In yesterday's Daily Golden Nugget, I introduced 4 SEO issues that harm product catalogs that are usually correctable with a little bit of work. There's another, more technical SEO issue that often runs wild on many product catalog and e-commerce sites that must now be addressed.
Let's talk about depreciated HTML tags. This is my Throwback Thursday topic from the last time I told you about a few depreciated HTML tags to avoid.
The HTML language is currently in its 5th incarnation, as in HTML5. Prior to Cascading Style Sheets, aka CSS, we had to use formatting features built into the HTML code, like <font> and <big> and <center>. Now we use CSS to format how a web page looks. <... VIEW FULL GOLD NUGGET
A few days ago, Search Engine Land published an interesting article explaining how Google is penalizing websites that abuse the way they use schema.orgmarkup. That post was an interesting read for me and a good lead in for this edition of Throwback Thursday.
Technical SEO is certainly something that computer scientists and programmers do best. Even though the technical SEO procedures are important, I don't often not... VIEW FULL GOLD NUGGET
This short post is part of my "Grains of SEO Gold" series covering basic SEO topics and how to apply them.
Today's SEO Topic: Meta Robots Tag
During a recent website review, I illustrated how duplicate content could be created on your website when using the services from an agency that specializes in creating websites for retail jewelry stores.
Specialty marketing agencies exist in every vertical market (ones to do with g... VIEW FULL GOLD NUGGET
This Daily Golden Nugget will demonstrate one possible way to use the HTML 5 tags of <b>, <strong>, <i>, and <em>. If you missed the previous two nuggets you should check them out before reading this one.
Previous Nugget on <b> vs. <strong>: http://bit.ly/?????? Previous Nugget on <i> vs. <em>: http://bit.ly/??????
The product detail page on every jewelry e-commerce website has some sort of table presentation of information. Usually it shows the metal type, carat total weight, diamond shape, etc.
Here a full example of typical information found on a jewelry product detail page:
14k White Gold 0.85ct Diamond Engagement Ring (this is the item title) The center diamond is included with this sophisticated three-stone cathedral engagement ring that features two... VIEW FULL GOLD NUGGET
This Daily Golden Nugget is 4th in a series about HTML 5 issues that the jewelry store owner should know. This topic, and the previous Nuggets this week, are not too technical so please read through them all so you and your website are prepared.
Today we are going to explain the difference between the 2 different ways you can italicize words on your page, and give you solid examples that you, the jewelry store owner, will understand.
As an introduction, let's begin with the tags themselves. We have the "Italic Tag" and the "Emphasize Tag," and in their default functionality both will make words italicized on your web page.
Here's what they look like: <i>Art Nouveau</i> <em>Art Nouveau</em>
We are in the middle of a week of Daily Golden Nuggets all relating to the hardships jewelers will face when we are all forced to use the up and coming HTML 5 technology.
On Monday this week we talked about web browsers and how their advancements are forcing us to make changes.
On Tuesday this week we told you about a few common HTML programming tags that are being phased out and gave you a clues how to protect yourself.
Today we are going to explain the difference between the 2 different ways you can bold words on your page, and give you solid examples that you, the jewelry store owner will understand.
As an introduction, let's begin with the tags themselves. We have the "Bold Tag" and the "Strong Tag," and in their default functionality both will make words bold on your web page.
A few short years ago, changing your website meant you needed to hire a programmer. The expense was always high and many websites were never changed (practically abandoned) after they were initially created.
Today most, if not all, websites are created using various types of content management systems (CMS for short) that give you, the jewelry store owner, the power to edit your own website.
We understand that the technical stuff behind your website is of complete disinterest to you. You have diamonds to mount, rings to size, employees to worry about, and bills to pay. We know that you are probably a complete neophyte when it comes to web programming, and that's okay.
On the other hand, like a rolling stone through the desert that gathers a little dirt, over time you might have picked up a few little HTML programmi... VIEW FULL GOLD NUGGET
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"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
