Welcome to the special #FridayFlopFix edition of the Daily Golden Nugget. This week, I'm on the hunt for a jewelry business in Bowling Green, KY that has a bad website. That's right, I'm looking for a flop that needs fixing. A quick search in Google for "jewelers Bowling Green, KY" lead me to a prime candidate for today: Goldsmith Jewelry Repair & Design with their website http://www.goldsmithjrd.com/
This is the last Daily Golden Nugget where I'll dive deeply into specific keyword phrases I collected during the 2015 Holiday Season. I've presented a lot of information over the last 30 days and I could spend another month sifting through it, but this stuff does get boring after a while when there's no specific goal in mind. That's an important thing to remember; it's best to perform your keyword research when you have a specific goal in mind. Every time I grind through keyword data, I seem to lose an... VIEW FULL GOLD NUGGET
We've mentioned educational content for your website in the last 2 Daily Gold Nuggets. Before we move away from this topic, we wanted to cover another example.
We've seen many jewelry websites with pages about custom design. The best types include photos of original sketch work, CAD models, wax molds and then the final product.
These are great to show the quality of your work. But you could also include a story along with the photos of the work.
1. Get a photo of the customer and the original sketch together. 2. Write a paragraph or two explaining the conversation you had with the customer. Include the reason for the custom item and any emotions the customer has regarding its creation. 3. Explain your process and what you need to consider while making it. This is your art, so explain wha... VIEW FULL GOLD NUGGET
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