Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: " Landing Page Call to Action"
Wednesday, April 13, 2016

Should I Archive My Sale Notices Or Just Delete Them?

by
Should I Archive My Sale Notices Or Just Delete Them?  daily-golden-nugget-1493-38
A reader recently wrote in and asked if they should archive their sales notices on their website, or just delete them. There's no easy answer to this question because it all depends on how you made the announcement. Let's explore some of the reasons when and why to archive those notices.

Types of Notices


The question at hand is very general and does not specify if they wanted to archive a web page, a social media post, an email newsletter, or a sales email so I'll cover all three fo...
VIEW FULL GOLD NUGGET


AT: 04/13/2016 11:46:02 AM   0 COMMENTS
Thursday, November 05, 2015

Landing Pages Help Prevent Distractions and Create Focus #TBT

by
Landing Pages Help Prevent Distractions and Create Focus TBT daily-golden-nugget-1379-99
For this week's #ThrowbackThursday, I'm jumping back to my August 2011 topic of Landing Pages that I explained here and here.

Website redesign and ad specific landing pages are more important than ever. I use video and heatmap tracking on several of my customer websites to...
VIEW FULL GOLD NUGGET


AT: 11/05/2015 10:17:05 AM   0 COMMENTS
Wednesday, January 28, 2015

Maybe You Need More Conversions Rather Than More Visitor Traffic

by
Maybe You Need More Conversions Rather Than More Visitor Traffic daily-golden-nugget-1178-29
So it turns out that your home page is good at attracting visitors, but not turning them into customers. It's a fact that the most visited pages of your website are really bad at convincing people to stay, or to go further towards turning into customers.

Good calls to action are what drive people further into your website. Without them, your website just flounders. Sadly...
VIEW FULL GOLD NUGGET


AT: 01/28/2015 08:05:01 AM   0 COMMENTS
Tuesday, January 27, 2015

Reasons Why Your Bounce Rate Might Be High

by
Reasons Why Your Bounce Rate Might Be High daily-golden-nugget-1177-33
Success often leaves footprints. If you want to achieve higher success rates in your business, you can attempt to copy the strategies that similar businesses are using to achieve their apparent success.

As a retail jeweler, you would have to closely examine what your local competitors are doing, particularly if you feel they are more successful than you are. You could study their websites and marketing, but many times the success of a store also depends on the customer service provided by all the staff.

One of ...
VIEW FULL GOLD NUGGET


AT: 01/27/2015 12:22:50 PM   0 COMMENTS
Wednesday, September 24, 2014

Online Marketing Campaigns To Sell Your Products

by
Online Marketing Campaigns To Sell Your Products daily-golden-nugget-1088-60
This is the third part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part explained how to select the items to promote during the holidays. The second part detailed how to set up your newspa...
VIEW FULL GOLD NUGGET


AT: 09/24/2014 06:18:19 AM   0 COMMENTS
Monday, August 29, 2011

Conversion Rate Optimization Thoughts for Jewelers

by
Over the last two weeks, we first covered email topics and then landing page concepts that could create a continued experience and answer questions presented in your emails. Let's now move on to the next step in your internet marketing for jewelers' education: Conversion Rates.

Way back on January 22, 2010 we published a brief vocabulary lesson explaining Conversion Rates. Here's the link http://bit.ly/nTn9NW in case you want to read it. That lesson names the following 6 potential methods of determining conversion rates:

1. Email Newsletter Signup
2. Question submitted through the Contact Us form
3. Registration for an event
4. Fill out a form to receive a discount offer via email
5. Comment on your blog
6. Setting up a wish list

Of course, with e-commerce the ultim...
VIEW FULL GOLD NUGGET


AT: 08/29/2011 12:26:17 PM   0 COMMENTS
Friday, August 26, 2011

Landing Page Planning for Jewelers

by
This Nugget is one in a multi-part series about email marketing and landing pages to capture customer attention and increase business for retail jewelry stores.

Every email you send needs some sort of additional call to action. Every email should not be viewed as just an email solicitation; instead, it's the first contact for a larger marketing campaign. Call it the tip of the iceberg, if you will.

In the email, offer a link for the person to continue reading on a well designed landing page; that is the second step of your marketing campaign. Let's break down some elements of what you could have on that landing page.

Good Landing Page Elements
1. Appropriate campaign related photo/video
2. Relevant and interesting copy
3. Another call to action


1. The Photo:
When it comes to selecting the pho...
VIEW FULL GOLD NUGGET


AT: 08/26/2011 12:45:45 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry