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Tuesday, March 31, 2015

Can One Blog Be Used to Promote Two Websites?

Can One Blog Be Used to Promote Two Websites? daily-golden-nugget-1222-74
I received an interesting question the other day from Suzie, a jewelry designer. Well, her name wasn't actually Suzie, but let's just say that it was so it makes this story easier to tell.

For several years, Suzie had an Etsy account where she sold a line of baby toe ring jewelry. This was her fist line of jewelry before she started making gemstone jewelry necklaces. Realizing how different these two lines of jewelry are, instead of using Etsy to sell the necklaces, she opened an e-com...

AT: 03/31/2015 07:24:30 AM   0 COMMENTS
Thursday, August 07, 2014

Is Off-Site Blogging A Waste Of Money?

Is Off-Site Blogging A Waste Of Money? 8117-daily-golden-nugget-1054
I'm a big believer in maintaining your blog as part of your website rather than setting up a separate blog on another website. Last year, I was able to present some data that explained why the ons...

AT: 08/07/2014 10:51:24 AM   0 COMMENTS
Wednesday, April 25, 2012

100% of Blog Readers Could be Visiting Your Jewelry Site

Since we seem to be on a roll with blogging topics, we'll continue today with another important blog discussion.

We frequently get asked what blogging software and blogging hosting service should be used to set up a jewelry store's website. There are obvious answers to that question, but they come with not so obvious consequences.

The apparent, obvious answer is to use a readily available blogging platform. According to the top 5 blogging software platforms for 2012 (so far) are:
1. WordPress
2. Typepad
3. Squarespace
4. LiveJournal
5. Blogger

The popular blogging platforms amongst the jewelers we work with seem to be WordPress and Blogger. WordPress has a lot of features and can be used not only as a blog, but also to run the entire operations of your website. On the other han...

AT: 04/25/2012 10:44:51 PM   0 COMMENTS
Tuesday, October 19, 2010

Tactics for writing blogs

Are you aware of all the little nuances of Internet Marketing that could improve the conversion rates from your blog site to the main area of your site where you make money?

Internet Marketing is a learned skill. Even with many years of experience in traditional media marketing, you couldn't possibly know the how's and why's of Internet Marketing. We're giving you a few easy ones below.

By now, you should have an established blog set up. We hope you have it on your own website rather than a Blogger or WordPress account. Here are some tactics that you should be employing in each of your blog posts.

1. Your main headline needs to be the largest words on the page.
2. You should break up your blog entry into subsections with a sub-heading for each.
3. Headings and sub-headings should be in a Sans Serif font. Good ch...

AT: 10/19/2010 11:22:43 AM   0 COMMENTS
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