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Tuesday, August 02, 2011

5 Types of Online Jewelry Catalogs, Part 1

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We have conflicted feelings when it comes to independent retail jewelry stores trying to compete in online e-commerce. On one hand we know it's a good idea, but on the other hand there are sensible business decisions as to why a jewelry store should avoid it.

Truthfully we would like to see all jewelry stores create some type of online catalog, even if it's only a small sample of their inventory that showcases the quality of their jewelry.

The options for e-commerce or online showcases might seem limitless, but there are really only a few types. Let's review the different types and explain how you could use each of them, as well as the SEO strategies you should employ.

As usual, we have way too much information to tell you in a single Daily Golden Nugget so we're splitting this one up over several days. You may wa...
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AT: 08/02/2011 01:57:49 PM   0 COMMENTS
Wednesday, November 17, 2010

Link Building Strategy That Could Cost You Your Website.

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Name and email addresses of domain name owners are a matter of public record. Sometimes a SEO company will collect a list of names and emails from Network Solutions, GoDaddy, Register.com or any other company and they will send out random link solicitations.

These solicitations are usually pretty simple with the subject line 'Link Exchange" or "Link Purchase."

Inside there are details about the link building. Here's an example:

"I'm building a good list of links on http://www.sandiego-downtown-hotels.com; I was wondering if we can have a link exchange with your website."

Linking between websites is what makes the web, well, the web. Search engines measure the number of links you have coming to your website and rank you according to how many links you hav...
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AT: 11/17/2010 01:31:45 PM   0 COMMENTS
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