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Tuesday, January 05, 2016

Holiday Season 2015 Search Impression and Click Results for Retail Jewelers

Holiday Season 2015 Search Impression and Click Results for Retail Jewelers daily-golden-nugget-1422-54
Now that we closed the book on the 2015 Holiday Season, it's time to review the results. Over the course of the holiday season, I captured more than 47,000 different keyword queries related to retail jeweler websites. I'm sifting through all that information to find something actionable for retail jewelers. I've been looking for things like a list of good keywords, or popular designer brands to carry, or even where to focus your energy over the next few month...

AT: 01/05/2016 12:24:06 PM   0 COMMENTS
Wednesday, January 14, 2015

2014 Holiday Keyword Report for Repairs, Watches, & Services

2014 Holiday Keyword Report for Repairs, Watches, & Services daily-golden-nugget-1168-52
In this edition of the Daily Golden Nugget, I'll provide some research based information about mobile keyword search data collected during the 2014 Holiday Season.

Cross reference your own sales figures and website analytics against this data, and use it to improve your future marketing. The findings here should be useful to you all year long, but especially as you start planning your website content and marketing for the 2015 Holiday Season.

My analysis today will focus on a ...

AT: 01/14/2015 08:21:04 AM   0 COMMENTS
Tuesday, December 23, 2014

Researching Keywords for your Content Marketing

Researching Keywords for your Content Marketing daily-golden-nugget-1152-68

You probably already know that Christmas is the most popular day of the year for a marriage proposal. No doubt you've been helping with the selection process for the past few months leading up to tomorrow's inevitable day of celebration for many couples.

According to this marriage proposal survey, the most popular day of the year for popping the question is still Christmas Eve, followed by Valentine's Day, then Christmas Day...

AT: 12/23/2014 01:51:06 PM   0 COMMENTS
Wednesday, February 01, 2012

Your Engagement Ring Store is Not a Wedding Ring Shop

We've covered a few different topics about meta descriptions and meta keywords over the past few days. Today we'll continue with some ideas how to avoid keyword stuffing.

Month after month our own compiled research always shows these keyword phrases among the most frequent searched:

jewelry store
jewelry stores
engagement ring stores
wedding ring stores

Basic SEO strategies dictate that you must include the words jewelry, stores, engagement, wedding, and ring on your website if you want to be found. But don't over use the words; otherwise you might look like a spammer. An overused keyword is one that appears unnecessarily on the page. Imagine the English language without pronouns; how annoying would it be to keep repeating someone proper name over and over again while talking to them? If you can imagine ...

AT: 02/01/2012 04:30:52 PM   0 COMMENTS
Friday, April 01, 2011

Paid Results in the Google SERP

Google has been making a lot of advancements in its paid search features recently. Honestly, they roll out new improvements every week, which becomes frustrating for us since we always need to replace the screen shots we have in our AdWords training courses.

In the past few months we've seen the following changes to AdWords:
* Keyword Research Tool
* Negative Keyword Matching for Campaigns
* Keyword Opportunity Suggestions
* Limitations of the number of URLs used in Ad Groups
* +1 Recommendations by your friends was launched earlier this week

The latest new feature will completely change the way the SERP page 1 functions because Google will now offer paid inclusion in the organic listings to qualified advertisers. The trick is that Google won't identify a "paid inclusion" like it clearly identifies the "Ads"...

AT: 04/01/2011 11:58:02 AM   0 COMMENTS
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