At the JA NY show on Monday July 24, 2017, it was my honor to sit on the panel discussion about social media etiquette. The panel was moderated by Ashley Davis, Associate Editor, National Jeweler. The other three panelists I sat with, were Levi Higgs, Archives and Social Media Manager with David Webb, Joy Butler, Transactional busine... VIEW FULL GOLD NUGGET
Online referrals are starting to make an impact on local businesses, but not in the way we all expected them to. A few years ago, the buzz within the online marketing community was that social networks would become a referral engine for people to ask advice through. Facebook even attempted to create a new type of social search engine to capture that referral service. Google also struggled with the idea that the internet would become a big referral engine, and they tried to capture a piece of it through Google+.
This is my weekly website review where I search for a retail jeweler at random through Google and pick apart what they are doing online. I try to uncover the flops that are being made so I can suggest the fixes needed to improve what they are doing.
This week, I started my Google search with the phrase "jewelers Brookline, MA" and quickly found myself heading down a rabbit hole after viewing these results:
Last week, I reviewed some good ways to correctly implement QR codes in your marketing and in your store. One of the methods I suggested was to create a QR code that would lead people to an online review form. To do that, you'll need the website address for that form, but Google doesn't make it easy to find any more.
I was recently analyzing the Google+ Local account for a new jewelry store. The owners bought the previous bead store that was at that location and remodeled it into a new jewelry store. My analysis discovered a situation I'd not yet seen, or in fact, even envisioned. Of course, that makes it a perfect topic for a Daily Golden Nugget!
It's obvious that every new business needs to design their store and stock their shelves with merchandise. Before you even get to that... VIEW FULL GOLD NUGGET
Yesterday, we gave you our three month research study results to illustrate how online user generated content is out there, and potentially damaging until you lock it down.
InsiderPages, Yahoo Local, and CitySearch are the top 3 review sites you should worry about. Let's look at a case study to show exactly what you need to pay attention to.
We randomly searched InsiderPages.com for all jewelry stores within 20 miles of our office to find a good example.
We found: 188 jewelers with 5 star reviews from 1 or more reviewers. 178 jewelers with 4 star reviews, mostly from a single reviewer. 52 with 3 star reviews, many from 2 or more reviewers. 13 with 2 star reviews from 1 or more reviewers. 20 with 1 start reviews from 1 or more reviewers.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry