There's a trending website design idea that has its place, but that place is certainly not on your home page. Today, I'll explain what this website design trend is, what's good and bad about it, and how to use it.
Social media websites have changed the way we interact with website. Before Facebook, Twitter, and Pinterest, everyone thought that the internet was made up of individual web pages. But social networks g... VIEW FULL GOLD NUGGET
In this edition of #ThrowbackThursday, I'm jumping way back to September 2010 to the topic of landing page planning, although I didn't specifically call it landing page planning back then.
Planning your landing page long before you need to use it is an important part of a successful online marketing strategy, but before I get in too deep of how to help with the success, let me just briefly explain what a landing page is.
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.
Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:
Popular pages on your website are often called "Landing Pages." That popularity can be measured as the number of people who click on a page while browsing around your site, or the number of people that Google and Bing send to your site.
When you place an ad in the newspaper or send out a direct mail piece, you usually include a website address on that ad. Most of the time, that website address will just be your domain name, like exampledomain.com, in which case the... VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'm returning back to the topic of Landing Pages to give you another easy example of how to set one up.
A "landing page" is usually single web page that you create for a specific purpose. Many times, a landing page is used in online banner ads, shared links to social networks, and pay per click advertising like Google AdWords.
A landing page should be designed to get someone interested in your product or service, but then give them links to additional inform... VIEW FULL GOLD NUGGET
I think I need to eat my hat, or at least nibble on it a little.
I've never been a supporter of animation effects on website home pages. My personal point of view is that they take way too long to look at and they get in my way when all I want to do is quickly browse a website. Because of my expertise in online marketing, I know that home page animations are designed to sell you something, and I don't want to be sold to. I'd rather have a link to click.
Over the last two weeks, we first covered email topics and then landing page concepts that could create a continued experience and answer questions presented in your emails. Let's now move on to the next step in your internet marketing for jewelers' education: Conversion Rates.
Way back on January 22, 2010 we published a brief vocabulary lesson explaining Conversion Rates. Here's the link http://bit.ly/nTn9NW in case you want to read it. That lesson names the following 6 potential methods of determining conversion rates:
1. Email Newsletter Signup 2. Question submitted through the Contact Us form 3. Registration for an event 4. Fill out a form to receive a discount offer via email 5. Comment on your blog 6. Setting up a wish list
This Nugget is one in a multi-part series about email marketing and landing pages to capture customer attention and increase business for retail jewelry stores.
Every email you send needs some sort of additional call to action. Every email should not be viewed as just an email solicitation; instead, it's the first contact for a larger marketing campaign. Call it the tip of the iceberg, if you will.
In the email, offer a link for the person to continue reading on a well designed landing page; that is the second step of your marketing campaign. Let's break down some elements of what you could have on that landing page.
Good Landing Page Elements 1. Appropriate campaign related photo/video 2. Relevant and interesting copy 3. Another call to action
Our previous 8 Daily Golden Nuggets covered many topics of email marketing. Today we'll switch gears into a new topic that is directly related to all your email marketing, and that's your website Landing Page.
Every marketing strategy should have a message and a call to action.
Typical calls to action are: • "Visit our store" • "Visit our large showroom" • "Give us a call" • "Fill this bag with unwanted gold and bring it to us to sell" • "Visit our website" • "Click this link for more information" • "Sign up for your own wish list" • "Scan this QR code for more information"
We assume you will have website links in all your digital advertising. Those links shouldn't simply direct people to your website home page, or to a web page which is only somewhat ... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry