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Friday, January 06, 2017

SERP Review for Sandy Springs, GA

SERP Review for Sandy Springs, GA  daily-golden-nugget-1538-32
Time and time again, jewelers tell me they want to come up first in Google search for phrases like "engagement rings" or anything related to bridal jewelry. Those are tough keyword phrases to compete for since large ecommerce jewelry website spend a lot of time, money, and optimization efforts to maintain top ranking. Independent jewelers have a better chance competing in their local markets using the popular phrases that people search for.

Popular local phrases include the words jeweler, jewelry, or jewelry store, followed by either ...

AT: 01/06/2017 08:20:53 AM   0 COMMENTS
Friday, December 23, 2016

Portland Oregon Search Results Review

Portland Oregon Search Results Review daily-golden-nugget-1536-85
Happy Holidays! There are only a few hours left in the 2016 holiday shopping season as I write this. Those still doing their last minute shopping are probably thinking a little outside the normal box in order to find something good for their loved ones.

For this week's website review, I will work through a search scenario in hope to illustrate how your customers use the internet and why it's so important for you to build out your online identity much further than you might imagine. For many businesses, this is the make-or-brea...

AT: 12/23/2016 10:31:56 AM   0 COMMENTS
Tuesday, January 19, 2016

2015 Holiday Season Keyword Data: Engagement Ring

2015 Holiday Season Keyword Data: Engagement Ring daily-golden-nugget-1432-12
Today I'm reviewing more keyword data that I collected during the 2015 Holiday Season, specifically some of my findings about search queries that contained the phrase "engagement ring."

Take note that I said the singular form of the phrase "engagement ring," rather than the plural form "engagement rings." Originally, I was going to review both variations in today's Daily Golden Nugget like I did for my VIEW FULL GOLD NUGGET

AT: 01/19/2016 10:37:23 AM   0 COMMENTS
Wednesday, February 11, 2015

Understanding The Different Types Of Search Intent

Understanding The Different Types Of Search Intent daily-golden-nugget-1188-87
Evolution, it's nature's way of subtly changing things so the next generation will continue to survive and thrive. But it's not just nature that changes things for the better, it's how we all live, learn, and change things around us for the better.

The engineers over at Google are constantly trying to improve and evolve their search engine algorithm to better understand what information is being published online and how that information will be used. Sometimes the information we...

AT: 02/11/2015 09:18:27 AM   0 COMMENTS
Wednesday, January 14, 2015

2014 Holiday Keyword Report for Repairs, Watches, & Services

2014 Holiday Keyword Report for Repairs, Watches, & Services daily-golden-nugget-1168-52
In this edition of the Daily Golden Nugget, I'll provide some research based information about mobile keyword search data collected during the 2014 Holiday Season.

Cross reference your own sales figures and website analytics against this data, and use it to improve your future marketing. The findings here should be useful to you all year long, but especially as you start planning your website content and marketing for the 2015 Holiday Season.

My analysis today will focus on a ...

AT: 01/14/2015 08:21:04 AM   0 COMMENTS
Thursday, January 08, 2015

2014 Holiday Diamond and Engagement Ring Mobile Search Report

2014 Holiday Diamond and Engagement Ring Mobile Search Report daily-golden-nugget-1164-16
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.

Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif...

AT: 01/08/2015 09:54:29 AM   0 COMMENTS
Monday, July 21, 2014

Walk a Mile in Your Customer's Shoes to Understand Their Intent

Walk a Mile in Your Customers Shoes to Understand Their Intent 1990-daily-golden-nugget-1041
I've been sharing a lot of my secret tips recently and today I'd like to share another. This one's about understanding your customer's intent.

One of the biggest mistakes I've noticed many retail store owners, not just jewelers, make is that they set up their store, create advertisements, and design their website based on what they believe their customers will like, without truly trying to understand what their customer's intent is.

It's easy ...

AT: 07/21/2014 03:40:53 PM   0 COMMENTS
Wednesday, April 13, 2011

Increase User Friendliness, Decrease Google Bounce Rate

The way you build your website directly effects how customers will respond to it. A product catalog site will not satisfy customers looking for custom design rings and a website with pages of information about designers will not satisfy customers looking to buy online.

Since Google is a machine, it doesn't exactly know what people are looking for when they search.

Someone searching for "Claude Thibaudeau Rings" might be looking for information or maybe a photo of the ring their friend was wearing; but they could also be searching for a place to buy a ring online.

Since Google doesn't actually know the intent of the searcher, it can only guesstimate results. The search results will return all answers with the best ranking for the phrase "Claude Thibaudeau Rings." Those results could be e-commerce sites, blog website...

AT: 04/13/2011 02:00:18 PM   0 COMMENTS
Thursday, February 10, 2011

Understanding the Different Parts of a Website

The anatomy of a website is extremely diverse. Some websites have pages of information, some have product catalogs, some have photo galleries. Even if you are using the same content management system as someone else, no 2 websites will ever be alike.

Websites are just like people: some tall, some short, some fat, some thin, some wear lots of color while others are dressed in plain, white clothes... figuratively speaking. Different parts of a website are used for different reasons too, just like your feet help you walk, your hands allow you to write and type, and your eyes let you read.

You probably never consciously think about it but your feet, hands, and eyes serve you differently. Would you attempt to walk or run using your hands in everyday life?

Consider for a moment that there are some common structures to...

AT: 02/10/2011 12:58:07 PM   0 COMMENTS
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