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Friday, August 26, 2016

Jerry Land Jewelers #FridayFlopFix Website Review

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Jerry Land Jewelers FridayFlopFix Website Review daily-golden-nugget-1519-43
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.

This week, I began my search for "jewelers Honesdale, PA" and saw these results:

VIEW FULL GOLD NUGGET


AT: 08/26/2016 06:56:29 AM   0 COMMENTS
Friday, June 10, 2016

Murphy's Mountain Jewelers #FridayFlopFix Website Review

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Murphys Mountain Jewelers FridayFlopFix Website Review daily-golden-nugget-1508-9
In this week's website review, I'm heading over to Laramie, WY in search of a good jewelry store. My hope, like most savvy internet users today, is that I'll find a good jeweler based on the information they have on their website. If the website I find happens to be a total flop, well, then I'll give some suggestions to fix it.

I write these website reviews every Friday to demonstrate how to apply new SEO techniques, online usability, and content building to pre-existing websites that need help. ...
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AT: 06/10/2016 11:15:22 AM   0 COMMENTS
Thursday, November 19, 2015

Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think

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Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think daily-golden-nugget-1389-50
Welcome to #ThrowbackThursday! Today I'm jumping back to a conversation about the troubles encountered when redesigning a website that I first covered in September 2011.

The process of redesigning a website can be broken into several different stages, including, but not limited to:
  1. Revaluation of website goals...
    VIEW FULL GOLD NUGGET


AT: 11/19/2015 12:32:38 PM   0 COMMENTS
Friday, September 04, 2015

Kuehn Sisters Diamonds Website Review

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Kuehn Sisters Diamonds Website Review daily-golden-nugget-1335-78
In this week's Friday website review, I'm heading to Morgantown, WV to find a candidate jewelry store to review.

When I started my search with the phrase "morgantown wv jewelry stores," I saw these Google results:

Kuehn Sisters Diamonds Website Review 1335-morgantown-wv-jewelry-stores-serp-82 VIEW FULL GOLD NUGGET


AT: 09/04/2015 11:03:57 AM   0 COMMENTS
Wednesday, August 12, 2015

Site Speed Suggestions: Practical SEO Guide

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Site Speed Suggestions: Practical SEO Guide daily-golden-nugget-1318-32
In yesterday's Daily Golden Nugget, I explained a little about your website site speed and how to view the Google Analytics report that shows you how slow your website is.

While you could ask your website programmer to help you figure out how to fix your website, there's another report in Google Analytics that gives you initial ideas of what to do. It's called the Speed Suggestions report and it can be...
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AT: 08/12/2015 06:33:11 AM   0 COMMENTS
Tuesday, August 11, 2015

Site Speed: Practical SEO Guide

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Site Speed: Practical SEO Guide daily-golden-nugget-1317-93
After writing about code and speed optimized websites in my #TBT last week, I wanted to bring your attention to Site Speed optimization tools that are built into Google Analytics.

As a quick recap, the speed of your website will help increase your website ranking a little bit, and when it comes to SEO, every little bit counts.

To get to them, you first log into Google Analytics then click on Be...
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AT: 08/11/2015 09:18:31 AM   0 COMMENTS
Thursday, August 06, 2015

Quick Check For A Code and Speed Optimized Website #TBT

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Quick Check For A Code and Speed Optimized Website TBT daily-golden-nugget-1314-37
Today's Throwback Thursday is going back to January 2011 to the Nugget about website speed.

In that old Nugget, I explained that a website's speed could be adversely affected by the software that runs it, i.e. the content management system, or CMS for short.

This is still very true today, and it's probably the main thing I look at when evaluating a website. A sloppy CMS or website ...
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AT: 08/06/2015 11:41:34 AM   0 COMMENTS
Wednesday, July 29, 2015

Exit Pages: Practical SEO Guide

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Exit Pages: Practical SEO Guide daily-golden-nugget-1308-14
In today's Daily Golden Nugget, I'll show you how to look at your Google Analytics Exit Page report and explain what it is, and steps you can take to analyze it.

This is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.

Get started by logging into your Google Analytics account and navigate your way over to Behavior -> Site Content -> Exit Pages as shown in this animated screen grab:

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AT: 07/29/2015 07:43:48 AM   0 COMMENTS
Thursday, July 16, 2015

Killed By Duplicate Product Content #TBT

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Killed By Duplicate Product Content TBT daily-golden-nugget-1299-92
In this edition of Throwback Thursday, I'm jumping back about 1,100 days to Nugget No 199 and the topic of duplicate product content.

Conversations about duplicate content range from dealing with multiple domain names to VIEW FULL GOLD NUGGET


AT: 07/16/2015 09:10:22 AM   0 COMMENTS
Friday, June 05, 2015

The Jewelers of Las Vegas Website Re-review

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The Jewelers of Las Vegas Website Re-review daily-golden-nugget-1270-61
In honor of the big jewelry shows in Las Vegas that came to a close on Monday this week, I'm searching around Las Vegas again for this week's website review edition of the Daily Golden Nugget.

I was still in New Jersey when I wrote last week's review of another Las Vegas jeweler, but this time I'm sitting in my hotel room at The Excalibur writing this weeks.

Last week, I simply searched for...
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AT: 06/05/2015 12:55:26 PM   0 COMMENTS
Thursday, June 04, 2015

Testing and Optimizing Your Website For Speed #TBT

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Testing and Optimizing Your Website For Speed TBT daily-golden-nugget-1269-10
In this edition of Throwback Thursday, I'm jumping back to September 2010 and this Nugget on website page speed.

The "speed of your website" is the amount of time it takes for your site to download to the device you are using. A lot of factors play into the your page speed that have nothing to do with your site, things like:

* Internet connection via cable, fiber, wireless, or ce...
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AT: 06/04/2015 07:49:21 AM   0 COMMENTS
Friday, May 01, 2015

Wick and Green Jewelers Website Review

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Wick and Green Jewelers Website Review daily-golden-nugget-1245-45
Welcome to the weekly edition of the Friday jewelry website review. Every week, I randomly choose a candidate website and put it to the test for design, SEO, usability, content, and a wealth of other website and business related issues.

I never know how they will turn out; sometimes good and sometimes bad. I always try to write these reviews in the order in which I browse around the site, providing my first reactions as I discover things.

This week, I'm searching for "Jewelers in Asheville, No...
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AT: 05/01/2015 01:42:53 PM   0 COMMENTS
Thursday, April 23, 2015

The Thin Content Jewelry Catalog Trap

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The Thin Content Jewelry Catalog Trap daily-golden-nugget-1239-64
In this edition of #ThrowbackThursday, I'm jumping back to the topic of "thin content" that I first explained back in September 2011.

Thin Content Explained


In simple terms, thin content refers to a web page that has very few words on it. Google likes to refer to this content as pages "with little or...
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AT: 04/23/2015 11:11:27 AM   0 COMMENTS
Friday, April 17, 2015

Adams Fine Jewelry Website Review

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Adams Fine Jewelry Website Review daily-golden-nugget-1235-64
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.

This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:

...<br VIEW FULL GOLD NUGGET


AT: 04/17/2015 09:30:38 AM   0 COMMENTS
Thursday, February 26, 2015

Holland Jewelers Website Review

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Holland Jewelers Website Review daily-golden-nugget-1199-20
Welcome to the weekly website review. Normally this is published every Friday, but it got pulled up one day to make room for a special Nugget scheduled for tomorrow.

The goal of this weekly website review is to shed light on how many retail jewelers out there are still using old website techniques, old SEO methods, and old designs. I search a random city in the USA every week for a jeweler and usually select from the top of the organic listing.

In my experience, given the choice between an older looking and n...
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AT: 02/26/2015 09:49:21 AM   0 COMMENTS
Friday, January 16, 2015

C. Aaron Penaloza Jewelers Website Review

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C. Aaron Penaloza Jewelers Website Review  daily-golden-nugget-1170-70
Welcome to the Friday website review. The goal of these weekly website reviews to learn something that can better your own website by analyzing someone else's live website. Every week I simply do a Google search in a random town or city throughout the U.S.

This week I'm looking for a review candidate in Terrell Hills, Texas. Using Google Chrome's incognito mode I searched for "jewelry stores in Terrell Hills, Texas" and was given this SERP:

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AT: 01/16/2015 07:57:29 AM   0 COMMENTS
Friday, December 19, 2014

Sam's Fine Jewelry Website Review

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Sams Fine Jewelry Website Review daily-golden-nugget-1150-52Today is the Friday Daily Golden Nugget website review. Normally I search a random town name in the United States in search of a website review candidate. But for today, I decided to add a little holiday cheer and look for a town with a holiday related name.

I started with this list of holiday towns, but it turns out that most of those are "populated places" or ghost towns. It seems like many forefathers were willing to name towns after Christmas, but over the dec...
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AT: 12/19/2014 10:18:12 AM   0 COMMENTS
Wednesday, September 17, 2014

Setting the Preferred Domain for Your Website

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Setting the Preferred Domain for Your Website daily-golden-nugget-1083-29
For today's Daily Nugget, I'm answering a direct question that came in from one of my readers. Did you know you can send me questions? Submit them through the contact form on the jWAG site, or send them to me through Google+ or Facebook.

The answer to this question is a little technical, but this brings together a few different topics.

Here's the question:
My nephew's been enjoying his SEO...
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AT: 09/17/2014 07:26:36 AM   0 COMMENTS
Monday, September 15, 2014

Optimizing Images for Google Image Search in 2014 - Important Image SEO Steps

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Optimizing Images for Google Image Search in 2014 - Important Image SEO Steps daily-golden-nugget-1081-61
When Google Image Search was redesigned in January 2013, it introduced a modern way of looking at images across the web. Images were presented larger, with the ability to view just the image or jump to the website where the image was found.

I remember having a lot of trouble understanding the redesigned user interface for Image Search, but after a few months I finally got used to it.

A lot of SEO professionals VIEW FULL GOLD NUGGET


AT: 09/15/2014 06:29:20 AM   0 COMMENTS
Tuesday, August 26, 2014

Technical SEO, On-Site SEO, and Off-Site SEO

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Technical SEO, On-Site SEO, and Off-Site SEO 4166-daily-golden-nugget-1067
In its simplest terms, search engine optimization is the process of doing something for your website that will help it to rank higher in search engines. Google maintains its dominance over the entire search engine industry because it keeps its users happy.

Users... Those are the everyday people of this world, like you and me, who keep returning to Google because it offers the best search results no matter which device you use. Google pays attention to what we all look for, how we use ...
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AT: 08/26/2014 09:12:26 AM   0 COMMENTS
Friday, August 22, 2014

Cooks Jewelers Website Review

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Cooks Jewelers Website Review 4395-daily-golden-nugget-1065
Welcome to the Friday jewelry website review edition of the Daily Golden Nugget. The goal for today is to examine a random retail jeweler's website and learn from something they did right or wrong.

I don't plan these reviews out, and I usually write these reviews as I work through the discovery of each site, documenting my first thoughts as well as how different stuff fits together.

This week, I searched for "jewelry stores Kirksville, Missouri" and was given this Google SERP:

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AT: 08/22/2014 11:09:41 AM   0 COMMENTS
Wednesday, August 13, 2014

Reading Your SEO Reports: Google Webmaster Tools

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Reading Your SEO Reports: Google Webmaster Tools 9581-daily-golden-nugget-1058
Every online marketing company has their own version of reports. It's one of the requirements of any marketing or SEO service. You, as the website owner, want to know what they are doing and what you are paying for.

Some agencies provide their own really nice looking reports with charts and graphs, while others provide lists of pages and keywords with percentage increases and decreases. On many occasions I've found that agencies created reports using reporting software that t...
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AT: 08/13/2014 09:21:22 AM   0 COMMENTS
Thursday, July 25, 2013

How Content Marketing Ties into Paid Advertising

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How Content Marketing Ties into Paid Advertising 9745-daily-golden-nugget-784Over the previous three days I explained how to choose the right vendors for your inventory, how to create content based on their press kits, and how to curate news articles a...
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AT: 07/25/2013 07:43:39 PM   0 COMMENTS
Tuesday, January 15, 2013

Your Website is Your Least Trained Employee

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Your Website is Your Least Trained Employee 1990-daily-golden-nugget-647The Daily Nuggets from the last several days have covered the more advanced topics of tracking your visitors from social networks using the UTM campaign tracking built into Google Analytics. In yesterday's Nugget I also explained that those tracking tags create long, ugly URLs that should be shortened.

We're now 15 days into the New Year and I want to continue to arm you with what you will need to know in order to make 2013 a successful website year for you. That tracking is just the beginning. The path of we...
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AT: 01/15/2013 05:55:59 PM   0 COMMENTS
Wednesday, September 08, 2010

Measuring your website page speed.

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Today's Nugget continues our topic on whether or not you should be upgrading your website. One of the frequently overlooked measurements is the download speed of your website.

In 2009, Google announced that it would measure the download speed of your website as a new part of its equation for website ranking. It's only 1 small part within a suspected 100+ other measured metrics, but you should still consider it.

Today's website tool is Website Optimization located at http://analyze.websiteoptimization.com.

Type in your website address into their "Enter URL to diagnose" field and click Submit Query.

The generated report does not provide a specific grade, but rather goes into detail about the number of individual files that make up your web page, and how to increase the download speed for each one.

The ...
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AT: 09/08/2010 02:12:31 PM   0 COMMENTS
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