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Wednesday, January 08, 2014

Recovering From Google Panda

Recovering From Google Panda 9648-daily-golden-nugget-903I've previously written about Google Penguin and Google Panda and how to remember the difference between them. Both of them are types of filters that Google applies to search results to improve the quality of the results we all receive.

The filters were specifically designed to remove websites that were trying to use sneaky tactics to improve ranking. Those tactics commonly included poorly w...

AT: 01/08/2014 05:06:08 AM   0 COMMENTS
Thursday, November 21, 2013

How to Remember the Difference Between Google Panda and Google Penguin

Google Panda and Google Penguin are two filtering mechanisms that Google uses to block websites from appearing in SERP results when they've disobeyed with Google's website guidelines.

There's plenty of confusion between what each of the filters do and how to figure out if you've been affected by one. I'm going to try to clear up some confusion with that today.

The Panda filter helps Google's search algorithm figure out the difference between good quality content and bad quality content on websites. Good content refers to anything that is well written, interesting, adds value to your website, and is not duplicated on another website.

What counts as good content? Google's goal is to get you to write high enough quality to be published in a book or a magazine.

Bad quality content is typically anything that ...

AT: 11/21/2013 10:22:05 PM   0 COMMENTS
Wednesday, March 14, 2012

13 Months Later: Panda Updates and Jewelry Store SEO

It's been about 13 months since Google unleashed the Panda filter and ripped apart the internet heyday of article marketing and link building.

Google's "Panda Update" originally went live on February 24, 2011 and has been refreshed a few times since. Panda is not actually part of the search algorithm, but rather an extra filter that's applied to the Google index.

Periodically Google runs its search database through this filter to weed out bad websites so they won't appear in the SERP. Among that list of bad websites are once popular sites like,,, and

These websites aren't actually bad, and you won't get a computer virus by visiting them either. Google filters out these online properties because SEO professionals figured out how to abuse them for financial gain....

AT: 03/14/2012 11:53:48 PM   0 COMMENTS
Thursday, July 07, 2011

Panda Update and Low Quality Jewelry Website Pages

We've spent the last several Daily Gold Nuggets talking about the changes Google implemented with its Panda Update, and gave you suggestions on how to avoid having yourself negatively affected.

Over the next few months, we will report on new information about the Panda Update process as we learn it. But before we conclude this current set of Panda-specific Nuggets we have one more topic to talk about today.

After careful consideration, we believe we see a correlation between a Panda recommendation and something that we've previously told you about, so let's review.

According to the Panda process, Google will lower the overall ranking of your website if you have any low quality pages. If you review this page ( ) you will see their explanation "that low-quality c...

AT: 07/07/2011 11:55:25 AM   0 COMMENTS
Wednesday, July 06, 2011

The Panda Sniffs Out Trusted Website Designs


We're continuing on our journey to explain the effects of Google's Panda Update and how it changes the way websites are examined and ranked.

Until Google unleashed their Panda on the web all website ranking was based on a mathematical model that measured clear quantitative items like:

* How many inbound links does a site have?
* How many words are on each page of the site?
* How many times are important keyword phrases used on the page?
* Are your page titles written well?

As a SEO company, we will admit that it is easy to win in a mathematical numbers game if you know how to correctly count the numbers. Websites who have enough money to play the SEO numbers game rank well in Google all the time even though their websites might suck.

One of the most important numbers to play recently is counting t...

AT: 07/06/2011 12:27:00 PM   0 COMMENTS
Tuesday, July 05, 2011

Panda Update and Outsourcing

Search engine optimization is easy, but tedious. We've been saying that for a while now.

You are the best qualified person to manage the SEO process for your website, but let's face it; you're busy running your jewelry store and don't have the time to learn the ins and outs of the process.

Worse yet, the process changes often and learning the new techniques is also tedious.

It is our opinion that the Google Panda Update is really trying to snuff the SEO industry and give you the power to rank your website highly without really trying, and by just being yourself.

Any SEO company you hire should be able to write articles, blog entries, and tweak the copy on your website. However, many SEO companies outsource their copy writing to India, Philippines, and South America--all places where the American Dollar is wo...

AT: 07/05/2011 10:34:52 AM   0 COMMENTS
Monday, July 04, 2011

An Idea to Avoid the Panda's Paw

Happy birthday to the USA! We know most of our readers are enjoying their day off so we'll try to make this one short.

We introduced Google's Panda Update on Friday and we wanted to continue talking a little about it today. It seems the idea behind their new update scheme is not to affect ranking every day but rather to apply their Panda Update after a regular period of web growth.

Every day, new websites are created from nothing. This includes websites by regular business and SEO professionals that are trying to game the system. Google has finally implemented a deciduous method of removing the website to remove unwanted websites from the SERP.

After every pass of the Panda, the Google team reviews the changes to the SERP and applies their new found heuristics back into the next version of the Panda Update.

AT: 07/04/2011 01:16:18 PM   0 COMMENTS
Friday, July 01, 2011

Basic Explanation of Google's Panda Update

We follow news and blogs from a few jewelry industry websites, groups on LinkedIn, Twitter conversations and articles from Instore Magazine and MJSA. When we see something interesting, or perhaps a developing trend, we try to pay attention to it and report back on it here.

We're hoping that you value the SEO education and real world evaluations of websites, mobile websites, and how you can use them.

In other words, we're hoping you value us as experts in our field, and that the website is an excellent resource for you.

Other jewelry industry sources have yet to take on the challenge of explaining how Google ranking has changed since February 2011; instead, they stay with familiar topics of Facebook, Twitter, Google Places, and marketing ideas. Maybe it's because the changes are too new and no one wants to a...

AT: 07/01/2011 02:00:25 PM   0 COMMENTS
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