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Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

by
How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:

VIEW FULL GOLD NUGGET


AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Friday, June 24, 2016

Kaplans Fine Jewelry and Troubling Responsive Designs #FridayFlopFix

by
Kaplans Fine Jewelry and Troubling Responsive Designs FridayFlopFix daily-golden-nugget-1510-9
Last week, I went shopping for a water proof iPhone case; something that would be good enough to protect the phone while canoeing on a river. After a bit of searching at the local mall, I found a potentially good case made by THULE. Due to its price, the THULE Atmos X5 case was locked in one of those anti-theft store packages that covered most of the important details. Before buying it, I needed to make sure it was really waterproof rather than just splashproof, and to what dep...
VIEW FULL GOLD NUGGET


AT: 06/24/2016 07:56:31 AM   0 COMMENTS
Friday, April 29, 2016

Trimarco Jewelers #FridayFlopFix Website Review

by
Trimarco Jewelers FridayFlopFix Website Review daily-golden-nugget-1502-91

Maintain Your Momentum No Matter Where You Are


Your customers and online followers will eventually become familiar with the routine and presentation of your content. Your content, and how you post it online, eventually becomes part of your brand's positioning, which is why planning ahead is so helpful for building that brand identity. The routine is just as important as the visual look because eventually your followers, whether paying customers or just readers, will expect things from you.

In my ca...
VIEW FULL GOLD NUGGET


AT: 04/29/2016 09:18:18 AM   0 COMMENTS
Monday, April 04, 2016

How to Make It Easy For Customers To Leave Online Reviews

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How to Make It Easy For Customers To Leave Online Reviews daily-golden-nugget-1486-36
Last week, I reviewed some good ways to correctly implement QR codes in your marketing and in your store. One of the methods I suggested was to create a QR code that would lead people to an online review form. To do that, you'll need the website address for that form, but Google doesn't make it easy to find any more.

The company Grade.us provides VIEW FULL GOLD NUGGET


AT: 04/04/2016 12:36:28 PM   0 COMMENTS
Tuesday, February 16, 2016

Most Popular Mobile Devices and Resolutions from December 2015

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Most Popular Mobile Devices and Resolutions from December 2015 daily-golden-nugget-1452-10
Bring up the topic of smartphones with your friends and the conversations will soon turn into a debate over the reasons why some think the Android OS phones are better than iOS phones. While the iOS phones are only available in a limited number of models from Apple, the Android OS is available on dozens of different models from dozens of different phone manufacturers.

Regardless what your personal smartphone choice is, knowing what your customers are using will help you design a ...
VIEW FULL GOLD NUGGET


AT: 02/16/2016 09:38:43 AM   0 COMMENTS
Wednesday, February 10, 2016

Organic Mobile Search Engine Results from December 2015

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Organic Mobile Search Engine Results from December 2015 daily-golden-nugget-1448-57
A few weeks ago, I published a Nugget showing the recent trends in search engine organic usage. I've been tracking those statistics since 2010, and now I have enough information to compare mobile organic visits to desktop organic visits.

In that previous Nugget, I showed that Google cu...
VIEW FULL GOLD NUGGET


AT: 02/10/2016 01:09:17 PM   0 COMMENTS
Monday, January 25, 2016

Mobile Website Personalization using Responsive Content and RESS

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Mobile Website Personalization using Responsive Content and RESS daily-golden-nugget-1436-77
If technology and website design are not your cup of tea, you might want to skip this one. On the other hand, if you're a business owner who wants to understand the future of how to make your mobile customers happy, and want to learn some advanced concepts that will help with the future of customer detection and personalization, read on.

Mobile Personalization


There are a lot of mobile devices out there. The data I analyzed while writing my latest VIEW FULL GOLD NUGGET


AT: 01/25/2016 08:20:12 AM   0 COMMENTS
Wednesday, January 13, 2016

Minimalist Website Design Causes The Revival of The Splash Screen

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Minimalist Website Design Causes The Revival of The Splash Screen daily-golden-nugget-1428-42
Mobile websites are important, but a growing trend of mobile website design has me a little worried that websites are accidentally turning back the clock to a time of poor usability.

Splash Pages


The splash page was a very popular type of website home page design prior to 2010. A splash page was supposed to welcome a visitor to your site with a pretty image or an animation, and sometimes even music. Typically, there was a big arrow or the words "enter site" lik...
VIEW FULL GOLD NUGGET


AT: 01/13/2016 08:26:52 AM   0 COMMENTS
Monday, December 14, 2015

Comparison of Organic New Users Between November 2014 and 2015

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Comparison of Organic New Users Between November 2014 and 2015 daily-golden-nugget-1406-58
I recently did a comparison of the total user sessions between November 2014 and 2015 including a breakdown of usage on mobile, desktops, and tablets.

I'm continuing my analysis of the same data as measured across retail jeweler websites; this time I'm comparing the increase or decrease of new users between November 2014 and 2015.<...
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AT: 12/14/2015 02:53:24 PM   0 COMMENTS
Monday, November 30, 2015

Comparison of Total User Sessions Between November 2014 and 2015

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Comparison of Total User Sessions Between November 2014 and 2015 daily-golden-nugget-1396-43
Internet technology and search engine optimization changes continue to affect small businesses and the marketing methods they use. Google forced everyone to think seriously about their mobile website in April 2015 with #mobilegeddon, creating a surge in businesses that finally took mobile websites seriously.

I'm closing out this month with a comparison of websit...
VIEW FULL GOLD NUGGET


AT: 11/30/2015 01:35:48 PM   0 COMMENTS
Thursday, October 29, 2015

Most Popular Smartphone Resolutions for September 2015 #TBT

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Most Popular Smartphone Resolutions for September 2015 TBT daily-golden-nugget-1374-56
In this edition of #ThrowbackThursday, I'm jumping back to a year ago to the last time I updated my report on the most popular smartphone resolutions used by visitors to retail jewelry websites.

The last time I reviewed smartphone screen resolutions was only a week after the iPhone 6 had been released. For several years, the iPhone has been the most...
VIEW FULL GOLD NUGGET


AT: 10/29/2015 09:32:29 AM   0 COMMENTS
Tuesday, October 27, 2015

Browser Usage Statistics for the Retail Jewelry Industry, 2014-2015

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Browser Usage Statistics for the Retail Jewelry Industry, 2014-2015  daily-golden-nugget-1372-8
The web browser wars rage on. Internet Explorer, Chrome, Firefox, Safari... Which one do you use?

It's time to check in again on the current state of affairs of website browsers usage. Since I started tracking this data several years ago, I've been surprised with the popularity growth and decline of my personal favorite web browsers. The informed internet user will use the web browser they like the most, downloading it from whatever default brow...
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AT: 10/27/2015 11:57:07 AM   0 COMMENTS
Monday, September 14, 2015

3 Mobile Website Considerations for 2015 and Beyond

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3 Mobile Website Considerations for 2015 and Beyond daily-golden-nugget-1341-56
Last week I explained what I've been seeing with regard to mobile trends and your business future. Because of those trends, I strongly urge all businesses to start migrating their approach of reaching customers using the internet from a desktop computer point of view to a smartphone point of view. Doing so will be a complete shift in how you think, and what you...
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AT: 09/14/2015 06:27:31 AM   0 COMMENTS
Wednesday, September 09, 2015

Business Considerations In Light Of Mobile Device Usage Trends

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Business Considerations In Light Of Mobile Device Usage Trends daily-golden-nugget-1338-86While there's a lot of chatter about TV cord-cutting, I'm starting to see the another type of cable being cut: the ethernet cable.

Although the majority of my reporting is based on measured data, I also feel it's important to report on the unscientifically tracked trends that I observe in my daily life, trends I notice when interacting with my own customers, and how I obser...
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AT: 09/09/2015 07:47:29 AM   0 COMMENTS
Thursday, July 30, 2015

Depreciated HTML4 Tags #TBT

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Depreciated HTML4 Tags TBT daily-golden-nugget-1309-86
Let's talk about depreciated HTML tags. This is my Throwback Thursday topic from the last time I told you about a few depreciated HTML tags to avoid.

The HTML language is currently in its 5th incarnation, as in HTML5. Prior to Cascading Style Sheets, aka CSS, we had to use formatting features built into the HTML code, like <font> and <big> and <center>. Now we use CSS to format how a web page looks.
<...
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AT: 07/30/2015 12:25:54 PM   0 COMMENTS
Friday, July 10, 2015

Rogers and Co Fine Jewelry Website Review

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Rogers and Co Fine Jewelry Website Review daily-golden-nugget-1295-82
This is the weekly website review edition of the Daily Golden Nugget. Each Friday, I work through these reviews to help you understand the good and bad ways a retail jewelry store website works. I look for good and bad website design, content, photography, usability, and search engine optimization in hopes that we can all learn something new.

Each week, I use Google Chrome in incognito mode to search for review candidates. Incognito mode allows me to hide potentially personalized search results ...
VIEW FULL GOLD NUGGET


AT: 07/10/2015 09:34:02 AM   0 COMMENTS
Thursday, July 09, 2015

Tuning Your Website For Fast Mobile User Experiences #TBT

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Tuning Your Website For Fast Mobile User Experiences TBT daily-golden-nugget-1294-31
For this week's Throwback Thursday, I'm jumping to April 11, 2011 and my topic of speeding up your website images. This is an important topic that never gets old.

The internet has sped up tremendously since the days of dial up 14400 baud modems. Back then, it would take 45 seconds to download a 62K image; today, it takes only 1 second to download through cable and 4G connection spee...
VIEW FULL GOLD NUGGET


AT: 07/09/2015 07:43:36 AM   0 COMMENTS
Friday, June 19, 2015

Polly's Fine Jewelry Website Review

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Pollys Fine Jewelry Website Review daily-golden-nugget-1280-90
This is the Friday website review edition of the Daily Golden Nugget. Today I'm searching for "jewelers in North Charleston, South Carolina" using the Chrome browsers on my iPhone 6. I have Chrome set in incognito mode to avoid personalized search results.

Here are the full results returned on my phone. As you can see, I've indicated that all the organic results are "mobile-friendly":

Pollys Fine Jewelry Website Review 1280-SERP-5...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 06/19/2015 09:15:06 AM   0 COMMENTS
Friday, June 12, 2015

J&M Jewelry Mobile Website Review

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J&M Jewelry Mobile Website Review daily-golden-nugget-1275-33
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.

The first review for today is to see if a google.com search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:

VIEW FULL GOLD NUGGET


AT: 06/12/2015 07:22:44 AM   0 COMMENTS
Monday, May 25, 2015

30-Days After Google Mobile Update: The Results Are In

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30-Days After Google Mobile Update: The Results Are In daily-golden-nugget-1261-83
It's officially been one month since Google Mobilegeddon on April 21, 2015. I've been eagerly following the blogs and new channels of several companies that are tracking the results, and they all seem mixed.

Google started showing mobile friendly websites in search results earlier than April 21st. Reports from Search Engine Land stated that the mobilegeddon rollout seemed to be slo...
VIEW FULL GOLD NUGGET


AT: 05/25/2015 11:33:26 AM   0 COMMENTS
Monday, March 23, 2015

Browser Usage Statistics for the Retail Jewelry Industry, 2014-2015

by
Browser Usage Statistics for the Retail Jewelry Industry, 2014-2015  daily-golden-nugget-1216-13
For as long as the World Wide Web has been around, there has been competition over the most popular web browser. Many web browsers have joined the extinct software list, or at least become endangered as technology changes.

Way back in April 1996, Netscape Navigator had a 89.36% market share, but now it doesn't even register in anyone's tracking. There will a...
VIEW FULL GOLD NUGGET


AT: 03/23/2015 11:05:37 AM   0 COMMENTS
Friday, March 20, 2015

Delson Jewelry Website Review

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Delson Jewelry Website Review daily-golden-nugget-1215-66
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.

As I usually do, I chose the first organic result from t...
VIEW FULL GOLD NUGGET


AT: 03/20/2015 09:05:48 AM   0 COMMENTS
Wednesday, March 18, 2015

You Should Fear Mobilegeddon

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You Should Fear Mobilegeddon daily-golden-nugget-1213-17
Over the last two weeks, I've been detailing why it's important to have a correct mobile setup for your website. Google's decision to use mobile friendliness as a ranking factor has a lot of people worried that...
VIEW FULL GOLD NUGGET


AT: 03/18/2015 06:49:38 AM   0 COMMENTS
Monday, March 09, 2015

3 More Important Mobile Website Design Factors

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3 More Important Mobile Website Design Factors daily-golden-nugget-1206-93
In this edition of the Daily Golden Nugget, I'm giving you 3 more important mobile website design factors to complement the 3 mobile design factors I gave you last week.

These mobile recommendations come directly from Google, from this video.

Readable Font Without Zooming


Even if your website is designed to be...
VIEW FULL GOLD NUGGET


AT: 03/09/2015 07:53:05 AM   0 COMMENTS
Wednesday, March 04, 2015

3 Important Mobile Website Design Factors

by
3 Important Mobile Website Design Factors daily-golden-nugget-1203-31
In this edition of the Daily Golden Nugget, I'm showing you a few things to watch out for when creating your mobile website. These mobile recommendations come directly from Google from this video.

No Pinch Zooming or Plug-ins


There should never be a need to zoom in on a mobile website. The website content should naturally fit the size of the screen as you see here:

VIEW FULL GOLD NUGGET


AT: 03/04/2015 08:45:32 AM   0 COMMENTS
Friday, January 02, 2015

Clinton Jewelers Website Review

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Clinton Jewelers Website Review daily-golden-nugget-1160-88
This is the Friday website review edition of the Daily Golden Nugget. The goal for today is to review a random website in order to learn something good, or bad, from someone else's work.

Review Candidate & SERP


To find my review candidate, I normally choose a city at random and search for local jewelers, however, this week I wanted to find a winter themed town name with a nearby jeweler. Using Google Maps I found the unincorporated community of Snow in Clinton County, Kentucky.

Using the "Search Nearby" feature within G...
VIEW FULL GOLD NUGGET


AT: 01/02/2015 07:43:39 AM   0 COMMENTS
Thursday, January 01, 2015

How Many 2014 Predictions Came True?

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How Many 2014 Predictions Came True? daily-golden-nugget-1159-75
Welcome to 2015! Before we forge ahead into the New Year, we need to look back on the predictions and changes from 2014.

Here's a quick review of my 2014 Predictions from a year ago.

2014 Prediction Review



Facebook Becomes More Worthless for Jewelers


Prediction: "Facebook will become more worthless for jewelry stores that are unwilling to pay for ads."

This prediction turned out to be 100% true. Facebook ...
VIEW FULL GOLD NUGGET


AT: 01/01/2015 09:54:59 AM   0 COMMENTS
Wednesday, December 31, 2014

Website Session Stats from 2014 Holiday Season

by
Website Session Stats from 2014 Holiday Season daily-golden-nugget-1158-30
With the 2014 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.

The following data was recorded through more than 100 jewelry related websites. This includes a combination of retail jewelers and e-commerce sites. Results shown here only apply to the jewelry industry.

Holiday 2014 Sessions


Here's a screen shot of my Google Analytics tracking across the retail jewelry websites I'm tracking:

VIEW FULL GOLD NUGGET


AT: 12/31/2014 01:52:45 PM   0 COMMENTS
Thursday, October 16, 2014

Most Popular Landing Pages For Mobile Users to Retail Jewelry Store Websites

by
Most Popular Landing Pages For Mobile Users to Retail Jewelry Store Websites daily-golden-nugget-1104-1
We know from yesterday's Daily Golden Nugget that people who browse jewelry websites prefer the iPhone over the Android. In this edition of the Daily Golden Nugget, I'm investigating exactly what mobile visitors are searching for.

During the month of September 2014, I collected and analyzed all the landing pages for mobile visitors across m...
VIEW FULL GOLD NUGGET


AT: 10/16/2014 01:47:17 PM   0 COMMENTS
Wednesday, October 15, 2014

Most Popular Smartphone Resolutions for September 2014

by
 daily-golden-nugget-1103-31
What role will smartphones play in the lives of the everyday average consumer during the 2014 holidays? The mobile audience is becoming more important in marketing as mobile devices become more ubiquitous in everyone's daily lives.

Everyone has a different opinion of which smartphones are better. Many software developers prefer the Android devices because they provide more flexibility, whereas the Apple devices are designed to be more user friendly for the non-technically oriented.

As a follow up to yesterdays report of VIEW FULL GOLD NUGGET


AT: 10/15/2014 09:22:38 AM   0 COMMENTS
Tuesday, July 08, 2014

Basic SEO: Mobile Websites

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Basic SEO: Mobile Websites 8756-daily-golden-nugget-1032
This short post is part of my "Grains of SEO Gold" series covering basic SEO topics and how to apply them.

Today's SEO Topic: Mobile Websites

There's no way around it any more. Your customers want a mobile website and Google is practically demanding that you give it to them.

Back in May 2014, I reported that 40% of users to jewelry websites are using mobile devices, 28% of which ...
VIEW FULL GOLD NUGGET


AT: 07/08/2014 03:57:28 PM   0 COMMENTS
Thursday, June 26, 2014

Google's Policy On Mobile Website Redirecting

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Googles Policy On Mobile Website Redirecting 3614-daily-golden-nugget-1024
Google recently implemented new policies regarding mobile websites that could, and will zap you from the search results if you've implemented a particular setting with your mobile website.

They've changed their smartphone guidelines several times since 2010, but this is the first time that their policy change will penalize you for not implementing a mobile website correctly.

Originally they recommended that you create a mobile website that would be maintained side by side with y...
VIEW FULL GOLD NUGGET


AT: 06/26/2014 01:07:31 PM   0 COMMENTS
Friday, June 13, 2014

Don Roberto Jewelers Website Review

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Don Roberto Jewelers Website Review 1030-daily-golden-nugget-1015
For this week's edition of the Friday Website review, I'm searching for "jewelers in Azusa, California" to find my review candidate.

Here's what the top Google organic results look like when using Chrome's incognito mode:

Don Roberto Jewelers Website Review 955-1015-serp-results

I've underlined all...
VIEW FULL GOLD NUGGET


AT: 06/13/2014 09:18:37 AM   0 COMMENTS
Wednesday, May 07, 2014

Mobile Device and Web Browser Usage Statistics for Jewelry Websites

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Mobile Device and Web Browser Usage Statistics for Jewelry Websites 5911-daily-golden-nugget-988
The right information can help you make the right decisions in business. I enjoy the process of digesting all the data I track into actionable information for the jewelry industry.

For the last 4 years, I've been running reports on the most popular web browsers and mobile devices every 6 months or so. Although I have browser tracking data that extends back to 2003, the first time I was able to successfully report mobile device usage was in Fe...
VIEW FULL GOLD NUGGET


AT: 05/07/2014 09:21:28 AM   0 COMMENTS
Monday, August 26, 2013

Safari is the Mobile Browser Winner, with Android in Far Second

by
Safari is the Mobile Browser Winner, with Android in Far Second 228-daily-golden-nugget-806The Safari web browser is the clear winner when you look at the usage of all web browsers as presented in this 2 year comparison of browsers, but there's more to the 31.12% as shown in that Nugget than just browser usage. There's a lot of mobile usage.

The last time I reported VIEW FULL GOLD NUGGET


AT: 08/26/2013 06:05:38 PM   0 COMMENTS
Thursday, August 22, 2013

2 Year Comparison of Web Browser Usage Statistics

by
2 Year Comparison of Web Browser Usage Statistics 5418-daily-golden-nugget-804As the end of August approaches, jewelers are starting to think more about their holiday planning and marketing. Hopefully this includes online marketing.

I've once again tapped into my tracking resources to see the latest popular web browsers people are using to visit jewelry websites. The table below shows the statistics from the VIEW FULL GOLD NUGGET


AT: 08/22/2013 04:34:50 PM   0 COMMENTS
Friday, January 25, 2013

Apple iOS Beats Android in Website Visits

by
 6469-daily-golden-nugget-655I finally have some statistics from browser usage from December 2012. I actually managed to track both consumer usage and usage of actual retail jewelers.


In the battle of smartphone operating systems you hear a lot of Google Android users saying that the Apple iPhone is horrible, meanwhile iPhone users don't normally make a big deal about the Android.

According to sales reports the Android is pulling ahead of the iPhone, and that might make you believe that the Android is the better smartphone. You really have to look at the fine print of those sales reports to see the Android is se...
VIEW FULL GOLD NUGGET


AT: 01/25/2013 06:28:45 PM   0 COMMENTS
Friday, August 03, 2012

Latest Browser Measurements you Need to Know for Your Holiday Plan

by
With my new data collection methods it's become much easier to look at important website design and usability metrics. Computer speeds, internet connection speeds, mobile technology, and web browsers all play a pivotal role in our daily lives. A small change in any of those 4 parts of technology can force a complete redesign of your website.

Approximately every other month I'm collecting data about the latest web browser usage on jewelry websites. The last time I published these reports was May 28, 2012, Memorial Day in the USA. Let me repeat that these measurements are for jewelry stores only and not generic numbers for every industry.

Here's a quick reminder of the old measurements as of May 27, 2012:

38.18% Internet Explorer
19.83% Safari
19.65% Firefox
12.01% Chrome
6.33% Android Browser
1.83% M...
VIEW FULL GOLD NUGGET


AT: 08/03/2012 02:19:21 AM   0 COMMENTS
Monday, May 28, 2012

Latest Web Browser Usage States on Jewelry Websites

by
Today is Memorial Day in the United States, which means most businesses are close. It's also Pentecost Monday which is widely celebrated throughout Europe, so most businesses are close there today too.

In honor of the holidays we're going to make this Daily Golden Nugget brief. After all, who wants to read one of our long posts on their day off?

Let's check in on some simple statistics about web browsers. We looked up two previous Nuggets to surface old browser usage data, and at the bottom we're showing you the most recent measurements.

We measure the various web browsers across several hundred jewelry websites, and this is what we've found...

Browser Usage Data on September 12, 2011:

48.7% Internet Explorer
21.4% Firefox
17.3% Safari
12.4% Chrome
0.3% Opera


Browser Usage Data A...
VIEW FULL GOLD NUGGET


AT: 05/28/2012 01:32:35 AM   0 COMMENTS
Monday, September 12, 2011

Web Browsers On Growth Steroids

by
HTML is the programming language for the web. Any web page you look at through a web browser needs to be presented using the Hypertext Markup Language, or HTML for short.

In the early days of the World Wide Web, HTML was pretty simple. In those days all you needed was a way to show words on a screen, some images, and create links from one page to another. The functionality of HTML quickly expanded and new web browser versions kept coming out to support the expansions.

HTML blossomed into different versions and by time early public awareness of the web came about in 1996, we were already using HTML version 3.2. That was quickly replaced by HTML 4 in April 1998.

The next version of HTML, version 5, promises to solve a lot of programming issues between proprietary web browser techniques and programming methods. One ...
VIEW FULL GOLD NUGGET


AT: 09/12/2011 01:30:00 PM   0 COMMENTS
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