Are you aware of all the little nuances of Internet Marketing that could improve the conversion rates from your blog site to the main area of your site where you make money?
Internet Marketing is a learned skill. Even with many years of experience in traditional media marketing, you couldn't possibly know the how's and why's of Internet Marketing. We're giving you a few easy ones below.
By now, you should have an established blog set up. We hope you have it on your own website rather than a Blogger or WordPress account. Here are some tactics that you should be employing in each of your blog posts.
1. Your main headline needs to be the largest words on the page. 2. You should break up your blog entry into subsections with a sub-heading for each. 3. Headings and sub-headings should be in a Sans Serif font. Good choices are Impact, Tahoma Bold and Helvetica Bold. 4. The rest of the body of your entry should be in a Serif font. Good choices are Courier New (believe it or not), Georgia and Times New Roman. 5. Use plenty of whitespace so your page doesn't look crowded. 6. Make sure you begin each sub-heading, paragraph, bullet line item, and number line item with enticing words that users will notice when scanning.
Speaking of paragraphs, remember in grade school when they said you should have at least 4 sentences per paragraph? Well, the people who wrote those rules didn't have 3 second attention spans and didn't use compute screens (and they are also long dead). Forget those rules! Those rules kill conversions!
Break up your page into smaller 2 or 3 sentence paragraphs to increase whitespace and readability. The shorter paragraphs also help slow down scanning, and increase retention of your information.
Your hope is that every website visitor will give you money. On average there are 45 visitors to a small retail jeweler websites every day. That's 45 people who could be putting money in your till if you could get them to convert somehow.
No one online wants to read long paragraphs. Everyone wants to scan for just enough details to satisfy their basic interest. If they are truly interested they will read the whole thing. In fact, we're lucky if you are reading down this far in this Nugget!
If you did make it down this far, please add a comment or at least click the Facebook Like button.
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
BEHIND THE SCENES jWAG is Free!
There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
jWAG is the research and training department of JewelerWebsites.com, and we provide our online training for free. No scam, no gimmick, everything you read on jWAG
is the same SEO and online marketing techniques that we provide our paying customers.
Our Daily Golden Nugget email subscribers are occasionally offered free services so we can evaluate new SEO techniques and emerging web technologies.
A typical SEO firm will request you fill out a "quote form" before they tell you exactly what they do for you or their price. We know that
many of you guys--our readers from the jewelry industry--are cautious about your technology investments and media buying. This is why we've created jWAG, to
help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
