This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.

This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:

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Choosing a font for your website is a daunting task. Naturally you'd like to stay true to the brand you've created, but forcing your fonts to show up in all web browsers is usually a nightmare in setup and then a constant bandwidth hog for your website.

For a long time already, there have been techniques to force browsers to display your chosen fonts. You could use CSS rules to download a font if the user needed it. Many companies also provide ways to convert your computers font file into a smaller, downloadable website font file. Regardless of the method, as we said, the bandwidth requirements are large.

In order to maintain a branded image with a special font, many websites are forced to convert their headlines into static images. Although they look good, this process completely fails the very important SEO strategy o...
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