The internet of things (IoT) now connects so much of daily life it's hard to remember what things were like 23 years ago when it was just in its infancy. New internet connected devices are announced every day that will undoubtedly shape our futures of personal life and how we reach customers and conduct business. Although there are plenty of new tech toys announced every week, it's the smartphone which has changed how we manage our daily lives.
Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:
Don't want to read? This week you can also watch the video recording of this review here!
This is the #FridayFlopFix website review edition of the Daily Golden Nugget. This week I've randomly chosen Santa Clarita, CA as the city to search for my review candidate. When I searched Google for the phrase "jewelers Santa Clarita, CA," I saw these three Google business listings:
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.
Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:
Google has been a busy little bee with all their recent changes. They've made major changes to Google+, Google Search, Google Analytics, and Google AdWords in the last 30 - 40 days. Personally I been walloped by the changes because I work with each of these systems every day. I should feel like a kid in a candy store with all the exciting shiny new features, but instead I feel like a kid trying to understand that 2+2=4.
I'm only mentioning this so you understand that there are times when even the professionals need to re-learn what they take for granted.
Back in 2008, I was teaching a course on Google AdWords, but today most of the things I taught in that course became eventually useless. The class I once taught was to show jewelers how they could create and manage their own AdWords campaigns. I take it all back now; un... VIEW FULL GOLD NUGGET
Over the last two weeks, we first covered email topics and then landing page concepts that could create a continued experience and answer questions presented in your emails. Let's now move on to the next step in your internet marketing for jewelers' education: Conversion Rates.
Way back on January 22, 2010 we published a brief vocabulary lesson explaining Conversion Rates. Here's the link http://bit.ly/nTn9NW in case you want to read it. That lesson names the following 6 potential methods of determining conversion rates:
1. Email Newsletter Signup 2. Question submitted through the Contact Us form 3. Registration for an event 4. Fill out a form to receive a discount offer via email 5. Comment on your blog 6. Setting up a wish list
This Nugget is one in a multi-part series about email marketing and landing pages to capture customer attention and increase business for retail jewelry stores.
Every email you send needs some sort of additional call to action. Every email should not be viewed as just an email solicitation; instead, it's the first contact for a larger marketing campaign. Call it the tip of the iceberg, if you will.
In the email, offer a link for the person to continue reading on a well designed landing page; that is the second step of your marketing campaign. Let's break down some elements of what you could have on that landing page.
Good Landing Page Elements 1. Appropriate campaign related photo/video 2. Relevant and interesting copy 3. Another call to action
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry