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Friday, August 11, 2017

Resurgence of QR Codes Brings The Real World and Cyberspace Closer Together

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Resurgence of QR Codes Brings The Real World and Cyberspace Closer Together daily-golden-nugget-1569-47
The digital screen on my bathroom scale has been on the fritz more and more every day, and I finally decided to do something about it today. I've owned different wearable devices over the past 7 years to monitor my health and daily activity, but I didn't yet have a smart bathroom scale to monitor my BMI or other health factors. Today was the day I would finally get one.

I contemplated buying one off Amazon.com but decided that I'd rather compare models ...
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AT: 08/11/2017 06:48:55 AM   0 COMMENTS
Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

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How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:

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AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Friday, June 24, 2016

Kaplans Fine Jewelry and Troubling Responsive Designs #FridayFlopFix

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Kaplans Fine Jewelry and Troubling Responsive Designs FridayFlopFix daily-golden-nugget-1510-9
Last week, I went shopping for a water proof iPhone case; something that would be good enough to protect the phone while canoeing on a river. After a bit of searching at the local mall, I found a potentially good case made by THULE. Due to its price, the THULE Atmos X5 case was locked in one of those anti-theft store packages that covered most of the important details. Before buying it, I needed to make sure it was really waterproof rather than just splashproof, and to what dep...
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AT: 06/24/2016 07:56:31 AM   0 COMMENTS
Friday, May 27, 2016

Island Butterfly Jewelry and Jubilee #FridayFlopFix Website Review

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Island Butterfly Jewelry and Jubilee FridayFlopFix Website Review daily-golden-nugget-1506-65
Welcome to my weekly random website review. In these reviews, I search for website candidates that have problems (aka flops) with their website, and I suggest fixes to make them better. This week, I'm taking a drive down to Accomack County, Virginia in search for a jewelry store. Accomack is near the famous Route 13 Chesapeake Bay Bridge-Tunnel that I once had the pleasure, and slight fright, to drive over. There are fewer bus...
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AT: 05/27/2016 06:26:33 AM   0 COMMENTS
Friday, April 29, 2016

Trimarco Jewelers #FridayFlopFix Website Review

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Trimarco Jewelers FridayFlopFix Website Review daily-golden-nugget-1502-91

Maintain Your Momentum No Matter Where You Are


Your customers and online followers will eventually become familiar with the routine and presentation of your content. Your content, and how you post it online, eventually becomes part of your brand's positioning, which is why planning ahead is so helpful for building that brand identity. The routine is just as important as the visual look because eventually your followers, whether paying customers or just readers, will expect things from you.

In my ca...
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AT: 04/29/2016 09:18:18 AM   0 COMMENTS
Monday, April 04, 2016

How to Make It Easy For Customers To Leave Online Reviews

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How to Make It Easy For Customers To Leave Online Reviews daily-golden-nugget-1486-36
Last week, I reviewed some good ways to correctly implement QR codes in your marketing and in your store. One of the methods I suggested was to create a QR code that would lead people to an online review form. To do that, you'll need the website address for that form, but Google doesn't make it easy to find any more.

The company Grade.us provides VIEW FULL GOLD NUGGET


AT: 04/04/2016 12:36:28 PM   0 COMMENTS
Thursday, March 31, 2016

The Best Way To Use QR Codes #TBT

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The Best Way To Use QR Codes TBT daily-golden-nugget-1484-74
There was a lot of marketing buzz around QR codes when they appeared in the USA in 2009 and 2010. Marketers thought they would be a hot sensation for smartphone users and started slapping them on all their ads. Even though QR codes began to appear everywhere, their usefulness and marketing success rates were small. What marketers didn't realize was that QR codes must be utilitarian, but most were gimmicky. I wrote this Nugget about...
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AT: 03/31/2016 12:13:51 PM   0 COMMENTS
Monday, March 28, 2016

Using Your Smartphone To Improve How You Engage With Customers Socially

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Using Your Smartphone To Improve How You Engage With Customers Socially daily-golden-nugget-1481-17
Your success on social media is related to the amount of time you spend engaging with your customers. I like to think of social media as the online version of a business networking event. Plenty of people attend business networking events with grand notions of meeting new business partners only to get there and stand on the sidelines, or quietly sit at a table without working the room.

At some local networking events, you might have the opportunity to hand out ...
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AT: 03/28/2016 07:32:49 AM   0 COMMENTS
Tuesday, February 16, 2016

Most Popular Mobile Devices and Resolutions from December 2015

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Most Popular Mobile Devices and Resolutions from December 2015 daily-golden-nugget-1452-10
Bring up the topic of smartphones with your friends and the conversations will soon turn into a debate over the reasons why some think the Android OS phones are better than iOS phones. While the iOS phones are only available in a limited number of models from Apple, the Android OS is available on dozens of different models from dozens of different phone manufacturers.

Regardless what your personal smartphone choice is, knowing what your customers are using will help you design a ...
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AT: 02/16/2016 09:38:43 AM   0 COMMENTS
Wednesday, February 10, 2016

Organic Mobile Search Engine Results from December 2015

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Organic Mobile Search Engine Results from December 2015 daily-golden-nugget-1448-57
A few weeks ago, I published a Nugget showing the recent trends in search engine organic usage. I've been tracking those statistics since 2010, and now I have enough information to compare mobile organic visits to desktop organic visits.

In that previous Nugget, I showed that Google cu...
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AT: 02/10/2016 01:09:17 PM   0 COMMENTS
Monday, January 25, 2016

Mobile Website Personalization using Responsive Content and RESS

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Mobile Website Personalization using Responsive Content and RESS daily-golden-nugget-1436-77
If technology and website design are not your cup of tea, you might want to skip this one. On the other hand, if you're a business owner who wants to understand the future of how to make your mobile customers happy, and want to learn some advanced concepts that will help with the future of customer detection and personalization, read on.

Mobile Personalization


There are a lot of mobile devices out there. The data I analyzed while writing my latest VIEW FULL GOLD NUGGET


AT: 01/25/2016 08:20:12 AM   0 COMMENTS
Monday, January 04, 2016

Website Session Stats from the 2015 Holiday Season

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Website Session Stats from the 2015 Holiday Season daily-golden-nugget-1421A-0
With the 2015 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.

I have a lot of data to from various retail jeweler websites. The set of data I'm referencing below was recorded across retail jewelry websites that have been active with updating their website regularly over the last 12 months. These same websites are also mobile friendly. This includes a combination of retail jewelers and ecommerce sites. Remember, the results show...
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AT: 01/04/2016 12:20:09 PM   0 COMMENTS
Monday, December 14, 2015

Comparison of Organic New Users Between November 2014 and 2015

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Comparison of Organic New Users Between November 2014 and 2015 daily-golden-nugget-1406-58
I recently did a comparison of the total user sessions between November 2014 and 2015 including a breakdown of usage on mobile, desktops, and tablets.

I'm continuing my analysis of the same data as measured across retail jeweler websites; this time I'm comparing the increase or decrease of new users between November 2014 and 2015.<...
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AT: 12/14/2015 02:53:24 PM   0 COMMENTS
Wednesday, December 09, 2015

Customers Do Use Mobile Devices For Product Information While Shopping In Your Store

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Customers Do Use Mobile Devices For Product Information While Shopping In Your Store daily-golden-nugget-1403-83
Since 2010, the predicted website and internet usage trends right before the holiday season have suggested that more people will use their smartphones to pre-shop retail stores and to look up product information while in a store. What better way to save time during the busy holiday shopping season than to look for online product information and find stores that carry the items?

While out shopping with my mother o...
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AT: 12/09/2015 12:24:03 PM   0 COMMENTS
Monday, November 30, 2015

Comparison of Total User Sessions Between November 2014 and 2015

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Comparison of Total User Sessions Between November 2014 and 2015 daily-golden-nugget-1396-43
Internet technology and search engine optimization changes continue to affect small businesses and the marketing methods they use. Google forced everyone to think seriously about their mobile website in April 2015 with #mobilegeddon, creating a surge in businesses that finally took mobile websites seriously.

I'm closing out this month with a comparison of websit...
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AT: 11/30/2015 01:35:48 PM   0 COMMENTS
Thursday, October 29, 2015

Most Popular Smartphone Resolutions for September 2015 #TBT

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Most Popular Smartphone Resolutions for September 2015 TBT daily-golden-nugget-1374-56
In this edition of #ThrowbackThursday, I'm jumping back to a year ago to the last time I updated my report on the most popular smartphone resolutions used by visitors to retail jewelry websites.

The last time I reviewed smartphone screen resolutions was only a week after the iPhone 6 had been released. For several years, the iPhone has been the most...
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AT: 10/29/2015 09:32:29 AM   0 COMMENTS
Monday, September 14, 2015

3 Mobile Website Considerations for 2015 and Beyond

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3 Mobile Website Considerations for 2015 and Beyond daily-golden-nugget-1341-56
Last week I explained what I've been seeing with regard to mobile trends and your business future. Because of those trends, I strongly urge all businesses to start migrating their approach of reaching customers using the internet from a desktop computer point of view to a smartphone point of view. Doing so will be a complete shift in how you think, and what you...
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AT: 09/14/2015 06:27:31 AM   0 COMMENTS
Wednesday, September 09, 2015

Business Considerations In Light Of Mobile Device Usage Trends

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Business Considerations In Light Of Mobile Device Usage Trends daily-golden-nugget-1338-86While there's a lot of chatter about TV cord-cutting, I'm starting to see the another type of cable being cut: the ethernet cable.

Although the majority of my reporting is based on measured data, I also feel it's important to report on the unscientifically tracked trends that I observe in my daily life, trends I notice when interacting with my own customers, and how I obser...
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AT: 09/09/2015 07:47:29 AM   0 COMMENTS
Thursday, July 09, 2015

Tuning Your Website For Fast Mobile User Experiences #TBT

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Tuning Your Website For Fast Mobile User Experiences TBT daily-golden-nugget-1294-31
For this week's Throwback Thursday, I'm jumping to April 11, 2011 and my topic of speeding up your website images. This is an important topic that never gets old.

The internet has sped up tremendously since the days of dial up 14400 baud modems. Back then, it would take 45 seconds to download a 62K image; today, it takes only 1 second to download through cable and 4G connection spee...
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AT: 07/09/2015 07:43:36 AM   0 COMMENTS
Wednesday, June 24, 2015

How To Accomplish Real Time Reporting At Live Events

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How To Accomplish Real Time Reporting At Live Events daily-golden-nugget-1283-11
It doesn't matter how many blueprints, multi-part marketing plan ideas, strategies, and VIEW FULL GOLD NUGGET


AT: 06/24/2015 11:25:54 AM   0 COMMENTS
Friday, June 19, 2015

Polly's Fine Jewelry Website Review

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Pollys Fine Jewelry Website Review daily-golden-nugget-1280-90
This is the Friday website review edition of the Daily Golden Nugget. Today I'm searching for "jewelers in North Charleston, South Carolina" using the Chrome browsers on my iPhone 6. I have Chrome set in incognito mode to avoid personalized search results.

Here are the full results returned on my phone. As you can see, I've indicated that all the organic results are "mobile-friendly":

Pollys Fine Jewelry Website Review 1280-SERP-5...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 06/19/2015 09:15:06 AM   0 COMMENTS
Friday, June 12, 2015

J&M Jewelry Mobile Website Review

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J&M Jewelry Mobile Website Review daily-golden-nugget-1275-33
Welcome to the Friday website review edition of the Daily Golden Nugget. The goal for today is to find and perform a usability review of a random jewelry store mobile website. I'm performing the review on, and taking screen shots with, my iPhone 6.

The first review for today is to see if a google.com search through the Safari web browser would yield the same results as a search using the Google search app on the iPhone. Here's a side by side comparison of the two methods:

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AT: 06/12/2015 07:22:44 AM   0 COMMENTS
Friday, June 05, 2015

The Jewelers of Las Vegas Website Re-review

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The Jewelers of Las Vegas Website Re-review daily-golden-nugget-1270-61
In honor of the big jewelry shows in Las Vegas that came to a close on Monday this week, I'm searching around Las Vegas again for this week's website review edition of the Daily Golden Nugget.

I was still in New Jersey when I wrote last week's review of another Las Vegas jeweler, but this time I'm sitting in my hotel room at The Excalibur writing this weeks.

Last week, I simply searched for...
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AT: 06/05/2015 12:55:26 PM   0 COMMENTS
Monday, May 25, 2015

30-Days After Google Mobile Update: The Results Are In

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30-Days After Google Mobile Update: The Results Are In daily-golden-nugget-1261-83
It's officially been one month since Google Mobilegeddon on April 21, 2015. I've been eagerly following the blogs and new channels of several companies that are tracking the results, and they all seem mixed.

Google started showing mobile friendly websites in search results earlier than April 21st. Reports from Search Engine Land stated that the mobilegeddon rollout seemed to be slo...
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AT: 05/25/2015 11:33:26 AM   0 COMMENTS
Thursday, May 14, 2015

Optimize For Speed: Mobile Users Don't Need Your High Quality Images

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Optimize For Speed: Mobile Users Dont Need Your High Quality Images daily-golden-nugget-1254-43
In today's #ThrowbackThursday, I'm jumping back to April 2011 when I wrote about image sizes. You can read the old Gold Nugget here. This is still a very relevant topic today that's worth revisiting.

In this age of high speed internet, there are many times when you can get a faster connection through the 4G on your smartphone than through the wired connection y...
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AT: 05/14/2015 12:19:46 PM   0 COMMENTS
Monday, April 13, 2015

The Push and Pull of Hardware, Software, and Customer Service Technology

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The Push and Pull of Hardware, Software, and Customer Service Technology daily-golden-nugget-1231-21
When I first opened my business in 1994 as a computer consultant, the drivers of new technology were a lot different. In the mid 90s, it was typical to first buy a computer before figuring out what software you could use on it. Many of my customers wanted their own programs written, too. Those were the days of DOS and Windows 3.1, and the options for software were limited to what you could find in your local Egghead Software store, or you ha...
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AT: 04/13/2015 07:13:12 AM   0 COMMENTS
Friday, March 20, 2015

Delson Jewelry Website Review

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Delson Jewelry Website Review daily-golden-nugget-1215-66
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.

As I usually do, I chose the first organic result from t...
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AT: 03/20/2015 09:05:48 AM   0 COMMENTS
Thursday, March 19, 2015

Good and Bad Implementations of QR Codes

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Good and Bad Implementations of QR Codes  daily-golden-nugget-1214-92
QR Codes have been a hot topic for several years. In this #ThrowbackThursday Daily Golden Nugget, I'd like to jump all the way back to my second Nugget ever, which was on QR Codes. That was July 27, 2010!

That Nugget was the number one most popular post I had ever made, until I started writing about screen resolution and setup directions for Google M Business. It has since d...
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AT: 03/19/2015 11:26:57 AM   0 COMMENTS
Wednesday, March 18, 2015

You Should Fear Mobilegeddon

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You Should Fear Mobilegeddon daily-golden-nugget-1213-17
Over the last two weeks, I've been detailing why it's important to have a correct mobile setup for your website. Google's decision to use mobile friendliness as a ranking factor has a lot of people worried that...
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AT: 03/18/2015 06:49:38 AM   0 COMMENTS
Wednesday, March 11, 2015

Fix Mobile Usability Issues Found On Your Website

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Fix Mobile Usability Issues Found On Your Website daily-golden-nugget-1208-55
Search engine optimization was once a game of pure guesswork. SEO specialists would simply watch their own efforts of what worked and what didn't work, then simply follow the same steps over and over again.

Companies like MOZ.com and SearchEngineLand.com have communities of users always trying to figure out which supposed SEO techniques work, and which don't. Search Engine Land even published their of VIEW FULL GOLD NUGGET


AT: 03/11/2015 09:44:00 AM   0 COMMENTS
Monday, March 09, 2015

3 More Important Mobile Website Design Factors

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3 More Important Mobile Website Design Factors daily-golden-nugget-1206-93
In this edition of the Daily Golden Nugget, I'm giving you 3 more important mobile website design factors to complement the 3 mobile design factors I gave you last week.

These mobile recommendations come directly from Google, from this video.

Readable Font Without Zooming


Even if your website is designed to be...
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AT: 03/09/2015 07:53:05 AM   0 COMMENTS
Wednesday, March 04, 2015

3 Important Mobile Website Design Factors

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3 Important Mobile Website Design Factors daily-golden-nugget-1203-31
In this edition of the Daily Golden Nugget, I'm showing you a few things to watch out for when creating your mobile website. These mobile recommendations come directly from Google from this video.

No Pinch Zooming or Plug-ins


There should never be a need to zoom in on a mobile website. The website content should naturally fit the size of the screen as you see here:

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AT: 03/04/2015 08:45:32 AM   0 COMMENTS
Monday, January 12, 2015

2014 Holiday Keyword Report for Jewelers, Jewelry, and Jewelry Stores

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2014 Holiday Keyword Report for Jewelers, Jewelry, and Jewelry Stores daily-golden-nugget-1166-83
In this edition of the Daily Golden Nugget, I'm exploring keyword data collected between November 1 and December 31, 2014 from many retail jeweler websites.

