Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.
It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.
This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:
In this week's website review, I'm heading over to Laramie, WY in search of a good jewelry store. My hope, like most savvy internet users today, is that I'll find a good jeweler based on the information they have on their website. If the website I find happens to be a total flop, well, then I'll give some suggestions to fix it.
I write these website reviews every Friday to demonstrate how to apply new SEO techniques, online usability, and content building to pre-existing websites that need help. ... VIEW FULL GOLD NUGGET
This is Part 3 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started with the overview of 2015 holiday marketing strategies. Today I'm specifically covering the topic of...
I angst a lot over the poor photo quality I often see used on jewelry websites and in print ads. Someone will never know the detail of intricate fine jewelry unless they are holding it in their hand or looking at a perfect quality photo.
I have a simple idea of a perfect quality photo: just be in focus and properly lit.
I like to use photos with interesting backgrounds to attract attention and then high definition photos with pure white backgrounds on the product det... VIEW FULL GOLD NUGGET
In this Daily Golden Nugget, I'm going to analyze the photography of a popular e-commerce jewelry site. In this exercise, I hope to reveal some aspects of photography that you can apply to the photography on your own jewelry website.
For this exercise, I'm going to search Google for the Verragio style INS-7074R. This is a very popular engagement ring style and it's easy to find many different website selling it. What I hope to find is a website that took its own photos instead of using the photos ... VIEW FULL GOLD NUGGET
Your e-commerce website will thrive or starve based on your jewelry product photography. This is a tough topic that I've spoken about at the Las Vegas JCK show, at MJSA Expos, and have even given presentations to students at the Fashion Institute of Technology in NYC.
One of the common errors in the English language is the confusion between the words Champagne and Champaign.
Champagne is a region in France where the sparkling wine, champagne, comes from. Those French "regions" are similar to states in the US. Although there are vineyards all over the world that produce sparkling wine, it's not "champagne" unless the grapes were grown, and the wine was produced in that region of France. The capital city of Champagne is Epernay, which I visited a few years ago. I've include... VIEW FULL GOLD NUGGET
Yesterday's Nugget was pretty long to get through, but we really needed to explain how to use Google Website Optimizer ( http://bit.ly/qEVCUP ). It is such an important tool and it's easier than Google Analytics. Although, if you are still wondering what you would want to test then today's Daily Golden Nugget is for you.
Some basic things to test with Google Website Optimizer: 1. Captions on images 2. Font size, line spacing, and font family 3. Adding or reducing white space around the site 4. Culling your content or swapping it with bullet points 5. Font and link colors, underlined or non underlined links 6. Button sizes and colors 7. Jewelry photography methods using different background other than pure white 8. Headlines 9. Repositioning your call to action message<... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry