It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.
This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:
Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:
This is the last Daily Golden Nugget where I'll dive deeply into specific keyword phrases I collected during the 2015 Holiday Season. I've presented a lot of information over the last 30 days and I could spend another month sifting through it, but this stuff does get boring after a while when there's no specific goal in mind. That's an important thing to remember; it's best to perform your keyword research when you have a specific goal in mind. Every time I grind through keyword data, I seem to lose an... VIEW FULL GOLD NUGGET
In this edition of #ThrowbackThursday, I'm jumping back to May 2, 2011 the Daily Golden Nugget on hidden text on a web page that is not considered Black Hat SEO.
I haven't mentioned Black Hat SEO in a while, so let me briefly explain what that is. Google ranking algorithm was less complicated prior to 2012, and many people figured out simple ways to exploit that simplicit... VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'll provide some research based information about mobile keyword search data collected during the 2014 Holiday Season.
Cross reference your own sales figures and website analytics against this data, and use it to improve your future marketing. The findings here should be useful to you all year long, but especially as you start planning your website content and marketing for the 2015 Holiday Season.
As I mentioned in yesterday's Nugget, you can't use brute force SEO procedures to get your website ranked any more. This means you can't pay someone to set up a lot of inbound links to your site, and you can't set up several pages which overuse specific word phrases so you can rank for them.
As of today, the recommended strategy by Google is to create content and post it as blogs to your website an... VIEW FULL GOLD NUGGET
This short post is part of my "Grains of SEO Gold" series covering basic SEO topics and how to apply them.
Today's SEO Topic: Keywords
Once upon a time, if you wanted your website to rank for a particular keyword, you would simply include that word on your web pages a specific numbers of times in order to get top ranking in the search results.
For many years, it was a competition of keyword density between different websites that wanted to rank higher.
Google has incorporated a massive dictionary into their functionality. After years of watching users, they were able to take that dictionary and create an automatic spelling correction feature called "Did You Mean."
The "Did you mean" feature showed up in November 2008, and it has a profound impact on SEO. Let's investigate why...
Whenever Google recognizes what it decides may be a misspelling, it will not return search results for that misspelling, instead it will correct the spelling and display a message saying "Showing results for {corrected spelling}. Search instead for {incorrect spelling}." This is a failsafe in case you really were searching for something with that incorrect (read: unpopular) spelling.
Prior to this automatic spelling correction, it was important to include misspellings on your website just... VIEW FULL GOLD NUGGET
Every software program has bugs because it's simply impossible to find them all without thousands of people testing it.
Microsoft was criticized in 1997 for delivering Windows 98 with so many bugs it wouldn't work on most computers. It wasn't until Windows 98 Service Pack 1 (Win98 SE1) that people started to adopt the system.
Today, it's a common strategy of software developers to cut costs by just sending software out into the market without heavy testing. The "market" is, of course, the world. They then sit back and wait for customers to report bugs (or complain) and software patches are offered daily.
How many times a day do you get an update pop-up from Microsoft or Adobe or Java? Ironically, just as this sentence was typed this computer popped up the message "Java Update Available." The computer is mocking ... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
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