I collected a large amount of keyword data from people using Google's desktop search, mobile search, and image search. The mobile search data is very interesting. Last week, I presented th...
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AT: 01/12/2015 10:02:43 AM   0 COMMENTS
Friday, January 09, 2015

Marry Me Jewelry Website Review

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Marry Me Jewelry Website Review daily-golden-nugget-1165-16
Welcome to the Friday website review edition of the Daily Golden Nugget. The purpose of this review is to examine a live retail jewelry website in search for the good and bad traits. There's always something interesting to learn from in every week's review.

For this week, I started with a search using the Google Chrome browser in incognito mode. I stay incognito while searching for a review candidate so my own browser history will not influence the search results I see. Through your search history, Google has a way of knowing which websi...
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AT: 01/09/2015 01:05:40 PM   0 COMMENTS
Wednesday, January 07, 2015

November and December 2014 Web Keyword Data for Retail Jewelers

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November and December 2014 Web Keyword Data for Retail Jewelers daily-golden-nugget-1163-36
Throughout 2014, Google made several advancements in their search engine and gave us some new reports in Google Webmaster Tools to see the results of those advancements.

Specifically, from within Webmaster Tools you can easily see when your website appeared in web search results, images search results, and mobile search results. During the first quarter of 2014, I started noticing retail jewelry websites appearing in image results more than ever before, and the Webmaster Tools ...
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AT: 01/07/2015 12:27:16 PM   0 COMMENTS
Wednesday, December 31, 2014

Website Session Stats from 2014 Holiday Season

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Website Session Stats from 2014 Holiday Season daily-golden-nugget-1158-30
With the 2014 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.

The following data was recorded through more than 100 jewelry related websites. This includes a combination of retail jewelers and e-commerce sites. Results shown here only apply to the jewelry industry.

Holiday 2014 Sessions


Here's a screen shot of my Google Analytics tracking across the retail jewelry websites I'm tracking:

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AT: 12/31/2014 01:52:45 PM   0 COMMENTS
Monday, November 24, 2014

More People Are Switching To Smartphones and Crave Up To Date Information

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More People Are Switching To Smartphones and Crave Up To Date Information daily-golden-nugget-1131-21
I'm often asked how I keep up with all the internet changes because people feel overwhelmed. It really is true; the technology companies that control key factors of the internet make some type of change every day. Even though the internet is made up of millions of computers and billions of wires, it's the search engines and social networks that really control how we use it daily. In reality, the search engines and social networks are just software programs.
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AT: 11/24/2014 01:48:55 PM   0 COMMENTS
Thursday, October 16, 2014

Most Popular Landing Pages For Mobile Users to Retail Jewelry Store Websites

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Most Popular Landing Pages For Mobile Users to Retail Jewelry Store Websites daily-golden-nugget-1104-1
We know from yesterday's Daily Golden Nugget that people who browse jewelry websites prefer the iPhone over the Android. In this edition of the Daily Golden Nugget, I'm investigating exactly what mobile visitors are searching for.

During the month of September 2014, I collected and analyzed all the landing pages for mobile visitors across m...
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AT: 10/16/2014 01:47:17 PM   0 COMMENTS
Wednesday, October 15, 2014

Most Popular Smartphone Resolutions for September 2014

by
 daily-golden-nugget-1103-31
What role will smartphones play in the lives of the everyday average consumer during the 2014 holidays? The mobile audience is becoming more important in marketing as mobile devices become more ubiquitous in everyone's daily lives.

Everyone has a different opinion of which smartphones are better. Many software developers prefer the Android devices because they provide more flexibility, whereas the Apple devices are designed to be more user friendly for the non-technically oriented.

As a follow up to yesterdays report of VIEW FULL GOLD NUGGET


AT: 10/15/2014 09:22:38 AM   0 COMMENTS
Monday, October 13, 2014

Google Analytics: Segmenting Mobile Traffic

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Google Analytics: Segmenting Mobile Traffic daily-golden-nugget-1101-95
In this edition of the Daily Golden Nugget, I'll bring to a close a multi-part series of holiday marketing for the 2014 season. This is the 11th part of the series all based around the unified topic of marketing for the 2014 season.

In this series, I started with explaining how to organize your marketing, then showed you how to set up tracking of that marketing, and concluded with a few posts showing you how to read the tracking results.

