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Monday, April 18, 2016

Should Social Links Be In A Website Header Or Footer?

Should Social Links In A Website Header Or Footer? daily-golden-nugget-1496-69
I have a love/hate relationship with the placement of social network icons on a website. Some websites have them in their header and some put them in the footer. In this Golden Nugget, I'll give you my point of view of where and why you should place your social icons.

Are They Important Enough?

Back when MySpace and Friendster were the latest craze, it seemed like everyone was adding large icons for those networks to their website header. Websites without those icons were made to feel like...

AT: 04/18/2016 12:44:44 PM   0 COMMENTS
Wednesday, March 30, 2016

Using LinkedIn to Establish Your Credibility as an Expert

Using LinkedIn to Establish Your Credibility as an Expert daily-golden-nugget-1483-64
I don't often write about LinkedIn because it's considered a business-to-business social network and my educational focus is helping entrepreneurs connect directly with consumers. That said, today I'm going to share how you could use this network to your advantage.

What is LinkedIn?

LinkedIn is a professional social network. The goal of this network is to allow you to maintain your curriculum vitae and connect with those you've worked with throughout your career. You can conn...

AT: 03/30/2016 12:35:41 PM   0 COMMENTS
Monday, October 19, 2015

Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up

Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up daily-golden-nugget-1366-51
The time needed to manage social media can easily eat up most of your day. Over the last few weeks, I've detailed a lot of social media tactics in this 2015 Holiday Run-Up series. If you've missed out on the discussion so far, then go back to the beginning here and catch up.

As I've detailed steps for VIEW FULL GOLD NUGGET

AT: 10/19/2015 09:41:14 AM   0 COMMENTS
Tuesday, August 04, 2015

Don't Sell Over Social; Just Build Connections

Dont Sell Over Social; Just Build Connections daily-golden-nugget-1312-49
I'm sitting on a regional jet right now as I write this. I'm heading back to New Jersey after three days with the RJO in St. Louis, Missouri. For me, it was a weekend of discussions about e-commerce, online local marketing, and social networking.

I was very impressed with all the jewelers I spoke to this weekend and I'm starting to think that the need for social media is starting to be understood as a necessity for marketing, even though the results can't be tracked. Many jewelers told me...

AT: 08/04/2015 08:37:15 AM   0 COMMENTS
Thursday, March 05, 2015

TBT: Why You Should Get Involved With LinkedIn

TBT: Why You Should Get Involved With LinkedIn daily-golden-nugget-1204-27
In this edition of #ThrowbackThursday I'm jumping all the way back to Nugget Number 101. The topic was getting started on LinkedIn.

LinkedIn has tried to reinvent itself a few times since that post on December 13, 2010, so it's time I talk about it again. Ironically, while on a coaching call with one of my jewelers the other day, he asked me how old customers could find him now that he works at, and is in the ...

AT: 03/05/2015 10:45:43 AM   0 COMMENTS
Monday, December 15, 2014

Prenuptial Agreements With Your Online Agency - Part 1

Prenuptial Agreements With Your Online Agency - Part 1 daily-golden-nugget-1146-88
Jewelers are in the business of helping couples get to the moment when they profess their love and vow "til death do us part."

Few relationships are intended to last forever, or even a lifetime, but when you get into bed with a business partner, you are rarely thinking about the day when you will break up. When you're in business for yourself, you should be making forward steps to improve your business, but also prepare yourself to different possible future outcomes.

Even though a busines...

AT: 12/15/2014 12:13:23 PM   0 COMMENTS
Monday, August 18, 2014

Don't Hire a Social Media Management Agency While Blindfolded

Dont Hire a Social Media Management Agency While Blindfolded 773-daily-golden-nugget-1061
Although I'd like nothing more than for every jeweler to manage their own social media accounts, the truth is that many business owners don't, or can't do it. I'm told many reasons why they can't, like not having enough time, or not knowing where to start, or how to do it, or even which social network they should be using.

And which social network should you be using VIEW FULL GOLD NUGGET

AT: 08/18/2014 10:48:40 AM   0 COMMENTS
Friday, July 01, 2011

Basic Explanation of Google's Panda Update

We follow news and blogs from a few jewelry industry websites, groups on LinkedIn, Twitter conversations and articles from Instore Magazine and MJSA. When we see something interesting, or perhaps a developing trend, we try to pay attention to it and report back on it here.

We're hoping that you value the SEO education and real world evaluations of websites, mobile websites, and how you can use them.

In other words, we're hoping you value us as experts in our field, and that the website is an excellent resource for you.

Other jewelry industry sources have yet to take on the challenge of explaining how Google ranking has changed since February 2011; instead, they stay with familiar topics of Facebook, Twitter, Google Places, and marketing ideas. Maybe it's because the changes are too new and no one wants to a...

AT: 07/01/2011 02:00:25 PM   0 COMMENTS
Monday, June 13, 2011

If Only We Could Still Be Hermits.

We'd like to revisit social signals for your website.

A "social signal" is an internet service or feature that allows you to share your web pages to other members within your online circle of friends.

Wikipedia currently maintains a list of 198 popular social networking websites. Each of them has their own method of sharing links and information amongst friends.

Search engines are slowly tapping into the popular social networking sites and beginning to measure and include intra-member communications (i.e. sharing and liking) in organic search results.

According to Wikipedia the top social websites listed by member totals are:
1. Facebook
2. Qzone (China)
3. Habbo (teen website)
4. Twitter
5. Windows Live
6. Bebo
7. Vkonatakte (Russia)
8. Tagged
9. Orkut
10. LinkedIn


AT: 06/13/2011 10:22:12 AM   0 COMMENTS
Thursday, December 16, 2010

Twitter and Website Settings on LinkedIn

This is the fourth email in our LinkedIn setup strategies presented this week. So far, we've explained good methods to fill in your Summary, Specialties, Experience and Education sections.

Today, we want you to look at the Twitter settings in your profile. From your Edit Profile screen, click the tiny "Edit" link next to the Twitter setting. From the Twitter Settings screen, you can put in your Twitter account name and select it to be visible to anyone.

As we discussed last week, Twitter should be used at least once per hour. That's a lot of noise to be making on Twitter and you don't want to overwhelm your professional users on LinkedIn. So make sure you select the setting to "Share only tweet that contain #in." This is a good practice even if you only tweet a few times a week. ...

AT: 12/16/2010 01:27:50 PM   0 COMMENTS
Wednesday, December 15, 2010

Does Your Jewelry Customer Care if Your Specialty is Marketing?

In today's continuation of our discussion on building a good LinkedIn profile, you will discover a good strategy for the Summary and Specialties sections.

As a reminder, your LinkedIn profile is an online business resume; at least that's what LinkedIn feels it should be. But we want you to take a different strategy and instead use it to build connections to your existing customers.

How many paper resumes have you seen with the "Summary" section beginning with the words "To find a job where..." or "My goal is to..." other similar words? As you browse through LinkedIn, you will see hundreds of profiles of people trying to cram the history of their life's work into the Summary. Apparently, everyone needs to go back to basic resume writing school. This strategy would be quite obviously wrong if the same information was print...

AT: 12/15/2010 01:21:13 PM   0 COMMENTS
Tuesday, December 14, 2010

Experience Descriptions on LinkedIn

Continuing with our conversation about LinkedIn, let's talk about the different types of account available. As of the writing of this Nugget, LinkedIn has 5 different account types as indicated here:

LinkedIn Basic, Free
Business, $24.95 per month
Business Plus, $49.99 per month
Executive, $99.95 per month
LinkedIn Pro, $499.99 per month

Each account type has about the same features, but as a retail jeweler you only need to have the Basic account. You shouldn't need any of the other accounts unless you are looking to seek a new career or hire a professional employee.

As you build your LinkedIn profile, you will encounter at least one term you might not yet be familiar with through other social media sites. The basis of LinkedIn is making a connection with other business professionals. The word "connect...

AT: 12/14/2010 12:48:09 PM   0 COMMENTS
Wednesday, September 29, 2010

Social Media Duplicate Content

The phrase "duplicate content" is mentioned a lot when it comes to website SEO. Your website ranking will be lower if you have duplicate content issues.

Duplicate content on your website is a result of sloppy programming or setup. In reality, your website will feed the search engines the same information multiple times. In response, the search engine will remove you from the SERPs until you fix the problem.

Google, Yahoo and Bing are all fighting for the best "user experience." That experience includes not including badly functioning websites. It would be frustrating for the all of us if we had to deal with that every day.

On the other hand, something that we all seem to be dealing with every day is duplicate status updates on Facebook.

Just because you have the ability to cross-post between social websi...

AT: 09/29/2010 02:58:28 PM   0 COMMENTS
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