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Friday, June 09, 2017

Embrace Change to Prevent Business Stagnation

Embrace Change to Prevent Business Stagnation daily-golden-nugget-1560-19
Every time internet technology changes, there is a chance that consumer expectations will change along with it. I often say that expectations change every time someone upgrades their smartphone. Unlike a desktop computer that we hold on to for 4 or 5 years, we each have the option to upgrade our smartphones at least every 24 months. The recent smartphone upgrade I did gave me faster processing speed, which means my apps, camera, and video editing run faster, but my internet speed is still controlled by my carrier.

AT: 06/09/2017 09:30:33 AM   0 COMMENTS
Thursday, January 07, 2016

SEO Micromanaging Can Lead to Over-Optimization

SEO Micromanaging Can Lead to Over-Optimization daily-golden-nugget-1424-94
For this edition of #ThrowbackThursday, I'm only jumping back about a year to a topic that has come up several times over the last 12 months: Website Over-Optimization.

In January 2015 I wrote a piece about getting ranked as number 1 in Google. In it, I bashed all those companies that send random solicitations claiming they can jump your website ranking to first place in Google. Coincidentally, this morning...

AT: 01/07/2016 12:19:33 PM   0 COMMENTS
Saturday, August 08, 2015

Should You Trust Random SEO Email Solicitations?

Should You Trust Random SEO Email Solicitations? daily-golden-nugget-1316-12
I was recently asked if I could help evaluate an SEO agency based on their email solicitation. SEO, or search engine optimization, changes so quickly it's difficult to know if an agency will be providing the most up to date services.

Here's the email I was asked to evaluate:

Reminder-SEO starts from just @99 USD per month
First of all thank you for taking the time out of your busy day to read and consider this, We are of...

AT: 08/08/2015 08:35:35 AM   0 COMMENTS
Thursday, April 16, 2015

4 Important SEO Points Every Business Owner Should Know

4 Important SEO Points Every Business Owner Should Know daily-golden-nugget-1234-61
I usually commemorate special numeric milestones when writing these Daily Golden Nugget. Most notably are the Google Maps updates every 100th Nugget, but there have been fun ones like 404 and 410 too.

This is Daily Golden Nugget Number 1234, and it's also #ThrowbackThursday...

AT: 04/16/2015 09:48:16 AM   0 COMMENTS
Monday, February 16, 2015

Simple SEO Instructions for Employees Who Update Your Website

Simple SEO Instructions for Employees Who Update Your Website daily-golden-nugget-1191-59
With all my writing about content recently, it's easy to forget that the reason for all of that is to improve your search engine optimization (SEO) and thereby increase the number of people visiting your website.

SEO isn't a short term ...

AT: 02/16/2015 12:38:18 PM   0 COMMENTS
Tuesday, November 11, 2014

Evaluating an Unsolicited SEO Proposal

Evaluating an Unsolicited SEO Proposal daily-golden-nugget-1122-72
Your website's contact form is both a blessing and a curse. It's a blessing because you can protect yourself from unwanted mass email spam by hiding your email address, but it's a curse because you still get unsolicited offers of all kinds.

The typical unsolicited emails can come from random jewelry vendors, especially those trying to offer you a new source for diamonds and gemstones. You'll also get a lot of unsolicited emails from people offering you different online marketing services.

Since I own more than a dozen ...

AT: 11/11/2014 10:18:34 AM   0 COMMENTS
Wednesday, November 05, 2014

Social Signal Ranking Factors

Social Signal Ranking Factors daily-golden-nugget-1118-29
If you ever get into a conversation with a search engine optimization professional (aka SEO), they usually bring up the topic of how Google ranks your website and that there are "more than 200 different signals" that Google uses for their ranking algorithm. It's Google's standard message that they are using more than 200 signals, but they've been saying the same thing for more than 10 years now.

Surly they must be using more than 200 signals now, but they'll never admit it.

From time to time, I'm able to measure the effects of certain t...

AT: 11/05/2014 12:22:33 PM   0 COMMENTS
Wednesday, September 28, 2011

Part One: 9 Tips Jewelers Need to Work With SEO Pros

Over the last 6 days, we've given you Black Hat SEO discussions and examples of how to avoid them. Unfortunately there are a lot of SEO "professionals" out there that want nothing more than to take your money and promise you results.

A quick Google search for "link building services" returns 35,300,000 results and tons of ads, meaning there is big business in link building. Do you think all those paid link building services will openly tell you that they use Black Hat techniques? Remember that Black Hat SEO refers to anything you do that will trick the search engines into ranking you higher in the SERP.

If you're not doing your own website SEO you will eventually need to hire someone to do it for you. Between today and tomorrow we're giving you 9 very blunt directions that will make working with your SEO professional mu...

AT: 09/28/2011 12:24:53 PM   0 COMMENTS
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