I've including the previous 10 related posts at the bottom, but you don't...
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AT: 10/13/2014 11:25:03 AM   0 COMMENTS
Wednesday, July 23, 2014

A Forward Look At Mobile Websites

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A Forward Look At Mobile Websites 8384-daily-golden-nugget-1043
The number of mobile users is still rising, but the rate at which jewelers are intentionally deploying mobile websites is slowing. In the month of June 2014, I tracked 43.12% of visitors to jewelry websites using either a smartphone or a tablet. This is up from the 39.88% I reported in April 2014.

This mobile usage level during the recent slow summer months is now higher than ...
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AT: 07/23/2014 10:21:19 AM   0 COMMENTS
Thursday, June 26, 2014

Google's Policy On Mobile Website Redirecting

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Googles Policy On Mobile Website Redirecting 3614-daily-golden-nugget-1024
Google recently implemented new policies regarding mobile websites that could, and will zap you from the search results if you've implemented a particular setting with your mobile website.

They've changed their smartphone guidelines several times since 2010, but this is the first time that their policy change will penalize you for not implementing a mobile website correctly.

Originally they recommended that you create a mobile website that would be maintained side by side with y...
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AT: 06/26/2014 01:07:31 PM   0 COMMENTS
Tuesday, March 27, 2012

Customers Want to Love Your Mobile Website

by
Consumer expectations of mobile commerce are getting higher every year. We're looking at more reports from the 2011 Holiday season in our quest for the best website recommendations for this coming season.

Rarely do we find published studies specific to the jewelry industry, so we occasionally take a close look at what's available from other industries and try to relate them to ours.

We recently looked at the company Tealeaf.com which provides comprehensive customer behavior analysis to some very large companies. During the 2011 Holiday Season, Tealeaf commissioned an analysis of mobile commerce website from what they designated as the top 35 mobile retailers worldwide.

We've taken their findings and tried to relate them to the jewelry industry.

In 2011 mobile technology was easily available to holiday shopp...
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AT: 03/27/2012 02:12:01 PM   0 COMMENTS
Thursday, March 22, 2012

Holiday 2012 Mobile Website Planning Guide

by
It's hard to believe the Holiday Season 2011 is already 3 months in the past, and the 2012 season starts in about 8 months. We don't want to be pushy, but right now is the time to start reviewing your 2011 holiday website strategies in preparation for the 2012 season.

We're serious about this. Now that Spring is officially here you need to start reviewing what worked, what didn't, and what your competitors did that impressed you. Work out a new marketing strategy, and start implementing it in July.

Last year Google Think (http://www.thinkwithgoogle.com/) once again gave us reports that holiday shopping starts online in August. Few websites are prepared for these early shoppers.

Starting today, and then over the next 2 months, we will frequently publish the research-based SEO and online marketing strategies that we...
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AT: 03/22/2012 10:19:37 PM   0 COMMENTS
Tuesday, February 21, 2012

iPhone Visitors to Jewelry Sites up 1227%

by
We're taking a close look at Google Analytics data to find useful, actionable information for jewelry stores.

Today we took a close look at the most popular mobile devices consumers used during the first 6 weeks of 2012, i.e. the Valentine's Day shopping season.

Apple took the lead with about 37% traffic using the iPad and 33% using the iPhone. HTC was in second place with 7%, and Samsung devices managed to claim 4%.

This is the first time we're seeing Apple's iPad at the top of the mobile device list. This seems to make sense since many people are replacing their laptops with iPads and cloud computing.

comScore recently reported that the Google Android operating system is now more popular than the iPhone, but according to our tracking we see more jewelry website visits using an iPhone. In the US we see a 1,...
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AT: 02/21/2012 07:09:51 PM   0 COMMENTS
Friday, August 20, 2010

Tracking Cell Phones and Mobile Devices on Your Jewelry Website

by
Here are some quick recent measurements:
* 4.2% of users searching for diamonds online are using a cell phone or iPad
* 3.6% of users looking at jewelry online are using a cell phone or an iPad
* 1.5% of retail jewelry store owners are using a cell phone or iPad for B2B

Here are some quick measurements from April 2010
* 3.2% of users searching for diamonds online are using a cell phone or iPad
* 1.9% of users looking at jewelry online are using a cell phone or an iPad
* 0.6% of retail jewelry store owners are using a cell phone or iPad for B2B

The number of users moving to the mobile space is gaining speed RAPIDLY. There are already more smart phones on the planet than regular computers.

You need a mobile website.

The iPhone seems to be the favorite for people looking for jewelry onl...
VIEW FULL GOLD NUGGET


AT: 08/20/2010 09:16:58 AM   0 COMMENTS
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"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry