Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Basic SEO: Keywords for Jewelers

Basic SEO: Keywords for Jewelers 1938-daily-golden-nugget-1034
This short post is part of my "Grains of SEO Gold" series covering basic SEO topics and how to apply them.

Today's SEO Topic: Keywords

Once upon a time, if you wanted your website to rank for a particular keyword, you would simply include that word on your web pages a specific numbers of times in order to get top ranking in the search results.

For many years, it was a competition of keyword density between different websites that wanted to rank higher.

Those web pages with high repetitive keyword densities were difficult to read but they were working well for the algorithmic process that Google used to rank websites. Google eventually figured out a way to penalize those high keyword density websites in favor of the natural sounding sites.

In hopes of creating a shift in how search engine marketers were thinking, Google started hiding some, then all keyword data from Google Analytics.

Other than looking in your Google Webmaster Tools account, there's no way to really see all the keywords that your website ranks for. Although it seems like Google is leaving you shielded from a really important SEO metric, their hope is that you will not worry too much about keywords and instead build content based around the products and services you sell.

That said, I received a request recently to publish a list of the popular keywords that jewelry websites usually rank for.

Here's that list:
  1. jewelry stores - this phrase is often paired with the local town name and state.

  2. jewelry repair

  3. round diamond engagement ring

  4. engagement ring - add your town or state after this phrase

  5. jewelry

  6. sell gold

  7. pandora charms

  8. fine jewelry store

  9. where to sell gold

  10. ring designs

  11. jewelry appraisal

  12. jewelry watches

  13. jeweler - add your town or state after this phrase

  14. diamonds

  15. estate jewelry

  16. designer names - this is not an actual keyword phrase, but rather the collection of hundreds of jewelry designers. Every website with specific designer information always attracts organic visitors looking for that designer.

  17. birthstones - This is not any specific birthstone that is more popular than another. All birthstones are popular for each of their respective months.

In reality I've tracked more than 6800 keyword permutations over the last 30 days, but the ones listed above are the most prominent from the entire list.

Even though I'm publishing this list, I want to make it very clear that you shouldn't blindly follow it. Instead, you should look at the products and services you sell in your store and add appropriately related content to your website to promote that stuff.

AT: 07/10/2014 11:46:27 AM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on Basic SEO: Keywords for Jewelers

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
4 6 2 8 4 4 5 7
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry