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Wednesday, December 02, 2015

Joe Kassab Website Flop Fix Review

Joe Kassab Website Flop Fix Review daily-golden-nugget-1398y-29
Every week, normally on Friday, I write a website review with suggestions on how to make a random site better. I have something special planned for this Friday so I have to move my Flop-Fix review to today.

My purpose here is to find a website that has something wrong, point it out, and give suggestions on how to fix it. My suggestions are entirely my own and based on my past experience, research, or observations. I found my review candidate this week with the query "jewelry stores Happy Valley, OR" and th...

AT: 12/02/2015 09:10:22 AM   0 COMMENTS
Friday, September 04, 2015

Kuehn Sisters Diamonds Website Review

Kuehn Sisters Diamonds Website Review daily-golden-nugget-1335-78
In this week's Friday website review, I'm heading to Morgantown, WV to find a candidate jewelry store to review.

When I started my search with the phrase "morgantown wv jewelry stores," I saw these Google results:

Kuehn Sisters Diamonds Website Review 1335-morgantown-wv-jewelry-stores-serp-82 VIEW FULL GOLD NUGGET

AT: 09/04/2015 11:03:57 AM   0 COMMENTS
Friday, March 06, 2015

Taylor's Gold-n-Stones Website Review

Taylors Gold-n-Stones Website Review daily-golden-nugget-1205-15
The weather in North America has been quite drastic through this winter. Snowfall and low temperature records have been broken all season long, and we're all counting the days until March 21st, which is only two weeks from now. Thankfully temperatures seem to be on the rise.

On the other hand, two weeks ago, the temperatures in New Jersey were lower than in Fairbanks, Alaska!

I'm certainly not a cold weather person, but many people are. In this week's edition of the Friday website review I'm headi...

AT: 03/06/2015 07:26:57 AM   0 COMMENTS
Thursday, September 11, 2014

Website Redesign Case Study

Website Redesign Case Study daily-golden-nugget-1079-88
The other day, I was helping a business colleague of mine review a website design his customer gave him. For storytelling simplicity, I'll refer to my colleague as Joe and his customer as Sue. Although Joe doesn't work in the jewelry industry, the early steps in designing a website are very similar across all industries, and I bet all website programming companies have the same experience working with their customers.

Sue wants to open a brand new e-commerce store by December 1st. She already owns an old e-commerce store w...

AT: 09/11/2014 08:24:52 AM   0 COMMENTS
Friday, September 17, 2010

Holiday SEO Planning Starts Today

It's September 17 and no doubt you already have your holiday inventory picked out.

Since you already know what your Holiday inventory will be, you need to post that information to your website immediately.

Here's why:

During our Live 2 Broadcast Event from August 13 - August 29, we set up a full jewelry website for demo and training. That website is still live at; the mobile version is available at

While broadcasting live, we added products, blog entries, and newsletters to that site. Then we used our Google Webmaster Tools account to submit a sitemap to Google on August 13, 2010 and again on August 18, 2010.

All search engines take at lea...

AT: 09/17/2010 01:42:37 PM   0 COMMENTS
Thursday, September 16, 2010

Holiday Calendar: Planning Days and Strategies

This Gold Nugget is part of our extended series of data analysis for the holiday season.

This is what you need to know to properly coordinate your online advertising to previous trends throughout November and December. This data *does not apply* to January - October!

DAYS OF INTEREST we saw in both 2008 and 2009 (our recession years):

* Typically, the busiest day of the week for all online activity is Tuesday. However, for the jewelry industry, each year starting the second week of November, that day changes to Monday.

* We also see a lot of new activity starting the third Friday of November and continuing each Friday until Christmas.

* In 2008 and 2009, online activity on Saturdays and Sundays was always lower than the previous Monday and Friday. Interesting to note: the activity volume is 25% les...

AT: 09/16/2010 02:18:53 PM   0 COMMENTS
Wednesday, September 15, 2010

Homework: Holiday Planning Ahead

Planning for the holiday season always seems like a never ending task. You select your holiday inventory during the summer months; plan your advertising in August and schedule dates for events; give your staff a brush-up on merchandise knowledge and sales tactics; and after all that, you even have to decorate your store.

Come January, you need a vacation!

For several years we've been tracking dates, times and jewelry types that should be advertised between November 1 and December 31. Over the next week or so, each Daily Gold Nugget will be dedicated to a single group of days and the strategy you should employ on your website.

The tips we give you this September should be enough time to help you with writing copy and gathering the necessary photography for November and December.

As we work through our series o...

AT: 09/15/2010 02:05:35 PM   0 COMMENTS
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