We have conflicted feelings when it comes to independent retail jewelry stores trying to compete in online e-commerce. On one hand we know it's a good idea, but on the other hand there are sensible business decisions as to why a jewelry store should avoid it.
Truthfully we would like to see all jewelry stores create some type of online catalog, even if it's only a small sample of their inventory that showcases the quality of their jewelry.
The options for e-commerce or online showcases might seem limitless, but there are really only a few types. Let's review the different types and explain how you could use each of them, as well as the SEO strategies you should employ.
As usual, we have way too much information to tell you in a single Daily Golden Nugget so we're splitting this one up over several days. You may wa...