Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Your 9-part Online Marketing Plan

Marketing is your responsibility; not your bookkeeper's, not your salesperson's, not your bench jeweler's.

Owning the store means not only making sure it runs every day, but also planning marketing far enough in the future to ensure continual profits (or at least break even in this economy).

It's time for an online marketing plan that you can get running quickly.

Here's a list of things that we have measured successfully for retail jewelers. This list alone can be used as the basis for your online marketing strategy:
1. Add new information to a blog on your *website* regularly.
2. Manage a Facebook Business Page and give your customers a reason to Like you there.
3. Link your Facebook status feed updates to Twitter.
4. Maintain a Flickr account and post new photos of jewelry daily, properly labeled.
5. Properly manage Search Engine Optimization on each page of your website.
6. Add a product catalog to your website so customers can browse your products (price: optional, purchase: unneeded for brick & mortar stores).
7. Set up a mobile website so customers can browse the product catalog on their cell phones.
8. Include educational information on your website.
9. Make sure you have links from Twitter, Facebook and Flickr all leading back to one another and your website.

As you can see, this is a daunting task, but honestly it's only daunting for the first week or two while you set it all up. Maintaining this strategy is easy once you have a system in place for each of the 9 items above.

While you continuously work through this 9-part strategy you need to remember to correctly optimize all your stuff for search engines. Learning search engine optimization is easy, yet tedious. Review for some help on that; we spell it out for you.

Before it's too late, you need to incorporate the above 9 ideas into your overall marketing strategy for the 2010 Holiday Season.

We feel you should be directly involved with this, but you could contract out some of this work to your website company, or hire an "internet junkie" college student for the job. You could also talk to your general marketing company about this proposed 9-part plan; they can definitely do this for you if they have a dedicated internet department.
AT: 09/13/2010 02:14:35 PM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on Your 9-part Online Marketing Plan

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
9 8 2 3 1 8 2 1
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry