It's the hope of every business that they will build a website that helps make them a lot of money, but few websites ever achieve that goal. Turning a website into a money making machine won't happen overnight, and it won't magically happen without a lot of help from employees and the business owner.
Most small businesses don't know how to update their websites once they are launched; indeed, many will continually pay for website updates even though they can edit the website on ... VIEW FULL GOLD NUGGET
Online referrals are starting to make an impact on local businesses, but not in the way we all expected them to. A few years ago, the buzz within the online marketing community was that social networks would become a referral engine for people to ask advice through. Facebook even attempted to create a new type of social search engine to capture that referral service. Google also struggled with the idea that the internet would become a big referral engine, and they tried to capture a piece of it through Google+.
Review websites are popping up everywhere. Not too long ago, the only review sites we worried about were Google Places, CitySearch, Yelp, InsiderPages, MerchantCircle, and a few others. In the Spring of 2010, Google was so hungry for reviews they created new HTML tags to tell Google when a review was showing on a page.
Since then, reviews online have exploded because digital marketing agencies realized the power behind the tool. Does your marketing agency get it yet?
The review services mentioned above are typically out of your control, or you may have to jump through a few hoops to manage the reviews. Other online reviews can appear on your Facebook Business Page or on your website, and these are easier to control.
Your first ACTION ITEM for today is to contact your web programmer and tell them you want a review... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry