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Friday, February 19, 2016

Tallmon's Jewelry #FridayFlopFix Website Review

Tallmons Jewelry FridayFlopFix Website Review daily-golden-nugget-1455-71Don't want to read? This week you can also watch the video recording of this review here!

This is the weekly #FridayFlopFix edition of the Daily Golden Nugget. Every Friday, I search for a really bad website in a random town, and provide ideas for how to fix all of its flops.

This week when I searched Google for "jewelers Scottsbluff, NE" I saw these results:


AT: 02/19/2016 08:48:32 AM   0 COMMENTS
Friday, August 28, 2015

Kevin Main Jewelry Website Review

Kevin Main Jewelry Website Review daily-golden-nugget-1330-38
This is the Friday website review edition of the Daily Golden Nugget. Each week, I dig down into a random retail jewelry store website to discover the good and bad of what they've done with their online identity. The goal is to learn something that you can also apply to your own online identity.

This week I've decided to search San Luis Obispo, CA for my candidate jeweler. I'm starting my search with the phrase "wedding rings San Luis Obispo, CA." This is the Google SERP that was returned:


AT: 08/28/2015 12:54:39 PM   0 COMMENTS
Tuesday, July 28, 2015

Landing Pages: Practical SEO Guide

Landing Pages: Practical SEO Guide daily-golden-nugget-1307-68
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.

Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:


AT: 07/28/2015 11:39:58 AM   0 COMMENTS
Monday, February 16, 2015

Simple SEO Instructions for Employees Who Update Your Website

Simple SEO Instructions for Employees Who Update Your Website daily-golden-nugget-1191-59
With all my writing about content recently, it's easy to forget that the reason for all of that is to improve your search engine optimization (SEO) and thereby increase the number of people visiting your website.

SEO isn't a short term ...

AT: 02/16/2015 12:38:18 PM   0 COMMENTS
Monday, August 25, 2014

Understanding Uptime Availability and How Google Reports It

Understanding Uptime Availability and How Google Reports It 1092-daily-golden-nugget-1066
According to Wikipedia, uptime "is a measure of the time a machine, typically a computer, has been working and available."

Interestingly enough, the Wikipedia page only explains Uptime in relation to the physical computer servers that run just about everything in the world now, but not about websites.

Last week I mentioned uptime in my Nugget about VIEW FULL GOLD NUGGET

AT: 08/25/2014 12:47:46 PM   0 COMMENTS
Thursday, July 31, 2014

Adding and Deleting Content From Your Website

Adding and Deleting Content From Your Website 8829-daily-golden-nugget-1049
Your business changes every day. Sometimes it's a small change like getting new inventory into your store and sometimes it's a big change like moving to a larger location.

The jewelry industry is highly competitive, and many times it's difficult to rank above your competitors if you don't have enough information on your website. You can't rely on a few educational pages, like the 4C's, and then small product catalog with images and simple descriptions. That's simply not enough in...

AT: 07/31/2014 09:20:28 AM   0 COMMENTS
Wednesday, July 16, 2014

Using 404 Error Pages Effectively

Using 404 Error Pages Effectively 956-daily-golden-nugget-1038
Every website should be configured to return some type of error message when something unexpected happens. If you've recently changed or moved your website page around, you could accidentally create broken links on your site, or accidentally delete a page that is still in your navigation menu. When a page goes missing, is deleted, or a link is bad, the web server should display an error message explaining that something went wrong. This error message is known as a 404 Error.

Although all websites use status c...

AT: 07/16/2014 08:38:30 AM   0 COMMENTS
Thursday, February 09, 2012

Building Business with 404 Error Pages

This is our 404th Daily Golden Nugget. In honor of that number we're going to review what a 404 website error is and how to use it for your advantage.

First, let's explain the basics of what a "404" actually is.

As websites grow and change, it's common to move or delete a web page, but sometimes the links throughout your navigation or in your content are not correctly updated. Other people might have shared your pages or linked to pages of your website, and those links will never be updated. Generally we refer to these non-updated links as "out of date links."

The next time someone clicks one of those out of date links, they won't find the page they expected to because your website will realize something is wrong and will show the user an error message.

Behind the scenes of the website, in your log file, yo...

AT: 02/09/2012 01:59:26 AM   0 COMMENTS
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