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Friday, March 11, 2016

Diamonds Fine Jewelry #FridayFlopFix Review

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Diamonds Fine Jewelry FridayFlopFix Review daily-golden-nugget-1470-62
It's time for the #FridayFlopFix where I review a random website from a local retail jeweler. The goal is to find some obvious mistakes, or flops, and suggest ways to improve upon, or fix, things.

This week, I'm looking for a candidate jeweler in Meridian, Idaho. This is the Google search results page I saw when looking for "jewelers Meridian, ID":

Diamonds Fine Jewelry FridayFlopFix Review 1470-jewelers-meridian-id-se...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 03/11/2016 01:12:10 PM   0 COMMENTS
Thursday, September 24, 2015

Using Domain Names to Track Offline Ads: Holiday 2015 Run-up #TBT

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Using Domain Names to Track Offline Ads: Holiday 2015 Run-up TBT daily-golden-nugget-1349-46
This is the #ThrowbackThursday edition of the Daily Golden Nugget, but it also has a special tie-in to my ongoing Run-up series of 2015 Holiday Season Marketing Preparedness. The throwback doesn't go back too far, in fact it's a year ago today when I originally wrote about using different domain names to track your offline marketing. I've since...
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AT: 09/24/2015 07:45:42 AM   0 COMMENTS
Friday, September 11, 2015

Thomas Michaels Designers Website Review

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Thomas Michaels Designers Website Review daily-golden-nugget-1340-40
This is the Friday website review edition of the Daily Golden Nugget. The goal of these weekly reviews is to evaluate a random retail jeweler's website against website design methods, SEO strategies, usability, and technology trends. I use Google Chrome in incognito mode to find every review candidate with a basic local search phrase. I also try to capture my first impressions in these reviews and write them during my initial pass through the website.

The local search phrase I'm using this week is...
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AT: 09/11/2015 06:30:40 AM   0 COMMENTS
Friday, September 04, 2015

Kuehn Sisters Diamonds Website Review

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Kuehn Sisters Diamonds Website Review daily-golden-nugget-1335-78
In this week's Friday website review, I'm heading to Morgantown, WV to find a candidate jewelry store to review.

When I started my search with the phrase "morgantown wv jewelry stores," I saw these Google results:

Kuehn Sisters Diamonds Website Review 1335-morgantown-wv-jewelry-stores-serp-82 VIEW FULL GOLD NUGGET


AT: 09/04/2015 11:03:57 AM   0 COMMENTS
Thursday, May 07, 2015

Replace Ugly URLs With Easy To Understand Words

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Replace Ugly URLs With Easy To Understand Words daily-golden-nugget-1249-80In this edition of #ThrowbackThursday, I'm revisiting the URL restructuring topic from March 15, 2011.

I consider URL restructuring to be one of the more advanced SEO techniques that you can employ after a deep review of how your website is performing in organic search. It's the process of turning your long, messy looking website addresses into shorter, easy to understand addresses.

H...
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AT: 05/07/2015 06:18:11 AM   0 COMMENTS
Thursday, April 30, 2015

Breadcrumbs Leave Helpful Trails For Mobile Users

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Breadcrumbs Leave Helpful Trails For Mobile Users daily-golden-nugget-1244-62
For today's #ThrowbackThursday, I'm revisiting the topic of breadcrumb trails in your website.

In regard to your website, a breadcrumb trail is a specially formatted set of links that helps users navigate your website without needing to click the browser's back link.

Google first suggested the use of the breadcrumb trail in 2012 as a way to help simpl...
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AT: 04/30/2015 12:43:22 PM   0 COMMENTS
Friday, October 03, 2014

Champaign Jewelers Website Review

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Champaign Jewelers Website Review daily-golden-nugget-1095-10
One of the common errors in the English language is the confusion between the words Champagne and Champaign.

Champagne is a region in France where the sparkling wine, champagne, comes from. Those French "regions" are similar to states in the US. Although there are vineyards all over the world that produce sparkling wine, it's not "champagne" unless the grapes were grown, and the wine was produced in that region of France. The capital city of Champagne is Epernay, which I visited a few years ago. I've include...
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AT: 10/03/2014 06:20:27 AM   0 COMMENTS
Monday, April 28, 2014

Google+ Vanity URLs for Business Pages

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Google+ Vanity URLs for Business Pages 7420-daily-golden-nugget-981

Every social network has their own unique way of structuring their URLs.

Foursquare uses a combination of the location name and a long alphanumeric venue code like this:
https://foursquare.com/v/jwag-bordeaux-office/4f01828077c885c33735e610

Facebook uses a combination of the location name, the word "pages", and a long venue number like this:
https://www.facebook.com/pages/Jeweler-Website-Advisory-Group/250594583277
But they allow you to customize your URL to something shorter like ...
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AT: 04/28/2014 09:57:39 AM   0 COMMENTS
Tuesday, March 01, 2011

Typical Duplicate Content Pages

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Recently, we explained to you the duplicate content problem caused by having a search form on your own website. The search engine will enter information on that form and cause a serious duplicate content issue.

This Daily Golden Nugget will explain a more common duplicate content issue that plagues many websites.

Unless your web programmer or web host specifically implement prevention techniques, all of you will have the following issues. We're not going to bore you with how to fix it; we will leave that up to your own website people.

When you type in your domain name, you need to make sure no matter what the format, it always brings you to the same page.

Here's an example you can see for yourself:

Go to this URL:
http://krombholzjewelers.com/

But ...
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AT: 03/01/2011 01:40:41 PM   0 COMMENTS
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