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Friday, January 20, 2017

Cass Jewelers #FridayFlopFix Website Review

Cass Jewelers FridayFlopFix Website Review daily-golden-nugget-1540-40
For this week's website review, I began my search for a "jewelry store High Point, NC" and got these results from Google:

Cass Jewelers FridayFlopFix Website Review 1540-jewelry-store-High-Point-NC-serp-51

I've circled the map in the above screen shot to point out that there wer...

AT: 01/20/2017 01:24:05 PM   0 COMMENTS
Friday, December 02, 2016

JR Fox Jewelers #FridayFlopFix Website Review

JR Fox Jewelers FridayFlopFix Website Review daily-golden-nugget-1533-84
In this issue of the Golden Nugget, I'm on the lookout for a jewelry website that isn't correctly suited to help customers this holiday season. I'll document my first thoughts as I look at the website. The hope is that I can uncover problems and explain solutions so you can learn from the mistakes of others.

In the spirit of the holiday season, I'd like to look for some jewelry gift ideas, perhaps something I could buy locally. For this week I'm pretending to be in South Bend, Indiana, so I searched for "jewelry ...

AT: 12/02/2016 01:06:43 PM   0 COMMENTS
Friday, June 24, 2016

Kaplans Fine Jewelry and Troubling Responsive Designs #FridayFlopFix

Kaplans Fine Jewelry and Troubling Responsive Designs FridayFlopFix daily-golden-nugget-1510-9
Last week, I went shopping for a water proof iPhone case; something that would be good enough to protect the phone while canoeing on a river. After a bit of searching at the local mall, I found a potentially good case made by THULE. Due to its price, the THULE Atmos X5 case was locked in one of those anti-theft store packages that covered most of the important details. Before buying it, I needed to make sure it was really waterproof rather than just splashproof, and to what dep...

AT: 06/24/2016 07:56:31 AM   0 COMMENTS
Friday, April 29, 2016

Trimarco Jewelers #FridayFlopFix Website Review

Trimarco Jewelers FridayFlopFix Website Review daily-golden-nugget-1502-91

Maintain Your Momentum No Matter Where You Are

Your customers and online followers will eventually become familiar with the routine and presentation of your content. Your content, and how you post it online, eventually becomes part of your brand's positioning, which is why planning ahead is so helpful for building that brand identity. The routine is just as important as the visual look because eventually your followers, whether paying customers or just readers, will expect things from you.

In my ca...

AT: 04/29/2016 09:18:18 AM   0 COMMENTS
Friday, December 18, 2015

Highlands Jewelers #FridayFlopFix

Highlands Jewelers FridayFlopFix daily-golden-nugget-1410-22
This is my weekly #FridayFlopFix website review where my goal is to find a website that has a few problems and suggest potential fixes. I start this review with a jewelry store search in a random town and then I quickly look through the search results for websites with problems I can talk about in a terse evaluation like this.

I started my hunt for a candidate website this week with a search for "jewelry highland in." Google showed me these results:


AT: 12/18/2015 01:10:53 PM   0 COMMENTS
Tuesday, June 02, 2015

Keep The Logos On Your Website Up To Date

Keep The Logos On Your Website Up To Date daily-golden-nugget-1267-22
The internet is a very visual place. Photos, videos, memes, animated graphics, and company logos flood every social network. When used incorrectly, they also create clutter on websites.

One of the methods I use to gauge how often a website is updated is to look at the 3rd party logos used throughout the website. I'm especially critical of search engine optimization companies that tout their modern SEO services next to search engine logos that are more than 10 years old.

Here's one such c...

AT: 06/02/2015 07:23:46 AM   0 COMMENTS
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