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Friday, November 20, 2015

Jewelsmith Inc Website Flop Fix

Jewelsmith Inc Website Flop Fix daily-golden-nugget-1390-11
Welcome to the #FridayFlopFix edition of the Daily Golden Nugget, where I intentionally look for a jewelry website that has problems, and I make suggestions to correct them. This week I'm searching for "jewelers in Durham, NC" for my flop fix candidate. These are the Google results I had to choose from:

Jewelsmith Inc Website Flop Fix 1390-serp-jewelers-in-durham-nc-74VIEW FULL GOLD NUGGET

AT: 11/20/2015 12:17:32 PM   0 COMMENTS
Friday, June 19, 2015

Polly's Fine Jewelry Website Review

Pollys Fine Jewelry Website Review daily-golden-nugget-1280-90
This is the Friday website review edition of the Daily Golden Nugget. Today I'm searching for "jewelers in North Charleston, South Carolina" using the Chrome browsers on my iPhone 6. I have Chrome set in incognito mode to avoid personalized search results.

Here are the full results returned on my phone. As you can see, I've indicated that all the organic results are "mobile-friendly":

Pollys Fine Jewelry Website Review 1280-SERP-5...<br />
							<span class=VIEW FULL GOLD NUGGET

AT: 06/19/2015 09:15:06 AM   0 COMMENTS
Wednesday, February 11, 2015

Understanding The Different Types Of Search Intent

Understanding The Different Types Of Search Intent daily-golden-nugget-1188-87
Evolution, it's nature's way of subtly changing things so the next generation will continue to survive and thrive. But it's not just nature that changes things for the better, it's how we all live, learn, and change things around us for the better.

The engineers over at Google are constantly trying to improve and evolve their search engine algorithm to better understand what information is being published online and how that information will be used. Sometimes the information we...

AT: 02/11/2015 09:18:27 AM   0 COMMENTS
Thursday, December 30, 2010

SEO: Contextual Linking of Pages

Here's a little tidbit of interesting information. The links throughout a single page of your website are not all created equal.

Every web page has a variety of different links. Top menus, left navigation, right navigations, breadcrumbs, ad links, and links in the copy of the page. As it turns out, Google has the ability to measure the context of the information before and after every link.

That additional context provides additional signals to Google regarding the validity and importance of the link. The more relevant the surrounding words are, the more they'll produce higher link validity.

This is a reasonable example of contextual relevance:
"We have a great selection of diamond and 14kt _engagement_rings_ available."
The words _engagement_rings_ represents a link to your product catalog page. It is pre...

AT: 12/30/2010 10:25:26 AM   0 COMMENTS
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