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Friday, July 15, 2011

Google Plus Business Predictions for Jewelers

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I really didn't expect my review of Google+ to take all five days this week. This will be my last interstitial Daily Golden Nugget (for at least a few days).

Yesterday I started a list of features I foresee being integrated into Google Plus. Google's public company status prevents them from publicly announcing what they are working. The GOOG stock is actually doing very well since the launch of Google+.

Yesterday they reported their quarterly earnings were up and they've officially reached 10 million Google Plus users. I read a report on SearchEngineLand.com explaining how many people have not accepted invitations sent to them. Those of us that have are starting to realize the more compelling nature of Google Plus over Facebook.

When using Facebook, I usually keep a browser tab open. I occasionally look at that ...
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AT: 07/15/2011 01:28:18 PM   0 COMMENTS
Monday, July 11, 2011

Introduction to Google+ for Jewelers

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Hello, I'm interrupting this regularly scheduled Daily Gold Nugget to bring you some direct reporting from the construction site.

Normally our Daily Nuggets are written from a compilation of data we've either measured or had direct experience with. Personally, I don't like to feed into the noise of so many SEO professionals that say one thing or another about SEO and you never know who's right. Thankfully, my team specializes in jewelry SEO and all our research data is specific to that sector.

Today, and maybe for a few days this week, I'd like to talk to you directly about Google+. First, let's get you up to speed on the nomenclature since I might refer to it as "Google Plus," "G+" and even "GP."

I finally got an invite to Google+ on Friday, July 8, 2011 and dove right in. I sent out emails to all of my customers...
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AT: 07/11/2011 11:08:20 AM   0 COMMENTS
Friday, March 18, 2011

The Universal Internet

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The Internet is not not just limited to websites any more. In fact, the everyday normal website is slowly being replaced by social sites and various online services.

A few years ago, if you wanted to put all your jewelry store information online you would have to figure out how to do it all, or hire a company that could do it all.

Do you have videos on your website? Previously, you needed to manage video content on your own and have a hosting account capable of handling that huge video bandwidth. Now that process is much easier with YouTube.

Do you have testimonials on your website? Previously, you needed to ask people to write testimonials and mail them to you. Now you can ask people to write online reviews on Google Places or Yep. You can even capture tweets about your site and post them on your website.

Face...
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AT: 03/18/2011 12:50:30 PM   0 COMMENTS
Wednesday, November 10, 2010

Your Holiday Storytelling has Lower Stress

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So far, in this week's Daily Gold Nuggets, we've been explaining that storytelling through your emails, blog or Facebook posts will build a better relationship with your customers than simply trying to shove ads in their face.

The storytelling continues again, but the next story needs to be a few days after the last. In this next story, you want to tell your readers that you are finished decorating your store, and show the photos from the process. A good solution is to take photos from your smart phone and upload them to Flickr or DailyBooth or Picasa. Then, as you write this next part of your story, you can link to those photos that are already online.

Don't make the mistake of taking photos and uploading them to Facebook through your phone. Photos uploaded to Facebook will automatically post to your Wall. You don't w...
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AT: 11/10/2010 11:41:39 AM   0 COMMENTS
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