In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.
This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:
Talk to any SEO professional and you're likely to hear the phrase "duplicate content" over and over again as one of the things you should avoid on a website. One of the larger tasks of search engine optimization (SEO) is to protect yourself from duplicate content penalties assigned by search engines, with Google in particular.
Here are common situations that can create duplicate content penalties:
Our last two Nuggets explained the importance of naming your images more effectively for greater SEO value. But what if you don't have the time, or the ability to name your images?
Built into standard HTML coding is the ability to include an "alt" tag and a "title" tag for every image. These are parameters that would be placed inside the HTML image tag. Here's what it looks like...
Generic HTML image tag: <img src="IMG_0001.jpg" />
HTML image tag with alt and title parameters: <img src="IMG_0001.jpg" alt="Zeevoog Diamond in a Diamond pendant" title="Zeevoog Diamond in a Diamond pendant" />
The alt/title parameters serve many very useful functions online, here are a few:
1. When you hover your mouse over the image, you will see the alt/title text in a popup bubble. 2. Screen readin... VIEW FULL GOLD NUGGET
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