Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Latest Browser Measurements you Need to Know for Your Holiday Plan

With my new data collection methods it's become much easier to look at important website design and usability metrics. Computer speeds, internet connection speeds, mobile technology, and web browsers all play a pivotal role in our daily lives. A small change in any of those 4 parts of technology can force a complete redesign of your website.

Approximately every other month I'm collecting data about the latest web browser usage on jewelry websites. The last time I published these reports was May 28, 2012, Memorial Day in the USA. Let me repeat that these measurements are for jewelry stores only and not generic numbers for every industry.

Here's a quick reminder of the old measurements as of May 27, 2012:

38.18% Internet Explorer
19.83% Safari
19.65% Firefox
12.01% Chrome
6.33% Android Browser
1.83% Mozilla Compatible Agent
0.88% Opera
0.49% SeaMonkey
0.21% Mozilla
0.21% Opera Mini

Here's the most popular web browsers as ofAugust 2, 2012:

40.34% Internet Explorer
26.87% Safari
12.76% Firefox
11.12% Chrome
6.08% Android Browser
2.08% Mozilla Compatible Agent
0.25% Opera
0.19% IE with Chrome Flame
0.15% Opera Mini

I find it surprising that Internet Explorer is pulling ahead again. It's interesting that Firefox and Chrome are falling behind, but honestly when you think about it, these two browsers are popular with people who are more tech savvy.

I don't have demographic data, but my guess is that people who like pretty jewelry are more willing to use the default browser that their computer or smartphone comes with.

Take a look at Safari's numbers, they keep climbing. In September 2011, Safari was at 17.3% but now it's almost 10 points higher. I dug further into the Safari numbers and found that all iOS devices (iPhone, iPad, iPod) account for 16.85% of that number.

According to my measurements, 25.18% of website visitors are using mobile devices of some type, 16% are iOS users.

These mobile numbers are going to get larger. There are many intricate parts of a website that simply do not work well with a touch screen. You've got to make sure your site does!

Users of mobile devices have an average bounce rate of 43.40% with 6.6 pages viewed per visit. PC users have an average bounce rate of 40.42% with 4.84 pages viewed per visit.

Mobile users are probably bouncing more due to connection drops and slow speeds, so I have to assume the mobile bounce rate is off. But clearly the mobile user is far more engaged and willing to surf longer.

Today's action plan is to make sure you include mobile in your holiday 2012 advertising strategy.
AT: 08/03/2012 02:19:21 AM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on Latest Browser Measurements you Need to Know for Your Holiday Plan

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
6 7 4 4 9 3 2 4
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry