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Friday, September 16, 2011

How Jeweler Should Use Bold and Italic in E-Commerce

This Daily Golden Nugget will demonstrate one possible way to use the HTML 5 tags of <b>, <strong>, <i>, and <em>. If you missed the previous two nuggets you should check them out before reading this one.

Previous Nugget on <b> vs. <strong>:
Previous Nugget on <i> vs. <em>:

The product detail page on every jewelry e-commerce website has some sort of table presentation of information. Usually it shows the metal type, carat total weight, diamond shape, etc.

Here a full example of typical information found on a jewelry product detail page:

14k White Gold 0.85ct Diamond Engagement Ring (this is the item title)
The center diamond is included with this sophisticated three-stone cathedral engagement ring that features two...

AT: 09/16/2011 11:20:54 AM   0 COMMENTS
Thursday, September 15, 2011

Italic vs. Emphasize HTML Example for Jewelers

This Daily Golden Nugget is 4th in a series about HTML 5 issues that the jewelry store owner should know. This topic, and the previous Nuggets this week, are not too technical so please read through them all so you and your website are prepared.

Today we are going to explain the difference between the 2 different ways you can italicize words on your page, and give you solid examples that you, the jewelry store owner, will understand.

As an introduction, let's begin with the tags themselves. We have the "Italic Tag" and the "Emphasize Tag," and in their default functionality both will make words italicized on your web page.

Here's what they look like:
<i>Art Nouveau</i>
<em>Art Nouveau</em>

So why are there two ways create italic text?

The original <i> tag was created...

AT: 09/15/2011 11:09:41 AM   0 COMMENTS
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