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Friday, August 05, 2016

Pugh's Diamond Jewelers #FridayFlopFix Website Review

Pughs Diamond Jewelers FridayFlopFix Website Review daily-golden-nugget-1516-77
It's time for the weekly case study of a website that's pretty old and in desperate need of a makeover. I call these weekly posts my Friday Flop Fix review. During these reviews, I look for websites that are implementing search engine optimization strategies poorly, or have poor website designs and I suggest ways to make them better.

This week, I searched Google for the phrase "jewelers Zanesville, OH" and was shown these results:


AT: 08/05/2016 09:32:04 AM   0 COMMENTS
Thursday, April 07, 2016

How To Rank Your Website When Someone Searches For Your Offline Ad #TBT

How To Rank Your Website When Someone Searches For Your Offline Ad TBT daily-golden-nugget-1489-85
The axiom of search engine optimization is that your website will only rank for words that search engines can find on your website. If you learn nothing else about search engine optimization you must learn that one point. If you have learned that already; good, you don't have to read today, but before you go consider that many people aware of that axiom are still not applying.

Back in December 2014, I explained VIEW FULL GOLD NUGGET

AT: 04/07/2016 06:35:11 AM   0 COMMENTS
Friday, March 18, 2016

HUR Jewelers #FridayFlopFix Website Review

HUR Jewelers FridayFlopFix Website Review daily-golden-nugget-1475-45
This is the #FridayFlopFix website review edition of the Daily Golden Nugget. Every week, I scrutinize the website of a random retail jeweler and make recommendations for how to improve the site. I seek out bad websites for these unsolicited reviews so you, the reader, can learn how to identify and improve upon your own websites.

I'm changing up my approach this week. Normally I choose a review candidate from the first few that appear in the Google search results; this week I'm digging into the second page of the searc...

AT: 03/18/2016 12:50:11 PM   0 COMMENTS
Friday, March 27, 2015

Spinelli Jewelers Website Review

Spinelli Jewelers Website Review daily-golden-nugget-1220-81
This is the Friday Jewelry Website Review edition of the Daily Golden Nugget. Every week, I randomly choose and dissect a retail jeweler's website to see what makes it tick. I never know what I'm going to find each week; sometimes it's something new to learn or a refresher on topics I've previously written about.

To find this week's review candidate, I searched Google for "jewelry stores in Bridgeton, New Jersey" and was given this SERP:


AT: 03/27/2015 11:41:41 AM   0 COMMENTS
Friday, March 20, 2015

Delson Jewelry Website Review

Delson Jewelry Website Review daily-golden-nugget-1215-66
Last week I wrote my weekly jewelry website review while I was waiting for my flight to France in Newark Liberty Airport, in Newark, NJ. Because I was sitting in the airport, I had the opportunity to present that review from the point of view of an actual mobile user.

As I usually do, I chose the first organic result from t...

AT: 03/20/2015 09:05:48 AM   0 COMMENTS
Friday, February 06, 2015

Ornamentum Jewelry Gallery Website Review

Ornamentum Jewelry Gallery Website Review daily-golden-nugget-1185-73
Welcome to the Friday retail jewelry website review. In this week's review, I'll be searching for a random website candidate to critique in the hopes that we can all learn something useful to implement on our own websites.

To start this week's review I started searching for jewelers in Hudson, NY. Specifically, I used the Google search query "jewelers in Hudson ny."

Here's a screen shot of what the Google SERP looked like:

AT: 02/06/2015 12:07:57 PM   0 COMMENTS
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