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Friday, April 07, 2017

Instagram As Your Primary Marketing Channel

Instagram As Your Primary Marketing Channel daily-golden-nugget-1551-32

Back When I Could Express Myself

MySpace used to be a fun social network. You had complete freedom to change your profile any way you wanted by adding music, changing colors, and customizing your background. Anyone with a working knowledge of HTML could customize the look of their page and turn it into their online bastion of delight. I remember when being on social media was nothing more than a fun competition of making your profile page look better than your friend's profile, then tease each other about it. ...

AT: 04/07/2017 11:12:02 AM   0 COMMENTS
Monday, April 11, 2016

How-To Get The Most People To Sign Up For Your Email Newsletter

How-To Get The Most People To Sign Up For Your Email Newsletter daily-golden-nugget-1491-39
Back when jWAG was formed in 2010, the common mantra touted by many online marketers was that "the money is in the list." The list, at the time, was a reference to the number of people on your email list. Since then, we now have the ability to reach customers through many other list methods, including Facebook retargeting lists, Google AdWords remarketing lists, and even push notifications through custom apps that people download. So many online marketing opportunities exist now tha...

AT: 04/11/2016 06:35:06 AM   0 COMMENTS
Thursday, October 01, 2015

Donating Gift Cards to Local Charity Events #TBT: Holiday 2015 Run-up

Donating Gift Cards to Local Charity Events TBT: Holiday 2015 Run-up daily-golden-nugget-1354-62
For today's edition of #ThrowbackThursday, I want to jump back to a Nugget from November 2013. In it, I gave ideas on how to use gift certificates as a reputation management tool. That idea, which is still very viable today, is to donate a gift certificate to your local charity in exchange for asking them to write an online review. VIEW FULL GOLD NUGGET

AT: 10/01/2015 11:03:42 AM   0 COMMENTS
Wednesday, June 10, 2015

JCK Talks 2015: The Retail Revolution

JCK Talks 2015: The Retail Revolution daily-golden-nugget-1273-81Thanks to The EDGE Retail Academy, attendees of JCK 2015 were able to witness two presentations from Terry Hawkins, bestselling author, well-established business woman, and President of the training company People In Progress Global. I had the fortune of attending her JCK Talk titled "The Retail Revolution" on Thursday, May 28, 2015.

Terry is certainly a dynamic speaker that keeps the audience entertained and engaged while also sharing valuable infor...

AT: 06/10/2015 09:07:05 AM   0 COMMENTS
Tuesday, August 19, 2014

Improve Your Website's Success by Anticipating Your Customer's Needs

Improve Your Websites Success by Anticipating Your Customers Needs 9565-daily-golden-nugget-1062
It seems like every day I see not one, not two, but perhaps more than a dozen different online marketing campaigns that make me scratch my head wondering why they bothered.

I'm not only referring to the jewelry industry either, but all types of online marketing. It just seems like so many businesses don't understand the larger view of how intertwined the internet is to everyday life and the expectations of their customers.

The business...

AT: 08/19/2014 02:04:36 PM   0 COMMENTS
Monday, July 21, 2014

Walk a Mile in Your Customer's Shoes to Understand Their Intent

Walk a Mile in Your Customers Shoes to Understand Their Intent 1990-daily-golden-nugget-1041
I've been sharing a lot of my secret tips recently and today I'd like to share another. This one's about understanding your customer's intent.

One of the biggest mistakes I've noticed many retail store owners, not just jewelers, make is that they set up their store, create advertisements, and design their website based on what they believe their customers will like, without truly trying to understand what their customer's intent is.

It's easy ...

AT: 07/21/2014 03:40:53 PM   0 COMMENTS
Monday, October 18, 2010

Website Content as a Story

We've mentioned educational content for your website in the last 2 Daily Gold Nuggets. Before we move away from this topic, we wanted to cover another example.

We've seen many jewelry websites with pages about custom design. The best types include photos of original sketch work, CAD models, wax molds and then the final product.

These are great to show the quality of your work. But you could also include a story along with the photos of the work.

Here's how:

1. Get a photo of the customer and the original sketch together.
2. Write a paragraph or two explaining the conversation you had with the customer. Include the reason for the custom item and any emotions the customer has regarding its creation.
3. Explain your process and what you need to consider while making it. This is your art, so explain wha...

AT: 10/18/2010 12:46:55 PM   0 COMMENTS
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