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Monday, April 04, 2016

How to Make It Easy For Customers To Leave Online Reviews

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How to Make It Easy For Customers To Leave Online Reviews daily-golden-nugget-1486-36
Last week, I reviewed some good ways to correctly implement QR codes in your marketing and in your store. One of the methods I suggested was to create a QR code that would lead people to an online review form. To do that, you'll need the website address for that form, but Google doesn't make it easy to find any more.

The company Grade.us provides VIEW FULL GOLD NUGGET


AT: 04/04/2016 12:36:28 PM   0 COMMENTS
Wednesday, March 23, 2016

The Tricky Steps From Social To Sales

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The Tricky Steps From Social To Sales daily-golden-nugget-1478-52
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.

Somehow those social media fans have to be converted into sales as shown in this diagram:

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AT: 03/23/2016 08:53:39 AM   0 COMMENTS
Wednesday, October 14, 2015

Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up

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Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up daily-golden-nugget-1363-53
I've covered topics of Facebook, Pinterest, and Instagram so far in this Run-Up to the 2015 Holiday season. This is my 14th installment in this special Daily Golden Nugget series to help you boost your 2015 holiday sales.

If you're just joining in for the first time, then you should review the outline of this series I explained here. I'...
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AT: 10/14/2015 12:34:12 PM   0 COMMENTS
Tuesday, October 07, 2014

Google Analytics: Reading Campaign Reports

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Google Analytics: Reading Campaign Reports daily-golden-nugget-1097-9In a recent Daily Nugget, I presented a marketing tactic that would allow you to use domain names to track print media ads. I followed up that post with another that gave specific examples of how to set up UTM variables in your URLs that can be tracked in Google Analytics....
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AT: 10/07/2014 06:57:09 AM   0 COMMENTS
Wednesday, September 24, 2014

Online Marketing Campaigns To Sell Your Products

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Online Marketing Campaigns To Sell Your Products daily-golden-nugget-1088-60
This is the third part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part explained how to select the items to promote during the holidays. The second part detailed how to set up your newspa...
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AT: 09/24/2014 06:18:19 AM   0 COMMENTS
Tuesday, September 23, 2014

Offline and Email Marketing Campaigns To Sell Your Products

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Offline and Email Marketing Campaigns To Sell Your Products daily-golden-nugget-1087-57
This is the second part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part I began yesterday explained how you should select a specific set of jewelry items and then write blogs, take photography, and make videos for those items.

Today, I'll go into some detail about launching the ...
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AT: 09/23/2014 06:34:59 AM   0 COMMENTS
Monday, January 14, 2013

URL Shorteners Help Manage Long Ugly Links

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URL Shorteners Help Manage Long Ugly Links 1393-daily-golden-nugget-646Over the last three days I spent a lot of time explaining how to use the Google Analytics UTM variable tracking to monitor the success rate of the links you share to the various social networks. The method I explained does require a bit of time to implement and then the links you share will become very long and ugly.

What I didn't explain yet is that sometimes those long and ugly shared links (URLs) can break as you use them, or when other people re-share them. Emails are notorious for breaking long website li...
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AT: 01/14/2013 03:11:59 PM   0 COMMENTS
Friday, November 05, 2010

Explanation of an Important Bit.ly Limitation

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We use the Bit.ly URL shortener all the time in our emails, posts, Facebook, printed material... everywhere.

A URL shortener is service that allows you to take a really long URL that would be impossible to remember or type, and turn it into a 12 character URL that is much easier to share with others.

There are 2 important reasons to use URL shorteners:
1. For ease of distribution through emails, Facebook and especially Twitter.
2. For tracking the number of clicks on the link.

We happen to use the Bit.ly service, but there are dozens of companies providing the service now. To find the once best suited for you simply google "url shortener" for a list.

Once you have yourself set up with an account, you can start using the Bit.ly in every one of your ads, both off-line and onlin...
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AT: 11/05/2010 10:30:08 AM   0 COMMENTS
Thursday, November 04, 2010

Effective Facebook Status Update Strategy

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Yesterday's Daily Gold Nugget concluded with the statement that the better targeted your emails are, the more frequently you can send them out. Today we will expand on this idea.

According to Ted Nicholas (a very well known sales and copy writer) every ad or email you create should have enough ROI to at least pay for the cost to create it. If not, then throw it out and start over.

Ted also explains that you should test your message on small groups before sending it to your entire list of customers. Here are some strategies so you can put this into direct practice using the Facebook Update feature we explained yesterday.

We have a few assumptions here.
1. We assume you have more than a few hundred Facebook Fans that like your Business Page.
2. We assume that a good percentage of your fans are actually ...
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AT: 11/04/2010 01:16:00 PM   0 COMMENTS
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