We've covered a few different topics about meta descriptions and meta keywords over the past few days. Today we'll continue with some ideas how to avoid keyword stuffing.
Month after month our own compiled research always shows these keyword phrases among the most frequent searched:
jewelry store jewelry stores engagement ring stores wedding ring stores
Basic SEO strategies dictate that you must include the words jewelry, stores, engagement, wedding, and ring on your website if you want to be found. But don't over use the words; otherwise you might look like a spammer. An overused keyword is one that appears unnecessarily on the page. Imagine the English language without pronouns; how annoying would it be to keep repeating someone proper name over and over again while talking to them? If you can imagine that, then you will understand what keyword overuse is.
Instead of repeating the same words, let's show you a little trick to find other interchangeable words in the Google index.
Take a very close look at the SERP when you search Google for "wedding ring stores". All the words in bold should match the words you search for, but there are even more. On our screen, a search for "wedding ring stores" shows all these words bolded:
Shop Store Jewelry Jewelry store Jewelry stores Engagement rings Wedding rings Wedding ring Bridal rings Bridal
As we dig deeper into Google word relationships, we find the following patterns that you can use.
The phrase "jewelry stores" will trigger results including the words "stores", "store", "buy", "shopping", and "shop".
The word "jewelry" will trigger results including the words "jewelry", "jewelers", and "jewellery".
The phrase "wedding ring" will trigger results including the words "bridal", "wedding", and "engagement".
Although the word "wedding" will trigger the words "engagement" and "bridal", we find that searching for "engagement" mostly turns up engagement results.
The process we just demonstrated is good for your own keyword research. Our simple research shows that if you want to include the words jewelry, stores, engagement, wedding, and ring on your website, you can use this entire related list of words to help reduce your keyword over usage:
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There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
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help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
