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Filter Gold Nuggets By Tag: " Holiday Season 2015"
Tuesday, February 16, 2016

Most Popular Mobile Devices and Resolutions from December 2015

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Most Popular Mobile Devices and Resolutions from December 2015 daily-golden-nugget-1452-10
Bring up the topic of smartphones with your friends and the conversations will soon turn into a debate over the reasons why some think the Android OS phones are better than iOS phones. While the iOS phones are only available in a limited number of models from Apple, the Android OS is available on dozens of different models from dozens of different phone manufacturers.

Regardless what your personal smartphone choice is, knowing what your customers are using will help you design a ...
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AT: 02/16/2016 09:38:43 AM   0 COMMENTS
Wednesday, February 03, 2016

2015 Holiday Season Keyword Data: Query Word Count and Unique Keywords

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2015 Holiday Season Keyword Data: Query Word Count and Unique Keywords daily-golden-nugget-1443-70
Throughout the past month, I analyzed different sets of keywords that I collected during the 2015 holiday season. Most of that research focused on overall analysis of the keyword data without breaking it down into the desktop, mobile, or tablet categories of devices. I chose that approach to save time, and quite frankly, so as not to bore everyone with too much similar information.

That said, in this edition, I am splitting apart the results to show you how the u...
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AT: 02/03/2016 08:05:17 AM   0 COMMENTS
Tuesday, February 02, 2016

2015 Holiday Season Keyword Data: Top Keyword Phrases

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2015 Holiday Season Keyword Data: Top Keyword Phrases daily-golden-nugget-1442-42
This is the last Daily Golden Nugget where I'll dive deeply into specific keyword phrases I collected during the 2015 Holiday Season. I've presented a lot of information over the last 30 days and I could spend another month sifting through it, but this stuff does get boring after a while when there's no specific goal in mind. That's an important thing to remember; it's best to perform your keyword research when you have a specific goal in mind. Every time I grind through keyword data, I seem to lose an...
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AT: 02/02/2016 12:09:18 PM   0 COMMENTS
Wednesday, January 27, 2016

2015 Holiday Season Keyword Data: Jeweler vs. Jewelers

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2015 Holiday Season Keyword Data: Jeweler vs. Jewelers daily-golden-nugget-1438-30
The difference between the singular and plural version of the same keyword phrase oftentimes represents a very specific consumer point of view. When digging into your website keyword data, it's very easy to arbitrarily group phrases together, but doing so will most likely lead you to the wrong conclusions, which translates to the wrong SEO advice, which leads to the wrong marketing advice, and eventually the wrong business direction.

You have plenty of opportunity to capture data from your websi...
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AT: 01/27/2016 09:52:54 AM   0 COMMENTS
Tuesday, January 26, 2016

2015 Holiday Season Keyword Data: Fine Jewelry

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2015 Holiday Season Keyword Data: Fine Jewelry daily-golden-nugget-1437-59
In this edition of the Daily Golden Nugget, I'm going to examine more of the keyword data I collected during the 2015 holiday season, specifically the phrase "fine jewelry."

Retail jewelers and jewelry designers like to think of themselves as being in the "fine jewelry" industry, and they might even use that phrase in their advertising, but the truth is that the general public doesn't think about "fine jewelry;" they just view all jewelry as jewelry. Website research and search engine optimization activities ra...
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AT: 01/26/2016 12:21:04 PM   0 COMMENTS
Wednesday, January 20, 2016

2015 Holiday Season Keyword Data: Engagement Rings

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2015 Holiday Season Keyword Data: Engagement Rings daily-golden-nugget-1433-12
What I'm presenting today is a continuation of the 2015 Holiday Season keyword data I presented yesterday. Today, I'm reviewing my findings about search queries that contained the phrase "engagement rings."

What I have here today is similar, yet very different to the "engagement ring" information I presented yesterday. Notice the difference in the query phrase between today's plural version an...
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AT: 01/20/2016 07:22:24 AM   0 COMMENTS
Tuesday, January 19, 2016

2015 Holiday Season Keyword Data: Engagement Ring

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2015 Holiday Season Keyword Data: Engagement Ring daily-golden-nugget-1432-12
Today I'm reviewing more keyword data that I collected during the 2015 Holiday Season, specifically some of my findings about search queries that contained the phrase "engagement ring."

Take note that I said the singular form of the phrase "engagement ring," rather than the plural form "engagement rings." Originally, I was going to review both variations in today's Daily Golden Nugget like I did for my VIEW FULL GOLD NUGGET


AT: 01/19/2016 10:37:23 AM   0 COMMENTS
Tuesday, January 12, 2016

2015 Holiday Season Keyword Data: Diamonds vs Diamond

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2015 Holiday Season Keyword Data: Diamonds vs Diamond daily-golden-nugget-1427-10
Today I'm reviewing more keyword data that I collected during the 2015 Holiday Season, specifically some of my findings about search queries that contained the words diamond and diamonds.

The typical keyword phrases I've reported on in the past have not changed much at all, and includes these examples:


AT: 01/12/2016 08:36:56 AM   0 COMMENTS
Wednesday, January 06, 2016

Holiday Season 2015 Keyword Data from Desktop Search Impressions and Clicks

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Holiday Season 2015 Keyword Data from Desktop Search Impressions and Clicks daily-golden-nugget-1423-53
In this edition of the Daily Golden Nugget, I'm continuing my analysis of a lot of keyword data I collected during the 2015 Holiday Season. Today's information is a continuation of the organic impression and click data I previously shared.

For today's Nugget, I sorted through the 16,000 keywords collected from desktop ...
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AT: 01/06/2016 12:49:28 PM   0 COMMENTS
Tuesday, January 05, 2016

Holiday Season 2015 Search Impression and Click Results for Retail Jewelers

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Holiday Season 2015 Search Impression and Click Results for Retail Jewelers daily-golden-nugget-1422-54
Now that we closed the book on the 2015 Holiday Season, it's time to review the results. Over the course of the holiday season, I captured more than 47,000 different keyword queries related to retail jeweler websites. I'm sifting through all that information to find something actionable for retail jewelers. I've been looking for things like a list of good keywords, or popular designer brands to carry, or even where to focus your energy over the next few month...
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AT: 01/05/2016 12:24:06 PM   0 COMMENTS
Monday, January 04, 2016

Website Session Stats from the 2015 Holiday Season

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Website Session Stats from the 2015 Holiday Season daily-golden-nugget-1421A-0
With the 2015 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.

I have a lot of data to from various retail jeweler websites. The set of data I'm referencing below was recorded across retail jewelry websites that have been active with updating their website regularly over the last 12 months. These same websites are also mobile friendly. This includes a combination of retail jewelers and ecommerce sites. Remember, the results show...
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AT: 01/04/2016 12:20:09 PM   0 COMMENTS
Friday, December 25, 2015

Christmas Specific SERP Review

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Christmas Specific SERP Review daily-golden-nugget-1415-5
This is a special Christmas edition of the Daily Golden Nugget. Each and every Friday, I write some type of website critique or review as an educational case study. For Christmas today, I'm changing it up and reviewing a Christmas-related search engine results page.

As I started my search today by typing out "christmas jewelry ideas," Google offered me the suggestions you see here:

Christmas Specific SERP Review 1415-ch...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 12/25/2015 08:58:47 AM   0 COMMENTS
Thursday, December 24, 2015

'Twas The Jeweler's Night Before Christmas #TBT

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(We had something else planned for today, but then realized that it is #ThrowbackThursday, so why not just repost last year's poem instead? Enjoy...)

'Twas the night before Christmas, and time to close doors
after a long four weeks, the time still soars.
Did you break record sales with engagement rings sold?
Hope she says yes tomorrow; the future's untold!

While it's usually children dreaming the morning's delight;
the guys that you helped are filled with horrible fright.
You're the town's best jeweler; the men come to you;
your jewelry's the best at getting an "I do."

The times, they have changed, and there's much online chatter,
you've got to keep up, or else you won't matter.
You made mistakes then, when your website used Flash,
but you took steps; improvement when sales came to a crash....
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AT: 12/24/2015 01:50:52 PM   0 COMMENTS
Thursday, December 03, 2015

Decorating Your Website For the Holidays #TBT

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Decorating Your Website For the Holidays TBT daily-golden-nugget-1399-7
In this edition of #ThrowbackTursday, I'm jumping back to October 2011 to the topic of website holiday themes.

In that Nugget, I explained how you could add a few small, cheerful holiday design changes to your website as well as some quick links to help holiday shoppers.

Most retail websites maintain the same design throughout the entire year even though those same businesses will dec...
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AT: 12/03/2015 10:01:06 AM   0 COMMENTS
Tuesday, December 01, 2015

Organic Traffic Results For Thanksgiving and Black Friday Weekend 2015

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Organic Traffic Results For Thanksgiving and Black Friday Weekend 2015 daily-golden-nugget-1397-78
Reports from the first weekend of the big holiday season in the U.S. are in, and they are quite mixed.

Businesses both large and small tried to get a jump on the Black Friday specials this year by advertising "Black Friday" discounts throughout the four weeks leading up to Thanksgiving. Early in November, a blog post on C|Net speculated that VIEW FULL GOLD NUGGET


AT: 12/01/2015 02:14:40 PM   0 COMMENTS
Friday, November 27, 2015

Kuhn's Jewelers Website Flop Fix

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Kuhns Jewelers Website Flop Fix daily-golden-nugget-1395-3
Welcome to the #FridayFlopFix edition of the Daily Golden Nugget, and it's also Black Friday in the U.S., the largest retail shopping day of the year for U.S. retailers.

The goal of these weekly flop fixes is to identify something on a retail jeweler's website that should be fixed. My suggestions are based on my previous experience and research. In honor of the upcoming Cyber Monday, I decided to specifically look for a retail jeweler with an e-commerce website to find some flops that need fixing. I made my search f...
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AT: 11/27/2015 12:20:42 PM   0 COMMENTS
Thursday, November 26, 2015

302 Redirecting Your Home Page to Landing Pages #TBT

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302 Redirecting Your Home Page to Landing Pages TBT daily-golden-nugget-1394-28
Today is Thanksgiving Day in the U.S., the only national holiday that transcends all races and religions. The holiday is typically celebrated by gathering together with friends and family and enjoying an elaborate meal. The next few weeks will see huge spikes in retail store sales, and today is probably the last day off most retail store owners in the U.S. will have until Christmas Day.

I'm mentioning this because a recent review of my own Google Analytics revealed that 47% of...
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AT: 11/26/2015 10:07:05 AM   0 COMMENTS
Wednesday, November 25, 2015

Customer Selfies and Testimonials that Follow FTC Guidelines

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Customer Selfies and Testimonials that Follow FTC Guidelines daily-golden-nugget-1393-39
Today is the eve of the official start of the "holiday season" in the U.S. Retail businesses have been preparing their inventory, ads, and employees for the last few months in hopes to really boost sales this year.

In a perfect world, most holiday season ads are already finalized and scheduled, but there's always the opportunity for retailers to gain a little extra publicity every day through different types of engagements with their customers.

Typ...
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AT: 11/25/2015 12:09:07 PM   0 COMMENTS
Monday, October 26, 2015

2015 Holiday Run-Up Summations

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2015 Holiday Run-Up Summations daily-golden-nugget-1371-26
One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating...
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AT: 10/26/2015 08:40:32 AM   0 COMMENTS
Thursday, October 22, 2015

Setting Up Google AdWords Express #TBT: 2015 Holiday Run-Up

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Setting Up Google AdWords Express TBT: 2015 Holiday Run-Up daily-golden-nugget-1369-39
It's #ThrowbackThursday, and it's also the 19th installment of my special 2015 Holiday Run-Up series. Over the last 30 days, I've written out holiday marketing steps for Pinterest, Google+, VIEW FULL GOLD NUGGET


AT: 10/22/2015 12:25:28 PM   0 COMMENTS
Wednesday, October 21, 2015

How To Measure Offline ROI: 2015 Holiday Run-Up

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How To Measure Offline ROI: 2015 Holiday Run-Up daily-golden-nugget-1368-93
"Save the clock tower! Hey kid, save the clock tower. Lightning struck that thing, 60 years ago!"

Today is Back to the Future Day, the day predicted in the 1989 movie Back to the Future II (BTTFII) where Marty McFly and Doc Emmett Brown race to the future--Wednesday, October 21, 2015--to save the McFly family from a horrible fate.

During that iconic silver screen time jump, the movie VIEW FULL GOLD NUGGET


AT: 10/21/2015 09:44:35 AM   0 COMMENTS
Tuesday, October 20, 2015

Instant Gratification and Long Term Investment in Your Website: 2015 Holiday Run-Up

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Instant Gratification and Long Term Investment in Your Website: 2015 Holiday Run-Up daily-golden-nugget-1367-37
As I write this, I'm indulging in a very large pumpkin muffin. It will quite possibly be my lunch for today even though I know it's just a quick fix of food and not the type that could sustain me for more than a few hours.

Our lives are filled with quick fixes of one type or another. Many advertising tactics feed into the need to satisfy the human nature for a quick fix. In the website and e-commerce realm, we of...
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AT: 10/20/2015 12:35:50 PM   0 COMMENTS
Monday, October 19, 2015

Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up

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Discover Your Own Social Media Timing and Scheduling: 2015 Holiday Run-Up daily-golden-nugget-1366-51
The time needed to manage social media can easily eat up most of your day. Over the last few weeks, I've detailed a lot of social media tactics in this 2015 Holiday Run-Up series. If you've missed out on the discussion so far, then go back to the beginning here and catch up.

As I've detailed steps for VIEW FULL GOLD NUGGET


AT: 10/19/2015 09:41:14 AM   0 COMMENTS
Thursday, October 15, 2015

Why To Post To Google+ #TBT: 2015 Holiday Run-Up

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Why To Post To Google+ TBT: 2015 Holiday Run-Up daily-golden-nugget-1364-67
In today's #ThrowbackThursday, I'm jumping back to January 2014 to my directions on how to post to Google+. This is also a continuation of my special 2015 Holiday Run-Up series giving you the tactics you need to help boost your sales this upcoming season.

I've already given you steps and tactics for VIEW FULL GOLD NUGGET


AT: 10/15/2015 11:15:17 AM   0 COMMENTS
Wednesday, October 14, 2015

Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up

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Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up daily-golden-nugget-1363-53
I've covered topics of Facebook, Pinterest, and Instagram so far in this Run-Up to the 2015 Holiday season. This is my 14th installment in this special Daily Golden Nugget series to help you boost your 2015 holiday sales.

If you're just joining in for the first time, then you should review the outline of this series I explained here. I'...
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AT: 10/14/2015 12:34:12 PM   0 COMMENTS
Tuesday, October 13, 2015

Instagram Videos and Marketing Campaigns: Holiday 2015 Run-up

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Instagram Videos and Marketing Campaigns: Holiday 2015 Run-up daily-golden-nugget-1362-92
This is the continuation of my annual Daily Golden Nugget "Holiday Run-Up" series loaded up with step-by-step explanations of how to make the most of your holiday season advertising. The focus of this Run-Up is how to make the most of your product advertising to attract customers through multiple media methods. This is the 13th installment of the Run-Up, and this series still has a few more days before I finish all the topics that should make a positive impact on ...
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AT: 10/13/2015 12:52:41 PM   0 COMMENTS
Monday, October 12, 2015

Pinterest Pinning and Marketing Campaigns: Holiday 2015 Run-up

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Pinterest Pinning and Marketing Campaigns: Holiday 2015 Run-up daily-golden-nugget-1361-33
This is Part 11 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series 3 weeks ago with directions for all the initial steps needed to prepare for the information you'll find in these last few run-up days. The initial marketing strategies overview is here....
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AT: 10/12/2015 10:44:34 AM   0 COMMENTS
Thursday, October 08, 2015

How-to Boost a Facebook Post #TBT: Holiday 2015 Run-up

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How-to Boost a Facebook Post TBT: : Holiday 2015 Run-up daily-golden-nugget-1359-92

This is probably the Daily Golden Nugget you've been waiting for! Over the last few weeks I've been working through several topics related to marketing for the upcoming holiday season. This is part 10 in that special Holiday Run-Up series, and it's also a #ThrowbackThursday edition.

I'm not throwing back too far in this one, only to August 2014, when I explained how to use Facebook's VIEW FULL GOLD NUGGET


AT: 10/08/2015 11:57:15 AM   0 COMMENTS
Wednesday, October 07, 2015

Prevent Your Facebook Boosted Posts From Getting Rejected: Holiday 2015 Run-up

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Prevent Your Facebook Boosted Posts From Getting Rejected: Holiday 2015 Run-up daily-golden-nugget-1358-88
This is Part 9 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series with an overview of the marketing strategies that have worked over the last 12 months and have been expanding on each idea every day since.

Today I'...
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AT: 10/07/2015 11:13:20 AM   0 COMMENTS
Tuesday, October 06, 2015

Product Photoshoot Tips When Ultimate Photo Use Is Unknown: Holiday 2015 Run-up

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Product Photoshoot Tips When Ultimate Photo Use Is Unknown: Holiday 2015 Run-up daily-golden-nugget-1357-79
This is Part 8 of my annual special Daily Golden Nugget "Holiday Run-Up" series packed with tactics to help you during November and December this year. I started this series with an overview of the marketing strategies that have worked over the last 12 months and have been expanding on each idea every day since.

Today ...
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AT: 10/06/2015 11:44:42 AM   0 COMMENTS
Monday, October 05, 2015

Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up

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Online Product Information Leads to Purchase Decisions: Holiday 2015 Run-up daily-golden-nugget-1356-6
This is Part 7 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies and has continued since.

In this edition, I'll explain ways you can plan your product content to correspond to the holiday ads you have ...
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AT: 10/05/2015 11:00:53 AM   0 COMMENTS
Thursday, October 01, 2015

Donating Gift Cards to Local Charity Events #TBT: Holiday 2015 Run-up

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Donating Gift Cards to Local Charity Events TBT: Holiday 2015 Run-up daily-golden-nugget-1354-62
For today's edition of #ThrowbackThursday, I want to jump back to a Nugget from November 2013. In it, I gave ideas on how to use gift certificates as a reputation management tool. That idea, which is still very viable today, is to donate a gift certificate to your local charity in exchange for asking them to write an online review. VIEW FULL GOLD NUGGET


AT: 10/01/2015 11:03:42 AM   0 COMMENTS
Wednesday, September 30, 2015

Directions for First Time Users of Facebook Audience Insights: Holiday 2015 Run-up

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Directions for First Time Users of Facebook Audience Insights: Holiday 2015 Run-up daily-golden-nugget-1353-73
This is Part 5 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies.

In this edition, I'll show you how to use the Facebook Audience Insights tool to build and save a target audience fo...
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AT: 09/30/2015 07:01:37 AM   0 COMMENTS
Tuesday, September 29, 2015

Uploading Your Customer List to Facebook Custom Audience: Holiday 2015 Run-up

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Uploading Your Customer List to Facebook Custom Audience: Holiday 2015 Run-up daily-golden-nugget-1352-38
This is Part 4 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies. Today I'm specifically covering the topic of...

Choosing Your Target Audience


When deciding on the items to promote...
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AT: 09/29/2015 11:28:54 AM   0 COMMENTS
Monday, September 28, 2015

Understanding Product Photos for Ads and Social Use: Holiday 2015 Run-up

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Understanding Product Photos for Ads and Social Use: Holiday 2015 Run-up daily-golden-nugget-1351-82
This is Part 3 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies. Today I'm specifically covering the topic of...

Photography: When More is Not Just More


A professional photographer has a kee...
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AT: 09/28/2015 06:54:49 AM   0 COMMENTS
Thursday, September 24, 2015

Using Domain Names to Track Offline Ads: Holiday 2015 Run-up #TBT

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Using Domain Names to Track Offline Ads: Holiday 2015 Run-up TBT daily-golden-nugget-1349-46
This is the #ThrowbackThursday edition of the Daily Golden Nugget, but it also has a special tie-in to my ongoing Run-up series of 2015 Holiday Season Marketing Preparedness. The throwback doesn't go back too far, in fact it's a year ago today when I originally wrote about using different domain names to track your offline marketing. I've since...
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AT: 09/24/2015 07:45:42 AM   0 COMMENTS
Wednesday, September 23, 2015

Branding Your Holiday Advertising: Holiday 2015 Run-up

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Branding Your Holiday Advertising: Holiday 2015 Run-up daily-golden-nugget-1348-86
This is Part 2 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started yesterday with the overview of 2015 holiday marketing strategies. I'm breaking down each section of that overview into a more detailed Daily Nugget.

Beginning with...

Create a Uniform Branding With Your Ads


Acc...
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AT: 09/23/2015 11:42:05 AM   0 COMMENTS
Tuesday, September 22, 2015

Run-Up Planning for the 2015 Holiday Season

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Run-Up Planning for the 2015 Holiday Season daily-golden-nugget-1347-81
Another summer has come to a close and the holiday season is almost here. No matter what the financial forecasts say, I want to give you some current ideas to improve your marketing methods, and hopefully your sales, through the end of this year.

Create a Uniform Branding With Your Ads


I'd like to start with a suggestion for you to review the ads you are already planning for this season. Instead of running standalone ads this year, you can use all the potential advertising methods...
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AT: 09/22/2015 11:04:07 AM   0 COMMENTS
Tuesday, September 15, 2015

Shifting Away From Traditional Media to Smarter Digital Ad Spending

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Shifting Away From Traditional Media to Smarter Digital Ad Spending daily-golden-nugget-1342-58
The holiday season is quickly approaching and you need to consider how you will be spending your advertising dollars. Will you hold an event promoted with post cards and phone calls? Will you have a Black Friday sale promoted in the local newspaper? What medium will you use for your weekly ads for the holiday season?

There are a lot more choices now than just newspapers, post cards, billboards, TV, and radio. VIEW FULL GOLD NUGGET


AT: 09/15/2015 09:43:22 AM   0 COMMENTS
Tuesday, September 01, 2015

Review Your Marketing Results From Last Year Before Planning This Year

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Review Your Marketing Results From Last Year Before Planning This Year daily-golden-nugget-1332-94
September has a strange place on my yearly calendar. I view it as a month that tries to maintain a death grip on the hot days of summer while also revealing the temperatures and colors of the fall. I remember how it was to dread the beginning of the school year, and now, even though I'm not a parent myself, I can appreciate how parents feel now to have their children occupied all day again.

As a consultant serving the jewelry industry, I n...
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AT: 09/01/2015 09:17:58 AM   0 COMMENTS
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