Every so often we like to take a broad look at all the various browsers customers are using to visit jewelry websites. Since the jWAG team also manages a web server farm of hundreds of jewelry websites, it's easy to run a general report and see what's happening.
The last time we checked up on web browser usage was September 12, 2011. Here's our finding from back then.
The percentage shown represents the customer usage of that web browser.
48.7% Internet Explorer 21.4% Firefox 17.3% Safari 12.4% Chrome 0.3% Opera
As of February 22, 2012, these are the new browser usage percentages for customers visiting jewelry websites:
38.5% Internet Explorer 26.3% Safari 14.7% Firefox 12.1% Chrome 5.8% Android Browser 0.5% Opera 0.1% BlackBerry9700
A few short years ago, changing your website meant you needed to hire a programmer. The expense was always high and many websites were never changed (practically abandoned) after they were initially created.
Today most, if not all, websites are created using various types of content management systems (CMS for short) that give you, the jewelry store owner, the power to edit your own website.
We understand that the technical stuff behind your website is of complete disinterest to you. You have diamonds to mount, rings to size, employees to worry about, and bills to pay. We know that you are probably a complete neophyte when it comes to web programming, and that's okay.
On the other hand, like a rolling stone through the desert that gathers a little dirt, over time you might have picked up a few little HTML programmi... VIEW FULL GOLD NUGGET
HTML is the programming language for the web. Any web page you look at through a web browser needs to be presented using the Hypertext Markup Language, or HTML for short.
In the early days of the World Wide Web, HTML was pretty simple. In those days all you needed was a way to show words on a screen, some images, and create links from one page to another. The functionality of HTML quickly expanded and new web browser versions kept coming out to support the expansions.
HTML blossomed into different versions and by time early public awareness of the web came about in 1996, we were already using HTML version 3.2. That was quickly replaced by HTML 4 in April 1998.
The next version of HTML, version 5, promises to solve a lot of programming issues between proprietary web browser techniques and programming methods. One ... VIEW FULL GOLD NUGGET
Design is one of the foremost concerns for your website. Trying to figure out the aesthetics that best please your customer is very difficult. Ultimately, it doesn't matter what you personally like, because the customer will like something completely different.
You need to program your website so it best functions for your users.
Typical design concerns are: * Width of the website. Do you want to be full screen or static width? * Colors. * What web browsers do you want it to work in? IE, Firefox and Safari are the big players. * Do you want the website to work on a mobile device? * Do you want to use a lot of images as part of the design? * Do you want Flash? Remember Flash does not work in IE 64-bit, the standard browser for Windows 7. * Do you want your website readable by users with visual impair... VIEW FULL GOLD NUGGET
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As you formulate your mobile website game plan, you will have to think through various features unique to the mobile website experience.
One of these features is exactly how a website will work during that initial split second when a cell phone makes the first connection to your site.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry