Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: " Online Photo Systems"
Friday, April 07, 2017

Instagram As Your Primary Marketing Channel

Instagram As Your Primary Marketing Channel daily-golden-nugget-1551-32

Back When I Could Express Myself

MySpace used to be a fun social network. You had complete freedom to change your profile any way you wanted by adding music, changing colors, and customizing your background. Anyone with a working knowledge of HTML could customize the look of their page and turn it into their online bastion of delight. I remember when being on social media was nothing more than a fun competition of making your profile page look better than your friend's profile, then tease each other about it. ...

AT: 04/07/2017 11:12:02 AM   0 COMMENTS
Monday, November 02, 2015

Jewelry E-Commerce Sites Can't Succeed Without Crystal Clear Photography

Jewelry E-Commerce Sites Cant Succeed Without Crystal Clear Photography daily-golden-nugget-1376-99
A few weeks ago, I was privileged to present a photography workshop at MJSA ConFab. Even though I don't necessarily like to be known as "The Jewelry Photography Guy," I seem to be gaining that reputation. After all, this was the 4th time I've enjoyed teaching jewelry photography techniques at an MJSA event.

I'm always being asked the same few questions about photography, which usually includes questions about macro lenses, lighting, and ...

AT: 11/02/2015 06:57:27 AM   0 COMMENTS
Wednesday, February 18, 2015

Product Photography Example and Analysis

Product Photography Example and Analysis daily-golden-nugget-1193-61
In this Daily Golden Nugget, I'm going to analyze the photography of a popular e-commerce jewelry site. In this exercise, I hope to reveal some aspects of photography that you can apply to the photography on your own jewelry website.

For this exercise, I'm going to search Google for the Verragio style INS-7074R. This is a very popular engagement ring style and it's easy to find many different website selling it. What I hope to find is a website that took its own photos instead of using the photos ...

AT: 02/18/2015 12:06:39 PM   0 COMMENTS
Friday, March 18, 2011

The Universal Internet

The Internet is not not just limited to websites any more. In fact, the everyday normal website is slowly being replaced by social sites and various online services.

A few years ago, if you wanted to put all your jewelry store information online you would have to figure out how to do it all, or hire a company that could do it all.

Do you have videos on your website? Previously, you needed to manage video content on your own and have a hosting account capable of handling that huge video bandwidth. Now that process is much easier with YouTube.

Do you have testimonials on your website? Previously, you needed to ask people to write testimonials and mail them to you. Now you can ask people to write online reviews on Google Places or Yep. You can even capture tweets about your site and post them on your website.


AT: 03/18/2011 12:50:30 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry