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Thursday, September 10, 2015

Using Google Trends To Evaluate A New Designer Line #TBT

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Using Google Trends To Evaluate A New Designer Line TBT daily-golden-nugget-1339-26
For Throwback Thursday today, I'm jumping back to the topic of having designer brands on your website.

When it comes time to consider a new jewelry designer for your store, you have an extra tool at your fingertips to help decide if you should buy into the line or not. However you evaluate a new line, you can also use Google Trends to help you decide.
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AT: 09/10/2015 11:12:32 AM   0 COMMENTS
Tuesday, December 23, 2014

Researching Keywords for your Content Marketing

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Researching Keywords for your Content Marketing daily-golden-nugget-1152-68

You probably already know that Christmas is the most popular day of the year for a marriage proposal. No doubt you've been helping with the selection process for the past few months leading up to tomorrow's inevitable day of celebration for many couples.

According to this marriage proposal survey, the most popular day of the year for popping the question is still Christmas Eve, followed by Valentine's Day, then Christmas Day...
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AT: 12/23/2014 01:51:06 PM   0 COMMENTS
Thursday, September 29, 2011

Part Two: 9 Tips Jewelers Need to Work With SEO Pros

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This is the final part of our long series on Black Hat SEO and recommendations on avoiding it.

Yesterday we gave you the first 4 of 9 tips every jewelry should be aware of when hiring an SEO Professional to work for you. These are very blunt directions that will make working with your SEO professional much more rewarding.

Please read Part One here: http://bit.ly/nnfjKL

5. As for those ROI reports, don't be unrealistic with your expectations. The web is not a static ecosystem. Obviously you want more traffic, more customers, and higher profits, but traffic and customers cannot be created or destroyed; they instead are stolen from other websites.

As soon as the efforts of your SEO Pro start working, you need to realize that your competitor will step up their SEO game, too. T...
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AT: 09/29/2011 01:18:08 PM   0 COMMENTS
Friday, August 06, 2010

Reasons to Create a Niche Jewelry Website

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The advances in mobile technologies and features of Google Maps Mobile have paved the way to an iron clad reason for retail jewelry stores to have mobile ready websites. Mobile ready websites are absolutely necessary to bring customers right to your front door.

But when it comes to shopping online, people prefer to buy from stores that specialize. Obviously, as a jewelry store you carry thousands of items from different jewelry categories in your store. But why not set up a website focusing on one particular category of jewelry?

As an example, you could create a website that sells crosses or cross jewelry. Here are some setup steps for you to follow to profits.
1. Find a domain name that includes the word "cross" in it.
2. Find styles of cross pendants, necklaces, rings and earrings that are not available on a...
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AT: 08/06/2010 10:34:32 AM   0 COMMENTS
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