In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.
This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:
When Google Image Search was redesigned in January 2013, it introduced a modern way of looking at images across the web. Images were presented larger, with the ability to view just the image or jump to the website where the image was found.
I remember having a lot of trouble understanding the redesigned user interface for Image Search, but after a few months I finally got used to it.
Talk to any SEO professional and you're likely to hear the phrase "duplicate content" over and over again as one of the things you should avoid on a website. One of the larger tasks of search engine optimization (SEO) is to protect yourself from duplicate content penalties assigned by search engines, with Google in particular.
Here are common situations that can create duplicate content penalties:
We're taking a break from research and number crunching and getting back to some basics of SEO today.
Search engine optimization for your jewelry store's website is not hard; it's just time consuming. When you follow a few simple guidelines you will immediately boost your site ahead of other locally, and maybe even nationally.
The first recommendation we always have for people is to make sure you have the primary 3 on-page SEO factors all lined up. Oh, "on-page" refers to things you can control about your website, like what is says and how it looks. As opposed to "off-page" factors like link building and how people talk about you elsewhere on the internet.
The 3 primary SEO factors according to jWAG are:
1. The title of your page. 2. The words you use in the largest heading on your page. 3. The actual ... VIEW FULL GOLD NUGGET
Our last two Nuggets explained the importance of naming your images more effectively for greater SEO value. But what if you don't have the time, or the ability to name your images?
Built into standard HTML coding is the ability to include an "alt" tag and a "title" tag for every image. These are parameters that would be placed inside the HTML image tag. Here's what it looks like...
Generic HTML image tag: <img src="IMG_0001.jpg" />
HTML image tag with alt and title parameters: <img src="IMG_0001.jpg" alt="Zeevoog Diamond in a Diamond pendant" title="Zeevoog Diamond in a Diamond pendant" />
The alt/title parameters serve many very useful functions online, here are a few:
1. When you hover your mouse over the image, you will see the alt/title text in a popup bubble. 2. Screen readin... VIEW FULL GOLD NUGGET
Design is one of the foremost concerns for your website. Trying to figure out the aesthetics that best please your customer is very difficult. Ultimately, it doesn't matter what you personally like, because the customer will like something completely different.
You need to program your website so it best functions for your users.
Typical design concerns are: * Width of the website. Do you want to be full screen or static width? * Colors. * What web browsers do you want it to work in? IE, Firefox and Safari are the big players. * Do you want the website to work on a mobile device? * Do you want to use a lot of images as part of the design? * Do you want Flash? Remember Flash does not work in IE 64-bit, the standard browser for Windows 7. * Do you want your website readable by users with visual impair... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry