The 2014 Holiday Season is flying by. Hanukkah began last night and Christmas Eve is one week from today.
Holiday decorations are everywhere, even on Google's search results...
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This Nugget is one in a multi-part series about email marketing and landing pages to capture customer attention and increase business for retail jewelry stores.
Every email you send needs some sort of additional call to action. Every email should not be viewed as just an email solicitation; instead, it's the first contact for a larger marketing campaign. Call it the tip of the iceberg, if you will.
In the email, offer a link for the person to continue reading on a well designed landing page; that is the second step of your marketing campaign. Let's break down some elements of what you could have on that landing page.
Good Landing Page Elements
1. Appropriate campaign related photo/video
2. Relevant and interesting copy
3. Another call to action
1. The Photo:
When it comes to selecting the pho...
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