It seems like only yesterday when it was thought that email addresses would become more important than telephone numbers, and now a website address is more important than both a telephone number and a physical address. A website is the most important representation of your business, yet most jewelers don't treat it that way, and many still view it as an online brochure that needs to be made once, and then forgotten about.
The local retail jeweler is losing a lot of business to the internet. The younger gen... VIEW FULL GOLD NUGGET
I have this love/hate relationship with the words "branding" and "brand." When I became an entrepreneur and started studying different marketing approaches, I still remember my initial confusion of seeing those words used in connection with advertising. Up until then, I only knew of branding as a method of marking livestock, such as cows. The origin of the word brand, in fact, has Germanic origins relating to burning an identification mark into ... VIEW FULL GOLD NUGGET
When it comes time to consider a new jewelry designer for your store, you have an extra tool at your fingertips to help decide if you should buy into the line or not. However you evaluate a new line, you can also use Google Trends to help you decide. <... VIEW FULL GOLD NUGGET
Let's talk about buying shows, holiday inventory, and internet advertising.
We're right in the middle of the trade show season and every show you go to will have plenty of options for holiday inventory and new trends that could work in your store. What is the most important reason you select new inventory for your store? We'd love to hear your feedback on that.
We attended the JA show in New York City from July 26th to 28th and asked some very hard questions to many vendors both large and small. Today we're going to review some of our findings.
We tried to divide our time equally between small designers, new designers, and well established jewelry manufacturers. We asked all of them what marketing assistance they offered their retailers, specifically how each one would help the retailer add content to their websit... VIEW FULL GOLD NUGGET
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