Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: " New Jewelry Designers"
Tuesday, February 23, 2016

The Unbalanced Branding Relationship Between Retail Jewelers and Jewelry Designers

The Unbalanced Branding Relationship Between Retail Jewelers and Jewelry Designers daily-golden-nugget-1457-37
I have this love/hate relationship with the words "branding" and "brand." When I became an entrepreneur and started studying different marketing approaches, I still remember my initial confusion of seeing those words used in connection with advertising. Up until then, I only knew of branding as a method of marking livestock, such as cows. The origin of the word brand, in fact, has Germanic origins relating to burning an identification mark into ...

AT: 02/23/2016 02:12:48 PM   0 COMMENTS
Wednesday, July 01, 2015

Designer Spotlight: ANZIE

Designer Spotlight: ANZIE daily-golden-nugget-1288-99
The 2015 Las Vegas jewelry shows came to a close one month ago today. On the morning of June 1, 2015, I was on the search for designers who would be willing to work with retail jewelers the way I explained in this pre-Vegas post here..

A quick recap from that Nugget:
  • Don't rely on your inventory management software to tell you what to buy.
  • Don't trust your own judgment for selec...

AT: 07/01/2015 06:41:40 AM   0 COMMENTS
Wednesday, May 13, 2015

Jewelry Designers and Retail Jewelers: A Potential Marriage To Revitalize The Industry

Jewelry Designers and Retail Jewelers: A Potential Marriage To Revitalize The Industry daily-golden-nugget-1253-74
Diamonds are supposed to be forever and a girl's best friend, but lately they are a tough sell. While many of my retail jewelry store customers are still looking for ways to increase their wedding and engagement ring sales, there are plenty of other opportunities for with designer lines of jewelry that could attract a new audience to your store.

The New Jewelry Designer

Since 2013 I've been networ...

AT: 05/13/2015 09:58:46 AM   0 COMMENTS
Tuesday, March 31, 2015

Can One Blog Be Used to Promote Two Websites?

Can One Blog Be Used to Promote Two Websites? daily-golden-nugget-1222-74
I received an interesting question the other day from Suzie, a jewelry designer. Well, her name wasn't actually Suzie, but let's just say that it was so it makes this story easier to tell.

For several years, Suzie had an Etsy account where she sold a line of baby toe ring jewelry. This was her fist line of jewelry before she started making gemstone jewelry necklaces. Realizing how different these two lines of jewelry are, instead of using Etsy to sell the necklaces, she opened an e-com...

AT: 03/31/2015 07:24:30 AM   0 COMMENTS
Monday, August 01, 2011

Passionate Designers Can Be Your Secret SEO Product Strategy

Let's talk about buying shows, holiday inventory, and internet advertising.

We're right in the middle of the trade show season and every show you go to will have plenty of options for holiday inventory and new trends that could work in your store. What is the most important reason you select new inventory for your store? We'd love to hear your feedback on that.

We attended the JA show in New York City from July 26th to 28th and asked some very hard questions to many vendors both large and small. Today we're going to review some of our findings.

We tried to divide our time equally between small designers, new designers, and well established jewelry manufacturers. We asked all of them what marketing assistance they offered their retailers, specifically how each one would help the retailer add content to their websit...

AT: 08/01/2011 12:24:12 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry