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Friday, July 28, 2017

7 Points on Social Media Etiquette

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7 Points on Social Media Etiquette daily-golden-nugget-1567-14
At the JA NY show on Monday July 24, 2017, it was my honor to sit on the panel discussion about social media etiquette. The panel was moderated by Ashley Davis, Associate Editor, National Jeweler. The other three panelists I sat with, were Levi Higgs, Archives and Social Media Manager with David Webb, Joy Butler, Transactional busine...
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AT: 07/28/2017 11:15:20 AM   0 COMMENTS
Friday, February 10, 2017

A Review Of Online Reviews

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A Review Of Online Reviews daily-golden-nugget-1543-16
Online referrals are starting to make an impact on local businesses, but not in the way we all expected them to. A few years ago, the buzz within the online marketing community was that social networks would become a referral engine for people to ask advice through. Facebook even attempted to create a new type of social search engine to capture that referral service. Google also struggled with the idea that the internet would become a big referral engine, and they tried to capture a piece of it through Google+.

While Facebook and Google were comp...
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AT: 02/10/2017 12:26:28 PM   0 COMMENTS
Friday, May 13, 2016

Walter's Jewelry #FridayFlopFix Website Review

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Walters Jewelry FridayFlopFix Website Review daily-golden-nugget-1504-61
This is my weekly website review where I search for a retail jeweler at random through Google and pick apart what they are doing online. I try to uncover the flops that are being made so I can suggest the fixes needed to improve what they are doing.

This week, I started my Google search with the phrase "jewelers Brookline, MA" and quickly found myself heading down a rabbit hole after viewing these results:

Walters Jewelry FridayFl...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 05/13/2016 12:30:51 PM   0 COMMENTS
Monday, April 04, 2016

How to Make It Easy For Customers To Leave Online Reviews

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How to Make It Easy For Customers To Leave Online Reviews daily-golden-nugget-1486-36
Last week, I reviewed some good ways to correctly implement QR codes in your marketing and in your store. One of the methods I suggested was to create a QR code that would lead people to an online review form. To do that, you'll need the website address for that form, but Google doesn't make it easy to find any more.

The company Grade.us provides VIEW FULL GOLD NUGGET


AT: 04/04/2016 12:36:28 PM   0 COMMENTS
Thursday, February 05, 2015

The Value of Content Creation and Content Curation, Part 2

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The Value of Content Creation and Content Curation, Part 2 daily-golden-nugget-1184-93
What is the real value of the content you produce? Should you be creating your own content or hiring someone to do it for you? What about content curation?

This is part 2 of my in-depth answers to those questions. I've identified 6 levels of content and list them here in order of their most valuable to least valuable:

1. Business Owner Creates Content
2. Business Owner Curates Content
3. Business Owner Socially Engages
4. Hire Content Creator or...
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AT: 02/05/2015 09:42:48 AM   0 COMMENTS
Tuesday, January 20, 2015

When It's the Right Time to Rebrand a Business Name in Google+ Local

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When Its the Right Time to Rebrand a Business Name in Google+ Local daily-golden-nugget-1172-87
I was recently analyzing the Google+ Local account for a new jewelry store. The owners bought the previous bead store that was at that location and remodeled it into a new jewelry store. My analysis discovered a situation I'd not yet seen, or in fact, even envisioned. Of course, that makes it a perfect topic for a Daily Golden Nugget!

It's obvious that every new business needs to design their store and stock their shelves with merchandise. Before you even get to that...
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AT: 01/20/2015 10:35:13 AM   0 COMMENTS
Thursday, January 01, 2015

How Many 2014 Predictions Came True?

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How Many 2014 Predictions Came True? daily-golden-nugget-1159-75
Welcome to 2015! Before we forge ahead into the New Year, we need to look back on the predictions and changes from 2014.

Here's a quick review of my 2014 Predictions from a year ago.

2014 Prediction Review



Facebook Becomes More Worthless for Jewelers


Prediction: "Facebook will become more worthless for jewelry stores that are unwilling to pay for ads."

This prediction turned out to be 100% true. Facebook ...
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AT: 01/01/2015 09:54:59 AM   0 COMMENTS
Thursday, October 30, 2014

How-to Use Google My Business Reviews

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How-to Use Google My Business Reviews daily-golden-nugget-1114-17
In this edition of the Daily Golden Nugget, I'll show you how you can use the interface within your Google My Business account to monitor your business reviews from around the internet.

This is the 3rd part of a multi-part series on using and editing your business account through the new Google My Business interface. Part 1 of this series was a basic orientation of Google My Business and Part 2 went into details of VIEW FULL GOLD NUGGET


AT: 10/30/2014 11:26:56 AM   0 COMMENTS
Tuesday, August 20, 2013

Managing Your Online Reputation and Complaints

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Managing Your Online Reputation and Complaints 6098-daily-golden-nugget-802The internet is an interesting place. You can find a lot of random stuff online, including things you never expected. While conducting some research for mobile usability I found the 2012 Consumer Complaint Survey Report published by the Consumer Federation of America (CFA) on July 31, 2013. The focus of this report is to give consumers extra knowledge ...
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AT: 08/20/2013 06:54:09 PM   0 COMMENTS
Tuesday, July 19, 2011

Jewelry Store Reputation Management

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Yesterday, we gave you our three month research study results to illustrate how online user generated content is out there, and potentially damaging until you lock it down.

InsiderPages, Yahoo Local, and CitySearch are the top 3 review sites you should worry about. Let's look at a case study to show exactly what you need to pay attention to.

We randomly searched InsiderPages.com for all jewelry stores within 20 miles of our office to find a good example.

We found:
188 jewelers with 5 star reviews from 1 or more reviewers.
178 jewelers with 4 star reviews, mostly from a single reviewer.
52 with 3 star reviews, many from 2 or more reviewers.
13 with 2 star reviews from 1 or more reviewers.
20 with 1 start reviews from 1 or more reviewers.

These review systems are always wrought with spam. Some b...
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AT: 07/19/2011 10:46:16 AM   0 COMMENTS
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