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Wednesday, March 30, 2016

Using LinkedIn to Establish Your Credibility as an Expert

Using LinkedIn to Establish Your Credibility as an Expert daily-golden-nugget-1483-64
I don't often write about LinkedIn because it's considered a business-to-business social network and my educational focus is helping entrepreneurs connect directly with consumers. That said, today I'm going to share how you could use this network to your advantage.

What is LinkedIn?

LinkedIn is a professional social network. The goal of this network is to allow you to maintain your curriculum vitae and connect with those you've worked with throughout your career. You can conn...

AT: 03/30/2016 12:35:41 PM   0 COMMENTS
Tuesday, August 04, 2015

Don't Sell Over Social; Just Build Connections

Dont Sell Over Social; Just Build Connections daily-golden-nugget-1312-49
I'm sitting on a regional jet right now as I write this. I'm heading back to New Jersey after three days with the RJO in St. Louis, Missouri. For me, it was a weekend of discussions about e-commerce, online local marketing, and social networking.

I was very impressed with all the jewelers I spoke to this weekend and I'm starting to think that the need for social media is starting to be understood as a necessity for marketing, even though the results can't be tracked. Many jewelers told me...

AT: 08/04/2015 08:37:15 AM   0 COMMENTS
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