Happy Holidays! There are only a few hours left in the 2016 holiday shopping season as I write this. Those still doing their last minute shopping are probably thinking a little outside the normal box in order to find something good for their loved ones.
For this week's website review, I will work through a search scenario in hope to illustrate how your customers use the internet and why it's so important for you to build out your online identity much further than you might imagine. For many businesses, this is the make-or-brea... VIEW FULL GOLD NUGGET
The axiom of search engine optimization is that your website will only rank for words that search engines can find on your website. If you learn nothing else about search engine optimization you must learn that one point. If you have learned that already; good, you don't have to read today, but before you go consider that many people aware of that axiom are still not applying.
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.
Now that we closed the book on the 2015 Holiday Season, it's time to review the results. Over the course of the holiday season, I captured more than 47,000 different keyword queries related to retail jeweler websites. I'm sifting through all that information to find something actionable for retail jewelers. I've been looking for things like a list of good keywords, or popular designer brands to carry, or even where to focus your energy over the next few month... VIEW FULL GOLD NUGGET
This is a special Christmas edition of the Daily Golden Nugget. Each and every Friday, I write some type of website critique or review as an educational case study. For Christmas today, I'm changing it up and reviewing a Christmas-related search engine results page.
As I started my search today by typing out "christmas jewelry ideas," Google offered me the suggestions you see here:
We're all visual people. Smartphones and social media give us the freedom to snap and share photos all day long. Google has gotten much better as locating socially shared images and surfacing them in their image search.
When analyzing websites, I often find that there's more organic traffic arriving from Google image search than from web search. You can see this in your own Google Search Console data by looking at the Search Analytics report an... VIEW FULL GOLD NUGGET
Apparently Google is turning a few more heads with its recent search engine ranking algorithm changes again. I'm not talking about Mobilegeddon, which will happen on April 21, 2015, but their latest announcement about e-commerce product images.
Google has put a lot of effort into improving how it understands images and the types of images that people would like to se... VIEW FULL GOLD NUGGET
Google Image Search made a few advancements over during 2013 and 2014 that has led to ever-increasing consumer usage. As more e-commerce sites emerge across all industries, there are millions of new product photos that are being absorbed into Google's Image Engine.
Although every e-commerce website might have their own unique database identifier, it seems like all websites are also publishing the manufacturer's part number as well. A few years ago, this was fro... VIEW FULL GOLD NUGGET
Google Image search has really started to mature. Not just in its ability to find and surface images, but also with the way that people are using it.
In fact, if you look at this Nugget from last week, you'll see that 75% of the search impressions are generated through Google Image Search and 57% of actual organic visitors come from Google Image Search too.
When Google Image Search was redesigned in January 2013, it introduced a modern way of looking at images across the web. Images were presented larger, with the ability to view just the image or jump to the website where the image was found.
I remember having a lot of trouble understanding the redesigned user interface for Image Search, but after a few months I finally got used to it.
Today's Daily Golden Nugget is for those retail jewelers that create custom design jewelry. If that's you, then take a moment and read and think about this one.
A few of the buzz words you frequently hear search engine optimization specialist say include "Googlebot," "spider," and "crawl." Of course there's also the "Bingbot" and the "Yahoobot," as well as a "bot" for every other search engine out there.
That "bot" is not really a robot, but rather a software program that is running on one of Google's or Bing... VIEW FULL GOLD NUGGET
While recently cleaning up an old jewelry website and the jewelry product catalog, we noticed something that dates back to our Daily Golden Nugget #183 (read it here http://bit.ly/erFrbU) and we'd like to tell you about it.
In #183 we said that you should include Alt and Title attributes for all the images on your website. Our feeling is that if you make your website user-friendly it will rank better. In this case, the Alt/Title image attributes are used by screen readers for the visually impaired.
We also mentioned in last Friday's Nugget #230 (read it here http://bit.ly/m1N2D0) that the Alt/Titles also help get your images indexed in Google's Image search.
Just to add some more proof of the importance of the Alt attribute, there is a report from... VIEW FULL GOLD NUGGET
Some 37 Golden Nuggets ago we told you websites with absolutely clueless concepts of SEO might be able to rank higher than your own site. Google is trying hard to balance out the search results between random quality content and websites that try hard to be in the top 10.
Other than writing content and managing your on page and off page optimization factors, you could also try and place yourself into other areas of Google's search engine.
At the top right of Google's website you always see options for the different search types: Web, Images, Video, Maps, News and Shopping.
The Web search is naturally the most popular. Video Search includes results from various video websites. Maps and News search results require in-depth conversations on their own.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry