This is the Friday website review edition of the Daily Golden Nugget. The goal of these weekly reviews is to evaluate a random retail jeweler's website against website design methods, SEO strategies, usability, and technology trends. I use Google Chrome in incognito mode to find every review candidate with a basic local search phrase. I also try to capture my first impressions in these reviews and write them during my initial pass through the website.
In this edition of #ThrowbackThursday, I'm revisiting the URL restructuring topic from March 15, 2011.
I consider URL restructuring to be one of the more advanced SEO techniques that you can employ after a deep review of how your website is performing in organic search. It's the process of turning your long, messy looking website addresses into shorter, easy to understand addresses.
One of the common errors in the English language is the confusion between the words Champagne and Champaign.
Champagne is a region in France where the sparkling wine, champagne, comes from. Those French "regions" are similar to states in the US. Although there are vineyards all over the world that produce sparkling wine, it's not "champagne" unless the grapes were grown, and the wine was produced in that region of France. The capital city of Champagne is Epernay, which I visited a few years ago. I've include... VIEW FULL GOLD NUGGET
Every social network has their own unique way of structuring their URLs.
Foursquare uses a combination of the location name and a long alphanumeric venue code like this: https://foursquare.com/v/jwag-bordeaux-office/4f01828077c885c33735e610
Facebook uses a combination of the location name, the word "pages", and a long venue number like this: https://www.facebook.com/pages/Jeweler-Website-Advisory-Group/250594583277 But they allow you to customize your URL to something shorter like ... VIEW FULL GOLD NUGGET
Recently, we explained to you the duplicate content problem caused by having a search form on your own website. The search engine will enter information on that form and cause a serious duplicate content issue.
This Daily Golden Nugget will explain a more common duplicate content issue that plagues many websites.
Unless your web programmer or web host specifically implement prevention techniques, all of you will have the following issues. We're not going to bore you with how to fix it; we will leave that up to your own website people.
When you type in your domain name, you need to make sure no matter what the format, it always brings you to the same page.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry