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Wednesday, March 30, 2016

Using LinkedIn to Establish Your Credibility as an Expert

Using LinkedIn to Establish Your Credibility as an Expert daily-golden-nugget-1483-64
I don't often write about LinkedIn because it's considered a business-to-business social network and my educational focus is helping entrepreneurs connect directly with consumers. That said, today I'm going to share how you could use this network to your advantage.

What is LinkedIn?

LinkedIn is a professional social network. The goal of this network is to allow you to maintain your curriculum vitae and connect with those you've worked with throughout your career. You can conn...

AT: 03/30/2016 12:35:41 PM   0 COMMENTS
Monday, February 29, 2016

Keywords and Content: Working Together to Establish Expertise in a Topic

Keywords and Content: Working Together to Establish Expertise in a Topic daily-golden-nugget-1461-23
Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:

AT: 02/29/2016 12:35:30 PM   0 COMMENTS
Tuesday, February 09, 2016

The Benefits of Using Long Scrolling Pages and Parallax Layouts on Your Website

The Benefits of Using Long Scrolling Pages and Parallax Layouts on Your Website daily-golden-nugget-1447-12
There's a trending website design idea that has its place, but that place is certainly not on your home page. Today, I'll explain what this website design trend is, what's good and bad about it, and how to use it.

Infinity Scrolling

Social media websites have changed the way we interact with website. Before Facebook, Twitter, and Pinterest, everyone thought that the internet was made up of individual web pages. But social networks g...

AT: 02/09/2016 12:52:25 PM   0 COMMENTS
Monday, June 15, 2015

JCK Talks 2015: The Power of Blogging

JCK Talks 2015: The Power of Blogging daily-golden-nugget-1276-4
This Daily Golden Nugget is my 1,276th in a row. When I started this blogging journey nearly 5 years ago, I never expected where it would take me. Truthfully, every blogger begins their writing journey for personal reasons and we never know where we will end up.

Blogging is huge. The word blog has become the general term to represent all types of content creation that involves written words. When I started writing these Nuggets, I envisioned them only as email newsletters that would be archived online. I...

AT: 06/15/2015 06:36:28 AM   0 COMMENTS
Wednesday, May 06, 2015

Where Should You Blog for Your Business?

Where Should You Blog for Your Business? daily-golden-nugget-1248-84
Before social media, there was Blogging.

Blogging has passed through various evolutions in the years since its original inception in 1994. The first blogs were created to help people keep their friends up to date with what they were doing. Services like Open Diary, Slashdot, and LiveJournal we...

AT: 05/06/2015 01:09:10 PM   0 COMMENTS
Tuesday, February 24, 2015

Building a Personal Brand For Business Success

Building a Personal Brand For Business Success daily-golden-nugget-1197-3
A number of years ago, and I was hired to create a website to promote a national marketing campaign for retail jewelers. The website served as the cornerstone for hundreds of jewelers who were using the same set of ads to promote a select number of products that were sold exclusively through those retail jewelry stores.

The goal of the marketing campaign was to establish a nationwide brand identity for the hundreds of participating retail jewelers. Participation in that brand identity woul...

AT: 02/24/2015 10:18:41 AM   0 COMMENTS
Wednesday, February 02, 2011

How to get your large website crawled.

In previous Daily Gold Nuggets we've explained the need to add a lot of content to your website. Building websites with a lot of content is necessary for becoming an authority website.

However, according to Google it's not the size of the website alone that makes you an authority; it's actually the number of links you have coming to multiple pages of your website.

In practically the same breath that Google says "lots of inbound links build authority" they also say that "you have to write great content that people will want to link to."

Although it is possible to build a 1 page website and get thousands of links, it's probably not going to happen in the real world. In the real world we all have to build interesting websites that serve our customer needs and hope that people will eventually find and link to your page...

AT: 02/02/2011 09:16:20 AM   0 COMMENTS
Wednesday, August 18, 2010

Deep Linking is a slow and steady SEO winner, just like the slow tortes against the hare.

It's a very common misconception that the home page is the only place a visitor will enter your site.

Ticketmaster sued Microsoft in April 1997 because Microsoft linked directly to a Ticketmaster purchase page instead of their home page. Since then there have been 4 other large visibility cases all resulting in dismissal.

"The whole point of putting information on the Web is to make it easier for people to access it, so companies should be thrilled that other sites want to link to them." - David Sorkin,

Facebook users deep link all the time, they just don't realize it. Pasting a URL into the FB Publisher box (aka making a "status update") is usually done to share something interesting with friends.

Deep linking is extremely valuable for SEO, which is something we've learned over time and testin...

AT: 08/18/2010 10:34:26 AM   0 COMMENTS
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