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Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:


AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Friday, July 22, 2016

Cairo GA SERP Review

Cairo GA SERP Review daily-golden-nugget-1514-80
Welcome to a somewhat unusual Friday review. Every Friday, I usually look for a website that's a bit of a fixer-upper and I suggest how to make it better. This week, as usual, I opened my Google Chrome browser in incognito mode and ran a search for "jewelry stores in Cairo GA."

There are certain search phrases that trigger specific search results formats, and normally when you search for a "jewelers in _____" or "jewelry stores in ____" Google activates the local results version of the SERP, but today it didn't.

Instead, this is what I saw:


AT: 07/22/2016 12:28:14 PM   0 COMMENTS
Thursday, July 16, 2015

Killed By Duplicate Product Content #TBT

Killed By Duplicate Product Content TBT daily-golden-nugget-1299-92
In this edition of Throwback Thursday, I'm jumping back about 1,100 days to Nugget No 199 and the topic of duplicate product content.

Conversations about duplicate content range from dealing with multiple domain names to VIEW FULL GOLD NUGGET

AT: 07/16/2015 09:10:22 AM   0 COMMENTS
Friday, May 29, 2015

Summerlin Jewelers Website Re-Review

Summerlin Jewelers Website Re-Review daily-golden-nugget-1265-51
This is the Friday website review edition of the Daily Golden Nugget. Usually I choose a random city around the U.S. to find a retail jeweler, and this week, in honor of the Las Vegas jewelry shows, I'll search around Las Vegas, Nevada.

The following is a screen grab when I searched for "jewelers in las vegas." The top listed store is The Jewelers of Las Vegas. They have updated their website since I last re...

AT: 05/29/2015 01:14:58 PM   0 COMMENTS
Friday, May 22, 2015

Morning Star Jewelers Website Review

Morning Star Jewelers Website Review daily-golden-nugget-1260-66
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.

I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.

My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:


AT: 05/22/2015 07:57:10 AM   0 COMMENTS
Friday, August 01, 2014

Hood River Jewelers Website Review

Hood River Jewelers Website Review 2536-daily-golden-nugget-1050
This is the Friday edition of the Daily Golden Nugget where I randomly choose a jewelry store's website to review.

This week I found my review candidate by searching for "jewelers in hood river Oregon" and choosing the top listing shown here:

Hood River Jewelers Website Review 311-1050-serp

This is a case where a jew...

AT: 08/01/2014 09:25:14 AM   0 COMMENTS
Tuesday, July 29, 2014

Sorting Through Variables, ABC's, and a Little Duplicate Content

Sorting Through Variables, ABCs, and a Little Duplicate Content 1783-daily-golden-nugget-1047
Ever have one of those days where you get mentally slapped with something so obvious that you can't believe you never realized it before?

The other day I was studying one of those infamous SEO reports to diagnose a problem on a website. The report stated that a particular website has 600 products in the online catalog when I knew for a fact that there were only 250. So here I am, staring at this report trying to comprehend why the SEO report was s...

AT: 07/29/2014 11:41:29 AM   0 COMMENTS
Tuesday, January 21, 2014

The Next Generation of Duplicate Content Resolutions

The Next Generation of Duplicate Content Resolutions 8764-daily-golden-nugget-912Since the last time I mentioned website duplicate content issues Google has made a few significant changes to the way they figure this out. Today I'll explain how their changes are making your life a little easier as a website owner.

The issue I explained in March 2013 was the duplicate content that is created when you have a website that allows visitors to see the same content ...

AT: 01/21/2014 03:41:07 AM   0 COMMENTS
Tuesday, August 02, 2011

5 Types of Online Jewelry Catalogs, Part 1

We have conflicted feelings when it comes to independent retail jewelry stores trying to compete in online e-commerce. On one hand we know it's a good idea, but on the other hand there are sensible business decisions as to why a jewelry store should avoid it.

Truthfully we would like to see all jewelry stores create some type of online catalog, even if it's only a small sample of their inventory that showcases the quality of their jewelry.

The options for e-commerce or online showcases might seem limitless, but there are really only a few types. Let's review the different types and explain how you could use each of them, as well as the SEO strategies you should employ.

As usual, we have way too much information to tell you in a single Daily Golden Nugget so we're splitting this one up over several days. You may wa...

AT: 08/02/2011 01:57:49 PM   0 COMMENTS
Monday, July 04, 2011

An Idea to Avoid the Panda's Paw

Happy birthday to the USA! We know most of our readers are enjoying their day off so we'll try to make this one short.

We introduced Google's Panda Update on Friday and we wanted to continue talking a little about it today. It seems the idea behind their new update scheme is not to affect ranking every day but rather to apply their Panda Update after a regular period of web growth.

Every day, new websites are created from nothing. This includes websites by regular business and SEO professionals that are trying to game the system. Google has finally implemented a deciduous method of removing the website to remove unwanted websites from the SERP.

After every pass of the Panda, the Google team reviews the changes to the SERP and applies their new found heuristics back into the next version of the Panda Update.

AT: 07/04/2011 01:16:18 PM   0 COMMENTS
Wednesday, June 29, 2011

Front Line SEO: Jewelry Product Catalogs Part 2

When Blue Nile opened their virtual doors, they created what has become a general standard with how online jewelry catalogs are presented.

They've since evolved their design to be testimonial-centric, but their original design was copied so much from 2001 - 2003 that only we old-timers actually recognize the degree of Blue Nile's influence on the whole industry. And now we realize there are serious SEO problems with it.

A popular convention started by Blue Nile is a section like this on every product detail page:
"This Item Comes With"
* Free Shipping
* 30 Day Returns
* Free Gift Box
* Free Appraisal

Another popular convention from Blue Nile is a section that looks like this:
"Need Assistance"
* For assistance or customization, please call one of our knowledgeable sales people Toll Free.
* Not...

AT: 06/29/2011 11:57:40 AM   0 COMMENTS
Tuesday, January 04, 2011

Online Product Descriptions

We're going to try something new starting today: shorter Nuggets focused on SEO. In the past, we gave you lots of marketing ideas and essentially full articles in every Nugget email. Over the next few days, or weeks, we'd like your feedback on our new approach. If it fails, we'll go back to the previous format.

For more details on why this is happening, please read Matthew Perosi's blog post from today:

Duplicate content is the phrase we use to describe when one web page has the same information on it as another. The design and navigation don't matter much, but the information in the body of the page should never match the information on another page.

You nee...

AT: 01/04/2011 11:09:31 AM   0 COMMENTS
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