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Friday, March 10, 2017

Comparison Of Two Bozeman, Montana Jewelers

Comparison Of Two Bozeman, Montana Jewelers daily-golden-nugget-1547-21
In last week's Golden Nugget, I presented some interesting information showing the comparison of web page visible content to the hidden HTML code in the background. From that post, you could conclude that your website goal should be to fine tune your code to prevent too much hidden code, a problem that is known as "code bloat."

I'm digging a little deeper into this topic again today because of the emails, phone calls, a...

AT: 03/10/2017 12:59:13 PM   0 COMMENTS
Thursday, February 25, 2016

Deep Websites Create Discovery Issues for Users and Search Engines #TBT

Deep Websites Create Discovery Issues for Users and Search Engines TBT daily-golden-nugget-1459-13The navigation of your website can help or hurt how easily people and search engines discover all your content. For this week's #ThrowbackThursday, I'm jumping back to the good topic of deep website linking from January 2011. With websites growing larger and larger every day, the concept explained in that old Nugget is more valid today than it was back then.


AT: 02/25/2016 12:27:35 PM   0 COMMENTS
Friday, August 28, 2015

Kevin Main Jewelry Website Review

Kevin Main Jewelry Website Review daily-golden-nugget-1330-38
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.

This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:


AT: 08/28/2015 12:54:39 PM   0 COMMENTS
Friday, July 31, 2015

Michael Genovese Jewelers Website Review

Michael Genovese Jewelers Website Review daily-golden-nugget-1310-14
This is the Friday website review edition of the Daily Golden Nugget. I'm always on the lookout for a jewelry website we can learn from, both good and bad. In honor of my visit to St. Louis, MO this weekend I'm going to look for one of the retail jewelers in St. Louis to review.

Using Google Chrome in incognito mode, I searched for "jewelry stores st louis mo." This is the SERP that was returned to me:


AT: 07/31/2015 12:35:04 PM   0 COMMENTS
Friday, May 01, 2015

Wick and Green Jewelers Website Review

Wick and Green Jewelers Website Review daily-golden-nugget-1245-45
Welcome to the weekly edition of the Friday jewelry website review. Every week, I randomly choose a candidate website and put it to the test for design, SEO, usability, content, and a wealth of other website and business related issues.

I never know how they will turn out; sometimes good and sometimes bad. I always try to write these reviews in the order in which I browse around the site, providing my first reactions as I discover things.

This week, I'm searching for "Jewelers in Asheville, No...

AT: 05/01/2015 01:42:53 PM   0 COMMENTS
Thursday, April 30, 2015

Breadcrumbs Leave Helpful Trails For Mobile Users

Breadcrumbs Leave Helpful Trails For Mobile Users daily-golden-nugget-1244-62
For today's #ThrowbackThursday, I'm revisiting the topic of breadcrumb trails in your website.

In regard to your website, a breadcrumb trail is a specially formatted set of links that helps users navigate your website without needing to click the browser's back link.

Google first suggested the use of the breadcrumb trail in 2012 as a way to help simpl...

AT: 04/30/2015 12:43:22 PM   0 COMMENTS
Tuesday, March 13, 2012

Breadcrumbs are more than Navigation tools for Hansel and Gretel

Back in December while you were busy with the holiday season, Google rolled out a new improvement to how they sniff through your product catalog, and display it in the SERP.

We're just starting to notice the effect of this change, and wanted to point it out.

There are many types of programming codes that can be hidden inside of a web page. One way or another these hidden codes communicate with other web pages, or provide background interaction with things like databases. There are even hidden codes, called Rich Snippets, that tell search engines how to store information into their database.

Google's been reading and understanding Rich Snippets since May 2009, but in December 2011 they made a few changes so they could better detect this hidden codes on shopping, recipe, and review websites.

The beauty of Rich ...

AT: 03/13/2012 11:57:46 PM   0 COMMENTS
Thursday, December 30, 2010

SEO: Contextual Linking of Pages

Here's a little tidbit of interesting information. The links throughout a single page of your website are not all created equal.

Every web page has a variety of different links. Top menus, left navigation, right navigations, breadcrumbs, ad links, and links in the copy of the page. As it turns out, Google has the ability to measure the context of the information before and after every link.

That additional context provides additional signals to Google regarding the validity and importance of the link. The more relevant the surrounding words are, the more they'll produce higher link validity.

This is a reasonable example of contextual relevance:
"We have a great selection of diamond and 14kt _engagement_rings_ available."
The words _engagement_rings_ represents a link to your product catalog page. It is pre...

AT: 12/30/2010 10:25:26 AM   0 COMMENTS
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