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Website Content as a Story

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We've mentioned educational content for your website in the last 2 Daily Gold Nuggets. Before we move away from this topic, we wanted to cover another example.

We've seen many jewelry websites with pages about custom design. The best types include photos of original sketch work, CAD models, wax molds and then the final product.

These are great to show the quality of your work. But you could also include a story along with the photos of the work.

Here's how:

1. Get a photo of the customer and the original sketch together.
2. Write a paragraph or two explaining the conversation you had with the customer. Include the reason for the custom item and any emotions the customer has regarding its creation.
3. Explain your process and what you need to consider while making it. This is your art, so explain what it is you know, and have to account for, that the customer didn't. Maybe the setting they sketched will not securely hold the gemstones, explain how you have to change the design.
4. Explain the software you are using, and the training that was involved in learning this art.
5. Include details of customer conversations during the process. What customer emotions can you convey in this story? Better yet, get video!
6. Talk about the process of creating a wax mold and creating the final piece. What exactly does it take? Do you send your CAD to a manufacturer or do it yourself?
7. Tell the story of how your customer reacted whey they saw the final completed design. Again, get video if you can.

This approach to your Custom Designs page will tell a story that future customers will want to experience themselves. It's not about your custom design service; it's about the process of making someone's dreams come true and making customers happy.

Happy customer stories beget future customers.
AT: 10/18/2010 12:46:55 PM   LINK TO THIS GOLD NUGGET
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